Archives pour la catégorie “Retargeting / Remessenging (reciblage)”

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01 06 2010

GSI Commerce Acquires FetchBack; Announces Reorganization of Global Marketing Services Division

Publié par Share dans Fetchback, Merger & Acquisition (Fusion/Acquisition)

GSI Commerce Inc. , a leading provider of e-commerce and interactive marketing solutions, today announced its Marketing Services division has acquired FetchBack Inc., a Tempe, Arizona-based provider of comprehensive retargeting solutions for more than 500 advertisers

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27 05 2010

AdRoll Releases Industry Benchmarks for Retargeting Performance

Publié par Share dans AdRoll

The key takeaways from the report are as follows:

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14 05 2010

Retargeting: A Scam or ROI Harvester?

Publié par Share dans Retargeting / Remessenging (reciblage)

By comparing the view-through data of your test ad to your live ad, you’ll know what your true measured lift is. You may, of course, also have received brand impact and non-measureable response. Use search retargeting if your site is large enough that the cookie pool can be reached through the ad exchanges, but don’t pay for results you aren’t actually getting.

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07 05 2010

Is Retargeting Ready to go Mainstream?

Publié par Share dans Retargeting / Remessenging (reciblage)

Alongside all of the coverage of the iPad, Apple and Google’s growing war, and iPhones being left on bar stools, Google’s launch in March of a retargeting capability from search into the content network felt comparatively ignored.

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29 04 2010

Criteo associe sa technologie aux solutions d’Eulerian

Publié par Share dans Critéo

Celui-ci permet à Critéo de diffuser les campagnes de reciblage des clients d’Eulerian, grâce à l’intégration des Tags Criteo dans Eulerian Analytics. Bref, les clients d’Eulerian pourront automatiquement profiter de la technologie de Criteo sans intervention ni délai.

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13 04 2010

FetchBack Launches Recommendation-Powered Retargeting, Unleashing More Opportunities to Convert Prospects Into Customers

Publié par Share dans Fetchback

This new solution is focused on offering new ways to increase conversions for FetchBack clients. Combining machine-learning and your shopping history ensures that the products in the ads displayed fit consumers’ interests.

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08 04 2010

French Ad Retargeting Co. Brings CPC And Privacy Model To U.S.

Publié par Share dans Critéo

The company, which just began supporting companies in the U.S. like AllPosters.com, boasts serving up about 4 billion retargeted ad impressions per month. In Europe, Criteo retargets ads for Expedia and Dell, and U.K. retailer Marks & Spencer. Experience gained in Europe puts Criteo ahead of the U.S. market in terms of protecting consumer privacy, Rudelle says. « We have been working in countries like Germany, which is probably the most demanding country in the world when it comes to privacy, » he says. « We put a direct opt-out link on all retargeting display banners in Europe, and hope to bring this feature into the U.S. market. »

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08 04 2010

Criteo déménage aux US !

Publié par Share dans Critéo

Oui, c’est exact Criteo, la start-up qui a révolutionné la publicité ciblée sur internet, vient d’annoncer le déménagement de leur siège aux US afin de soutenir leur croissance internationale.

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06 04 2010

Give Yahoo A Little Love

Publié par Share dans Retargeting / Remessenging (reciblage), Yahoo!

Didit wants to work off a larger cookie pool when doing retargeting, so, in part, it relies on content networks supported by search engines. Advertisers might see 5% of the click if they’re lucky, so that bigger data pool become the promise that search engines can deliver. Today, Yahoo’s targeting machine, Right Media, only retargets site visitors that find Web sites originating from organic searches or paid search ads, explains Lee.

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25 03 2010

Google Now Offering “Remarketing” To All AdWords Advertisers

Publié par Share dans Google, Retargeting / Remessenging (reciblage)

Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.

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16 02 2010

Retargeting Experts, mediaFORGE, Launches Post-Engagement Platform to Accurately Track Metrics

Publié par Share dans MediaFORGE

mediaFORGE is defining and driving the market for retargeting/remarketing, a dynamic technology that can boost ad response by up to 400 percent. As the leading provider of dynamic ads, mediaFORGE has pioneered a new approach to retargeted advertising with a model that stresses personalization and customer engagement.

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16 02 2010

SpotXchange says ‘retargeted’ online video ads raise success rate

Publié par Share dans Retargeting / Remessenging (reciblage), Video Networks (Publicité Vidéo)

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10 02 2010

Sears eyes opportunity to lead industry with help of fetchback

Publié par Share dans Fetchback

Using FetchBack’s services, Sears Home Services can expect to see a high ROI, increased loyalty, and also recoup money spent on front end traffic driving efforts. Sears has made significant sales improvements over the past two years, despite the economic downturn.

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27 01 2010

AdRoll Finds Increased ROI With Cross-Platform Retargeting

Publié par Share dans AdRoll, Retargeting / Remessenging (reciblage)

AdRoll’s RoundTrip, the retargeting solution for brands of all sizes, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single network alone. Through integrations with a host of partners, such as Google Ad Exchange, AdBrite, and OpenX, RoundTrip has seen advertisers’ cost-per-click decrease while maintaining higher click-thru and conversion rates, resulting in better ROI advertising.

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15 01 2010

Selecting the right Partner

Publié par Share dans Retargeting / Remessenging (reciblage)

If you want to selected the right retargeting provider, here are five tips to keep in mind as you evaluate the various solutions available…

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11 01 2010

Retargeting ads could boost Valentine’s spending

Publié par Share dans Retargeting / Remessenging (reciblage)

After the big spend over the Christmas holidays, some etailers might be willing to sit back and wait for consumers to find them again, but the smart etailers are planning to bring consumers back by retargeting ads. Here is how one etailer increased both click throughs and campaign ROI.

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18 12 2009

Internet Marketing 101: How to re-engage consumers in 2010

Publié par Share dans Retargeting / Remessenging (reciblage)

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories are rapidly changing, but with preparation marketers can capitalize. What can you expect as 2010 dawns?

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17 12 2009

Big brother ads don’t need to be banned, they just need to be labelled

Publié par Share dans Data Privacy (Données Personnelles), Fetchback

Advertisers and site operators will be worried about a surge in opt-outs. FetchBack shows that it is not inevitable, but even if it happens it is a price worth paying. The rise or fall in opt-outs should not be benchmarked against today’s opt-out rate. It should be benchmarked against tomorrow’s law. I am confident that the future of behavioural advertising will demand greater transparency than exists today. Right now, the ad industry has some control over that future. If it doesn’t exercise it wisely, that control will be lost.

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16 12 2009

The Power of Retargeting

Publié par Share dans Retargeting / Remessenging (reciblage)

Retargeting is just that: reaching consumers who are already familiar with an advertiser’s brand because they previously saw an ad or purposely visited the advertiser’s site or landing pages. By using cookies and page tags, vendors offering retargeting capabilities can measure when a consumer has come in contact with a Web ad (even if she doesn’t click on it) or has visited an advertiser’s Web pages. This generally also means that this particular consumer has already entered the sales funnel (and is product aware) and is ready to be engaged in ways that will help build interest and desire for the offer.

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09 12 2009

Catching Prospects Off the Back Wall

Publié par Share dans Retargeting / Remessenging (reciblage)

Retargeting today is where search advertising was in 1998, » Little said. Like search, retargeting offers a new way to connect with prospects in a cost-effective manner. Like search in 1998, organizations that are open to trying new things will be early beneficiaries of retargeting technologies.

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08 12 2009

Under-used Ad Retargeting Shows Room for Growth

Publié par Share dans Retargeting / Remessenging (reciblage)

Nearly half (46.3%) of specialized marketers in a recent survey think that ad remarketing – also known as ad retargeting – is currently the the most under-used online marketing technology, according to research conducted by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).

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02 12 2009

Reciblage publicitaire en ligne : attention aux prédateurs !

Publié par Share dans Retargeting / Remessenging (reciblage)

Le nombre de solutions de reciblage publicitaire augmente de plus en plus… Dans ce contexte il est essentiel qu’annonceurs et agences prennent conscience de la nécessité de travailler avec des « best practices ».

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25 11 2009

criteo baisse le seuil maximum CPM

Publié par Share dans Critéo

Une personne de criteo vient de me contacter pour m’indiquer qu’ils allaient baisser le cout max du CPM qu’on peut fixer pour l’achat de nos invendus: ca va passer de 2 E à 1.5 E.

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