Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Fetchback”

01 06 2010

GSI Commerce Acquires FetchBack; Announces Reorganization of Global Marketing Services Division

Publié par Share dans Fetchback, Merger & Acquisition (Fusion/Acquisition)

GSI Commerce Inc. , a leading provider of e-commerce and interactive marketing solutions, today announced its Marketing Services division has acquired FetchBack Inc., a Tempe, Arizona-based provider of comprehensive retargeting solutions for more than 500 advertisers

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13 04 2010

FetchBack Launches Recommendation-Powered Retargeting, Unleashing More Opportunities to Convert Prospects Into Customers

Publié par Share dans Fetchback

This new solution is focused on offering new ways to increase conversions for FetchBack clients. Combining machine-learning and your shopping history ensures that the products in the ads displayed fit consumers’ interests.

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10 02 2010

Sears eyes opportunity to lead industry with help of fetchback

Publié par Share dans Fetchback

Using FetchBack’s services, Sears Home Services can expect to see a high ROI, increased loyalty, and also recoup money spent on front end traffic driving efforts. Sears has made significant sales improvements over the past two years, despite the economic downturn.

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17 12 2009

Big brother ads don’t need to be banned, they just need to be labelled

Publié par Share dans Data Privacy (Données Personnelles), Fetchback

Advertisers and site operators will be worried about a surge in opt-outs. FetchBack shows that it is not inevitable, but even if it happens it is a price worth paying. The rise or fall in opt-outs should not be benchmarked against today’s opt-out rate. It should be benchmarked against tomorrow’s law. I am confident that the future of behavioural advertising will demand greater transparency than exists today. Right now, the ad industry has some control over that future. If it doesn’t exercise it wisely, that control will be lost.

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16 10 2009

FetchBack Launches Engagement Mapping for Retargeting

Publié par Share dans Fetchback, Retargeting / Remessenging (reciblage)

FetchBack, The Retargeting Company, introduced Engagement Mapping for Retargeting. This allows Advertisers to review and determine the value Retargeting provides for each individual conversion. This is the first attribution management solution of its kind for Retargeting.

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05 10 2009

Fetchback, Coremetrics partner for simpler retargeting

Publié par Share dans Coremetrics (IBM), Fetchback

Deux acteurs du comportemental unissent leurs forces pour proposer des services inovants…

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17 09 2009

Fetchback launches bidding platform

Publié par Share dans Fetchback, Retargeting / Remessenging (reciblage)

Cet acteur du retargeting Américain lance sa plateforme de mise aux enchères

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11 06 2008

Fetching Back Behavioral Targeting

Publié par Share dans Critéo, Fetchback

Un point sur les technologies de FetchBack et de Critéo ainsi qu’une explication sur la différence entre le targeting et le ciblage comportemental…

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Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Fetchback”

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