Archives pour la catégorie “Search retargeting”

02 12 2010

Magnetic Gets More Attractive With Self-Service

Publié par Share dans Magnetic, Search retargeting

The search retargeter’s new self-service platform allows search marketers to find search intent data through display targeting, as well as create text ads, upload keywords and buy PPC display ads.

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31 10 2010

5Qs With Magnetic CEO Josh Shatkin-Margolis

Publié par Share dans Magnetic

Magnetic, which claims a leadership position in search re-targeting, recently announced a joint retail marketing solution with Tumri to help find potential customers who previously visited a retailer’s site and who are generally searching for products that they sell.

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18 10 2010

Magnetic Announces Industry Leading Search Re-Targeting Solution for Retailers Powered by Tumri’s Dynamic Ad Platform

Publié par Share dans Dynamic Ad Creative Technologie (Générateur Automatique de Bannière), Magnetic, Search retargeting, Tumri

Magnetic and Tumri’s Deep Technical Integration Enables the Only Offering in the Market That Allows Retailers to Combine Fast, Precise and Seamless Site Re-Targeting With Search Re-Targeting.

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14 10 2010

Search Reaches Turning Point With Social Integration

Publié par Share dans Facebook, Microsoft, Search retargeting

Microsoft and Facebook made interesting advancements yesterday by announcing the integration of social signals into Bing. It makes me wonder what search engines will look like in two to five years and whether advertisers will need technology like retargeting or behavioral targeting to serve up relevant ads to consumers or will the ads rely more on signals from our social connections.

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05 10 2010

Injecting Search Optimization Strategies into Display

Publié par Share dans Search retargeting, Turn

Today optimization constraints are loosening with the advent of real-time audience buying. This has transformed the way online display inventory is purchased and now allows brands and agencies to buy audiences rather than content, evaluate data in new ways, and to optimize against consumer behavior in real time.

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23 09 2010

Sophisticated Search Technologies Could Displace Behavioral Targeting

Publié par Share dans Search retargeting

SEM technologies that target ads will make behavioral targeting technologies of the past obsolete. Search has become a strategic marketing channel, and I can’t help but think behavioral targeting technologies will come in second to platforms that can target based on behavior rather than those that follow consumers through the Internet collecting and sharing information.

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22 09 2010

Adchemy Unfolds WordMap Search Tool

Publié par Share dans Search retargeting

Adchemy has built natural language processing tools to discover:

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21 09 2010

Criteo Brings AdWords-Like CPC Bidding To Display Retargeting

Publié par Share dans Critéo, Search retargeting

Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in real-time. While the concept seems innovative, it’s not clear whether advertisers will adapt to the change.

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10 08 2010

Magnetic Brings Search Retargeting to Online Video Ads

Publié par Share dans Search retargeting

Magnetic will begin integrating its data with video ad networks like those operated by BrightRoll and others, the search retargeting firm announced today. The company hopes to kick-start search retargeting in the video space – which remains relatively nascent in comparison to the more developed display ad market

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09 07 2010

Search Retargeting vs. Site Retargeting

Publié par Share dans Retargeting / Remessenging (reciblage), Search retargeting

The goal of search retargeting is to find new customers by retargeting users based on the searches they have done on Google, Yahoo!, Bing or other sites. For example, you may retarget anyone that searched for “insurance” on Google, or perhaps they searched for “LCD TV” on a comparison shopping site like shopping.com.

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26 05 2010

Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel

Publié par Share dans Search retargeting

This partnership will enable display ad buyers on the Collective, interCLICK and Undertone ad networks to retarget users of second-tier search engines who have performed a search in the last 30 days.

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15 04 2010

Magnetic Makes Search Data Accessible for All Demand Side Platforms

Publié par Share dans DSP (Demand Side Platform), Data Exchanges, Search retargeting

Magnetic™ makes search re-targeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 200 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance.

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