Archives pour la catégorie “AdRoll”

15 11 2010

Retargeting Can Put Fickle Online Shoppers in a Buying Mood: Q&A With AdRoll CEO Aaron Bell

Publié par Share dans AdRoll, Retargeting / Remessenging (reciblage)

Ad impressions are being sold through exchanges, and the auction pricing model for search engine marketing is now being applied to display. Real-time bidding is another factor that is beginning to catch on, and it also facilitates this process. At the same time, there is more inventory flooding into the exchanges as companies see how well the technology works. Also, vendors such as ourselves are aiming at smaller companies.

Comments Pas de commentaire »

27 05 2010

AdRoll Releases Industry Benchmarks for Retargeting Performance

Publié par Share dans AdRoll

The key takeaways from the report are as follows:

Comments Pas de commentaire »

27 01 2010

AdRoll Finds Increased ROI With Cross-Platform Retargeting

Publié par Share dans AdRoll, Retargeting / Remessenging (reciblage)

AdRoll’s RoundTrip, the retargeting solution for brands of all sizes, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single network alone. Through integrations with a host of partners, such as Google Ad Exchange, AdBrite, and OpenX, RoundTrip has seen advertisers’ cost-per-click decrease while maintaining higher click-thru and conversion rates, resulting in better ROI advertising.

Comments Pas de commentaire »

Rechercher
Catégories
- (x+1) (13)
- .FOX / FAN (4)
- 1024degrès (1)
- 24/7 Real Media (OAS Adserver & Adnetwork) (8)
- 33Across (1)
- 5to1 (2)
- AboutAds (2)
- aCerno / Akamaï (6)
- Acxiom (24)
- Ad Exchanges (Places de marché) (78)
- Ad Networks (Régies Publicitaires) (44)
- Adapt.tv (3)
- AdBrite (9)
- Adconion (13)
- Adify (6)
- Adjug (2)
- AdLINK (2)
- AdMeld (19)
- Adnetik (4)
- Adometry (2)
- AdRoll (3)
- AdSafe Media (3)
- Adscale (3)
- Adsdaq & Contextweb (5)
- Adservers (23)
- AdTech (3)
- Advertisers (Annonceurs) (41)
- Aegis/Isobar (1)
- Affiliation Platforms (7)
- Aggregate Knowledge (11)
- Alain Sanjaume (6)
- Alcatel Lucent (1)
- Algorythm (3)
- AlmondNet (5)
- AOL (45)
- AOL Advertising (ex Platform-A) (16)
- Apple iAd (1)
- AppNexus (10)
- Apptera (2)
- Audience Analytic Tools (Outils d'Analyse d'Audience) (50)
- AudienceScience (ex Revenue Science) (34)
- Baynote (1)
- Behavioral Analytics (Analytique Comportementale) (3)
- Behavioral Surveys (Etudes Comportementales) (50)
- Best Off (86)
- Better Advertising (10)
- Bizo (15)
- Blue Lithium (Yahoo!) (6)
- BlueKai (18)
- BrightTag (1)
- Brilig (1)
- BT Buckets (3)
- Buddy Media (1)
- Business Case (Cas Clients) (25)
- Chango (1)
- Choicestream (1)
- Click Forensics (2)
- Collarity (1)
- Collective Media (11)
- comScore (8)
- Conferences (Conférences) (13)
- Contextweb (Adsdaq) (4)
- Coremetrics (IBM) (15)
- Critéo (30)
- Data Exchanges (68)
- Data Privacy (Données Personnelles) (314)
- DataXu (15)
- Datran Media (4)
- Deep Packet Inspection (5)
- Demdex (2)
- DMP (3)
- DOOH (Digital Out-Of-Home) (3)
- Doubleclick / Google (14)
- DoubleVerify (1)
- DSP (Demand Side Platform) (76)
- Dynamic Ad Creative Technologie (Générateur Automatique de Bannière) (6)
- e-commerce (40)
- Edatis (1)
- effiliation (1)
- EIAA (1)
- Emailing (39)
- Epic Advertising (3)
- eXelate (22)
- Exhibitions (Salons) (5)
- Experian (3)
- Facebook (61)
- Fetchback (8)
- Financial Results (Résultats financiers) (2)
- Foursquare (4)
- FrontPorch (1)
- Funny (Marrant) (2)
- Games Console (Consoles de Jeux) (2)
- Geo-localisation (53)
- Google (119)
- Gowalla (4)
- Havas (10)
- Hi-Media (5)
- Hulu (1)
- IAB (14)
- IBM (2)
- Interclick (1)
- Interesting Article (Article de fond) (163)
- Interview (4)
- Intranet (1)
- Invidi (9)
- Invite Media (5)
- IPTV (5)
- Kantar (1)
- Key Figures (Chiffres Clés) (94)
- Krux Digital (2)
- Le Figaro (2)
- Limelight/EyeWonder (1)
- Linkedin (1)
- Lotame Solutions (11)
- Lucid Media (3)
- Lycos (1)
- Magnetic (3)
- Media Agencies (Agences Média) (141)
- Media Buying Platform (11)
- Media6degrees (7)
- MediaFORGE (1)
- MediaMath (13)
- MediaMind (ex Eyeblaster) (2)
- Merger & Acquisition (Fusion/Acquisition) (31)
- Microsoft (48)
- Mobile (Téléphone Portable) (73)
- Mpire (2)
- MSN (3)
- Myspace (7)
- MyThings (1)
- NAI (2)
- NebuAd (17)
- Nielsen (12)
- Nomination (4)
- Nugg.ad (6)
- Off-Line Behavioral (10)
- OMD / Omnicom (4)
- Omniture (Adobe) (27)
- Orange (11)
- Oridian (1)
- Packet Vision (5)
- Peer39 (2)
- Peerset (1)
- Phorm (26)
- Publicis (4)
- Publishers (Editeurs) (21)
- Pubmatic (12)
- Qantcast (1)
- Quantivo (2)
- Radio (3)
- Rapleaf (13)
- Recommendation editorial & content (13)
- Recommendation Products & Services (13)
- Recommendation video (1)
- Retargeting / Remessenging (reciblage) (43)
- Rocket Fuel (9)
- ROI (3)
- RTB (Real Time Bidding) (52)
- Rubicon Project (27)
- Search Engine (Moteur de Recherche) (11)
- Search retargeting (11)
- Simulmedia (5)
- Sitebrand (1)
- Smart AdServer (2)
- Social Networks (Réseaux Sociaux) (53)
- Socio-demographics (Socio-Démographique) (2)
- Sociocast (1)
- Specific Media (8)
- Specific Media (ex Adviva) (6)
- SPSS (1)
- SSP / Yield Optimizer (2)
- Taboola (3)
- Tagman (2)
- TargusInfo (10)
- Technology (52)
- Television / IPTV (42)
- Teracent (2)
- TidalTV (2)
- Tradedoubler (1)
- Traffiq (15)
- Tribal Fusion (6)
- Triggit (1)
- TRUSTe (2)
- Tumri (7)
- Turn (2)
- Turn Smart (7)
- Twitter (7)
- Uncategorized (234)
- Undertone (1)
- Unica (IBM) (8)
- ValueClick (8)
- Veoh (1)
- Verification Companies (10)
- Video (17)
- Video Networks (Publicité Vidéo) (40)
- Visible World (2)
- Vivaki (Publicis) (1)
- Vizu (1)
- Weather targeting (1)
- web 2.0 (38)
- Weborama (adserving, BT, Adnetwork) (30)
- Webtrends (5)
- Widgetbox (1)
- WidgetBucks (1)
- widgets (2)
- WPP/GroupM (9)
- wunderloop (AudienceScience) (66)
- Yahoo! (68)
- Yieldex (2)
- Yoono (2)
- Zango (1)
- zzz (11)
Archives

© 2007 2010 par Ciblage Comportemental