Archives pour la catégorie “Technology”

« Bulletin précédent
03 12 2010

CEO Blog: Oh, The Horror

Publié par Share dans DSP (Demand Side Platform), Data Privacy (Données Personnelles), Technology

Some websites are actually reaching back through your browser to inspect your surfing history without your knowledge or consent.  At Krux we maintain a list of nefarious web data collection practices that need to be extinguished, and this one has been at the top for some time. At least one DSP has been using the technique under the cover of ‘data quality testing.’

Comments Pas de commentaire »

02 12 2010

TRAFFIQ Get Its Paid Search On

Publié par Share dans Technology, Traffiq

Traffiq has introduced its Search Desk, which will allow clients to manage their display and paid search campaign from a single platform. The full integrated platform will be available next year.

Comments Pas de commentaire »

30 11 2010

A New Type of Tracking: Akamai’s ‘Pixel-Free’ Technology

Publié par Share dans aCerno / Akamaï

Akamai’s solution to the pixel problem is unique. Akamai’s core business is to store copies of popular websites and applications on its computer servers around the world and speed delivery of this information. This content-delivery service allows websites to appear on visitors’ screens faster than they would otherwise.

Comments Pas de commentaire »

30 11 2010

TRAFFIQ Trading Desk (with OpenX Ad Server) – advertisers can buy real-time audiences

Publié par Share dans Technology, Traffiq

Interesting is the launch of the TRAFFIQ Trading Desk, and we are told that advertisers now have the ability to buy real- time audiences on it’s  platform.

Comments Pas de commentaire »

23 11 2010

Rocket Fuel Announces Profitability, 10x Revenue Growth for 2010

Publié par Share dans Rocket Fuel, Uncategorized

Rocket Fuel Inc., the company bringing rocket science to digital advertising, today announced that the company is profitable and has reached a $30 million run rate. Recently closing a $10 million venture funding round led by Nokia Growth Partners, Rocket Fuel is fueling its growth with intelligent solutions built to deliver better results against marketers’ brand goals in real-time.

Comments Pas de commentaire »

20 11 2010

Do Brands Really Know Where Ads Appear?

Publié par Share dans Turn, Verification Companies

Turn will release research Monday that reveals insight into emerging ideas around optimizing online campaigns. As the industry matures, ad executives have begun to use numerous philosophies to target campaigns for best performance. The company implemented an internal rating system to review domains and site sections of Web sites that fall into four-tier standards for quality, user-generated, and moderated or un-moderated created and other content created by the Internet Advertising Bureau.

Comments Pas de commentaire »

09 11 2010

Build a perfect data-driven display campaign

Publié par Share dans Data Exchanges, Rocket Fuel

Comments Pas de commentaire »

03 11 2010

AudienceScience Brings Wunderloop Technology To U.S.

Publié par Share dans AudienceScience (ex Revenue Science)

AudienceScience brought new technology into the U.S. via its acquisition of Germany-based wunderloop. Now called AudienceScience Connect, the technology is a « premier media transaction platform (MTP) » that enables complete « simplification of online media buying and selling, » according to the company

Comments Pas de commentaire »

28 10 2010

TRAFFIQ Expands Latino Media Marketplace

Publié par Share dans Traffiq

Traffiq announced the addition of more than 100 leading Mexican and Latin American media outlets to its growing list of Latino marketplace members, including the most important regional news sources throughout Mexico, like Univision, Telemundo, Impre, Holaciudad, and Impre.

Comments Pas de commentaire »

27 10 2010

TRAFFIQ Adds Veteran Leadership for Next Phase of Growth

Publié par Share dans Traffiq

Eric Picard, the Microsoft veteran and founder of Bluestreak, brings over 14 years of industry experience to his role at TRAFFIQ. An advertising platform specialist, Picard is known as a thought leader in advertising technology.  He was instrumental in the early development of many of today’s standard technologies.

Comments Pas de commentaire »

27 10 2010

Elevator Pitch: OpenAmplify makes sense of online buzz

Publié par Share dans Social Networks (Réseaux Sociaux), Technology

« OpenAmplify uses multi-patented text analysis software to ‘read’ and understand the meaning of every word in every sentence and paragraph that it analyses across social networks and the wider web. It understands what’s being discussed, how, when, where and why – making it extremely valuable for anyone seeking to monetise, analyse or create value from online content.

Comments Pas de commentaire »

13 10 2010

Big Money for Companies That Can Analyze Big Data

Publié par Share dans Algorythm, Data Exchanges

Three skills necessary for data-driven start-ups: data munging, the corralling and wrestling of data; modeling, the statistical analysis of data through algorithms; and visualization, the presentation of all the data. While all three are necessary for success, Driscoll believes that modeling and analysis through algorithms is what will determine winners and losers in Big Data.

Comments Pas de commentaire »

06 10 2010

A peek into the future of digital display

Publié par Share dans DSP (Demand Side Platform), Data Exchanges, Traffiq

If you are around the display advertising business long enough — whether on the agency, publisher, or technology side — you tend to forget that the acronyms « DSP » and « RTB » didn’t even exist until recently. Now, we take for granted that we live in this « digital ecosystem, » surrounded by technology and data everywhere we look.

Comments Pas de commentaire »

05 10 2010

TRAFFIQ Partners With AMIN Worldwide to Offer Advanced Digital Media Management to Members

Publié par Share dans Traffiq

That will position TRAFFIQ as the recommended digital media platform for AMIN member agencies. The deal marks the fifth major agency group partnership for TRAFFIQ, joining Havas Digital, Worldwide Partners and TAAN, MAGNET Global, and builds upon TRAFFIQ’s strategic plan to bring advanced digital capabilities to the global marketplace.

Comments Pas de commentaire »

05 10 2010

Injecting Search Optimization Strategies into Display

Publié par Share dans Search retargeting, Turn

Today optimization constraints are loosening with the advent of real-time audience buying. This has transformed the way online display inventory is purchased and now allows brands and agencies to buy audiences rather than content, evaluate data in new ways, and to optimize against consumer behavior in real time.

Comments Pas de commentaire »

21 09 2010

Ad optimizer Rocket Fuel lifts off with 10M from Nokia

Publié par Share dans Rocket Fuel

There are a number of ad optimizers that look at user behavior, said chief executive George John, but Rocket Fuel looks at behavior, context, geography, demographics, and more. It can also give advertisers immediate feedback on how their ads are performing.

Comments Pas de commentaire »

15 09 2010

DTI focuses on targeting and measuring performances

Publié par Share dans Technology

Typically a newspaper does not know very much about its audiences (in print, web, or mobile, etc.). By collecting, and merging subscriber information from the Circulation database; website behaviour (including time spent on each story), reader offers, third-party demographics, mobile number, etc we are able to build a profile of rich audience data, and use this data to serve accurately targeted ads – without paying a search company to do it for them.

Comments Pas de commentaire »

15 09 2010

Will Semantic Real-Time Bidding Take On Behavioral Targeting?

Publié par Share dans AppNexus, Peer39, RTB (Real Time Bidding)

AppNexus, which provides a RTB platform, has integrated Peer39’s semantic targeting capabilities, allowing ad networks, demand-side platforms and direct marketers to optimize and target display advertising campaigns. Clients also can use the semantic data with other targeting technologies. The companies plan to announce the deal on Wednesday.

Comments Pas de commentaire »

27 08 2010

Deutsche Post Acquires More Than Nugg.ad

Publié par Share dans Merger & Acquisition (Fusion/Acquisition), Nugg.ad

Those wondering if Deutsche Post bought into a minefield because of the tracking technology probably don’t know Deutsche Post operates on the edge with cutting technology. In a press release, the company says the investment in targeting technology consolidates new areas of growth in online marketing in accordance with Deutsche Post’s 2015 strategy.

Comments Pas de commentaire »

25 08 2010

BrightTag Raises Series “A” Round

Publié par Share dans BrightTag, Data Exchanges, Technology

BrightTag provides marketers and publishers with a technology solution to control tracking tags, protect against data leakage and provide transparency to the world of online marketing. With BrightTag, website owners and agencies can work with marketing partners in a matter of minutes without ever bothering IT, and more importantly, they can control what data is collected and shared with each partner.

Comments Pas de commentaire »

24 08 2010

TRAFFIQ Debuts at #50 on the Inc. 500 List of America’s Fastest-Growing Private Companies

Publié par Share dans Traffiq

TRAFFIQ®, the digital media platform that brings together advertisers and publishers, announced that it has ranked #50 on Inc. magazine’s coveted annual list of the fastest-growing private companies.

Comments Pas de commentaire »

24 08 2010

Adchemy Selects Crescendo’s App Delivery Controller to Deliver Optimized Advertising Experiences on a Massive Scale

Publié par Share dans Technology

Using their search engine marketing software, interactive marketers can deliver highly relevant advertising experiences to online audiences across search, display, social and mobile channels at an unprecedented scale. Adchemy offers an enterprise-scale technology platform combined with best-practice methodologies and a range of digital consulting services. Adchemy’s more than 300 customers include: Hotels.com, Nationwide Insurance, Protection One, TransUnion Interactive, and University of Phoenix.

Comments Pas de commentaire »

15 07 2010

Quantivo 4 Enables One-step Query Analysis to Behavioral Marketing

Publié par Share dans Quantivo

Quantivo, an on-demand behavioral analytics vendor, has announced that Quantivo 4 now includes innovative one-step query analysis capabilities. Marketers can conduct behavioral analysis using an unlimited number of attributes across any combination of channels, data sources, and time dimensions all within a single query.

Comments Pas de commentaire »

« Bulletin précédent

Entrez votre e-mail :

Gestion par FeedBurner
© 2007 2010 par Ciblage Comportemental