Behavioral Advertising / Publicité Comportementale » Retargeting / Remessenging (reciblage) http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Retargeting: what does it mean for marketers? http://www.ciblage-comportemental.net/blog/2010/12/01/retargeting-what-does-it-mean-for-marketers/ http://www.ciblage-comportemental.net/blog/2010/12/01/retargeting-what-does-it-mean-for-marketers/#comments Wed, 01 Dec 2010 05:04:42 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5838 Retargeting is a way to convert the 98% of traffic that leaves your site without buying. We can drive the lowest cost of sale for advertisers using personalised retargeting. We target only those users that are most likely to click and buy. In addition, the ads served through our platform are personalised, so they are truly relevant to the customer. This creates a positive perception of the brand; encouraging customer engagement and driving post click sales.

]]> http://www.ciblage-comportemental.net/blog/2010/12/01/retargeting-what-does-it-mean-for-marketers/feed/ 0 Got Funds? Retargeter myThings Scoops Up $6 Million http://www.ciblage-comportemental.net/blog/2010/11/23/got-funds-retargeter-mythings-scoops-up-6-million/ http://www.ciblage-comportemental.net/blog/2010/11/23/got-funds-retargeter-mythings-scoops-up-6-million/#comments Tue, 23 Nov 2010 07:08:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5733 Leading the investment charge was Deutsche Telekom’s venture arm, T-Venture, with additional participation of Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound. Benny Arbel, CEO and founder of myThings, said the funding would go toward building up sales, marketing and R&D operations throughout Europe.

]]> http://www.ciblage-comportemental.net/blog/2010/11/23/got-funds-retargeter-mythings-scoops-up-6-million/feed/ 0 RadiumOne Announces “Like Retargeting” Ad Campaign http://www.ciblage-comportemental.net/blog/2010/11/22/radiumone-announces-%e2%80%9clike-retargeting%e2%80%9d-ad-campaign/ http://www.ciblage-comportemental.net/blog/2010/11/22/radiumone-announces-%e2%80%9clike-retargeting%e2%80%9d-ad-campaign/#comments Mon, 22 Nov 2010 12:51:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5720 Companies will pixel  (or place cookies) on their web pages to mark visitors. RadiumOne will use that information to find visitors on Comscore 500 websites and show them ads with a call to action to “like” on Facebook the brands they’ve visited on the web.

]]> http://www.ciblage-comportemental.net/blog/2010/11/22/radiumone-announces-%e2%80%9clike-retargeting%e2%80%9d-ad-campaign/feed/ 0 Retargeting Can Put Fickle Online Shoppers in a Buying Mood: Q&A With AdRoll CEO Aaron Bell http://www.ciblage-comportemental.net/blog/2010/11/15/retargeting-can-put-fickle-online-shoppers-in-a-buying-mood-qa-with-adroll-ceo-aaron-bell/ http://www.ciblage-comportemental.net/blog/2010/11/15/retargeting-can-put-fickle-online-shoppers-in-a-buying-mood-qa-with-adroll-ceo-aaron-bell/#comments Mon, 15 Nov 2010 21:18:32 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5626 Ad impressions are being sold through exchanges, and the auction pricing model for search engine marketing is now being applied to display. Real-time bidding is another factor that is beginning to catch on, and it also facilitates this process. At the same time, there is more inventory flooding into the exchanges as companies see how well the technology works. Also, vendors such as ourselves are aiming at smaller companies.

]]> http://www.ciblage-comportemental.net/blog/2010/11/15/retargeting-can-put-fickle-online-shoppers-in-a-buying-mood-qa-with-adroll-ceo-aaron-bell/feed/ 0 Update: Aol Buying Dotomi – UPDATED! Still Only Rumor http://www.ciblage-comportemental.net/blog/2010/11/02/update-aol-buying-dotomi-%e2%80%93-updated-still-only-rumor/ http://www.ciblage-comportemental.net/blog/2010/11/02/update-aol-buying-dotomi-%e2%80%93-updated-still-only-rumor/#comments Tue, 02 Nov 2010 05:53:11 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5469 Dotomi would appear to be a logical extension of serving the brand marketer clients, drinking in their dollars and using data to drive ROI.

Will a Meredith or a Hearst be the next to buy a retargeting firm as media companies that are comfortable owning technology look to create a cozy home for TV ad dollars as they continue to migrate online?

]]> http://www.ciblage-comportemental.net/blog/2010/11/02/update-aol-buying-dotomi-%e2%80%93-updated-still-only-rumor/feed/ 0 Yahoo Embraces Retargeting, Rebrands Ad Network http://www.ciblage-comportemental.net/blog/2010/11/01/yahoo-embraces-retargeting-rebrands-ad-network/ http://www.ciblage-comportemental.net/blog/2010/11/01/yahoo-embraces-retargeting-rebrands-ad-network/#comments Mon, 01 Nov 2010 09:48:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5479 Yahoo claims it invented site retargeting, in which advertisers can reach out to site visitors who departed without converting through custom display ads,

]]> http://www.ciblage-comportemental.net/blog/2010/11/01/yahoo-embraces-retargeting-rebrands-ad-network/feed/ 0 Personalized Retargeting http://www.ciblage-comportemental.net/blog/2010/10/31/personalized-retargeting/ http://www.ciblage-comportemental.net/blog/2010/10/31/personalized-retargeting/#comments Sun, 31 Oct 2010 13:58:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5436 With our new “Personalized Retargeting,” we can help you tap the potential of interested consumers who visit your website by retargeting them across the Web with personalized creative. It can help you turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.

]]> http://www.ciblage-comportemental.net/blog/2010/10/31/personalized-retargeting/feed/ 0 Criteo Unveils Powerhouse Board of Advisors http://www.ciblage-comportemental.net/blog/2010/10/29/criteo-unveils-powerhouse-board-of-advisors/ http://www.ciblage-comportemental.net/blog/2010/10/29/criteo-unveils-powerhouse-board-of-advisors/#comments Fri, 29 Oct 2010 13:11:28 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5432 « Criteo’s technology and business model is the strongest I have seen in a while. Criteo has quickly established itself as a leader in online retargeting by empowering e-commerce companies with an effective, scalable and risk-free display marketing solution — a very rare, but highly valuable asset to the marketplace, » said Coleman. « This is a very exciting time for the online ad space — companies can deliver highly personalized advertisements, which drive tremendous ROI within the retail ecosystem. »

]]> http://www.ciblage-comportemental.net/blog/2010/10/29/criteo-unveils-powerhouse-board-of-advisors/feed/ 0 Criteo Posts Record Quarter-End Numbers, Continuing Growth and Leadership in Retargeted Display Advertising http://www.ciblage-comportemental.net/blog/2010/10/14/criteo-posts-record-quarter-end-numbers-continuing-growth-and-leadership-in-retargeted-display-advertising/ http://www.ciblage-comportemental.net/blog/2010/10/14/criteo-posts-record-quarter-end-numbers-continuing-growth-and-leadership-in-retargeted-display-advertising/#comments Thu, 14 Oct 2010 06:26:34 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5219 Results highlighting Criteo’s Q3 success include:

  • 72 percent increase in U.S. client base
  • 400 percent increase in number of sales generated post-click
  • More than 300 percent increase in both unique retargeted ad impressions and clicks
  • 41 percent increase in post-click conversion rates
    • ]]>     http://www.ciblage-comportemental.net/blog/2010/10/14/criteo-posts-record-quarter-end-numbers-continuing-growth-and-leadership-in-retargeted-display-advertising/feed/ 0     Please Let Me Opt Out http://www.ciblage-comportemental.net/blog/2010/10/14/please-let-me-opt-out/ http://www.ciblage-comportemental.net/blog/2010/10/14/please-let-me-opt-out/#comments Thu, 14 Oct 2010 06:10:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5211 Why is something as tactical as an opt-out button important to management? It’s a local expression of a global philosophy about the use of data in marketing. It’s a reminder that the laws of unexpected consequences will always bite you in the rear and that customer centricity will always pat you on the back. It is always better to collect and use data for your customers rather than about them. It is always better to remember that you can harm your brand through overexposure and can shine in the eyes of customers if you are available but not omnipresent.

    ]]>     http://www.ciblage-comportemental.net/blog/2010/10/14/please-let-me-opt-out/feed/ 0