Archives pour la catégorie “Technologie”

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03 02 2010

New Integrated Display and Search Reporting Solution Helps Large Advertisers Optimize Media Performance

Publié par Share dans Technologie

Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced today at their annual customer conference – INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS (Software as a Service) solution designed specifically for large advertisers, as well as their agencies, allowing them to manage the financial performance of their online display media spending on a global basis.

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03 02 2010

TRAFFIQ Brings Renewed Order to Online Ad Buying With New Media Planning and Buying Tools

Publié par Share dans Traffiq

TRAFFIQ®, the end-to-end digital media planning, buying and management platform, today introduced its next generation of media planning and buying tools, including an enhanced attribute matching engine for granular ad searching and targeting, along with multi-tiered inventory packaging options

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02 02 2010

PubMarketplace Launches Ad Tag Cloud 2.0, an Award-Winning Ad Unit for Web Publishers

Publié par Share dans Technologie

Keywords and related offers are behaviorally targeted based on aggregated user interaction data including keyword roll-overs, click-throughs, and conversions. The Ad Tag Cloud 2.0 is available as a flash-animated javascript tag in standard IAB sizes, and can be serve as a complementary publisher revenue stream alongside other advertising solutions like Google AdSense.

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28 01 2010

Polk and DataLogix Target Auto Buyers

Publié par Share dans Data Exchanges, Technologie

In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. DataLogix (formerly known as NextAction) operates the online platform for Real-World Data, and claims to have the industry’s largest database of SKU-Level consumer discretionary purchasing behavior.

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22 01 2010

German Media Tag-Teaming Against Google ‘Monopoly’

Publié par Share dans Best Off, wunderLOOP

Four of Germany’s largest media groups are set to form a shared web advertising network, after winning clearence from the European Commission’s competition department. The commision said there was no anticompetitive effect from a “proposed joint venture would develop and sell a new product to allow advertisers to reach better defined target groups of Internet users whose profiles would be created based on anonymous data collected throughout a large network of participating websites”.

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20 01 2010

Behavioral Targeting Is Easier Than You Think

Publié par Share dans BT Buckets

This post will present a fast and easy way to get your behavioral targeting (BT) process up and running. Although any discussion of BT can sometimes turn into a PhD-level conversation, it is really important to pluck some low-hanging fruit to convince executives that it is a worthwhile journey. If you do, your path will likely be paved with gold.

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20 01 2010

AudienceScience Sees Exceptional Year With 69 Percent Year-Over-Year Growth

Publié par Share dans Revenue Science /AudienceScience

Currently operating in 16 countries with 130 employees, AudienceScience experienced 69 percent continuing operations revenue growth in 2009, with technology services revenue growth of over 48 percent and media revenue growth of over 76 percent. This performance reflects the company’s ability to meet advertiser demands for quality, actionable data and the infrastructure to reach consumers with relevant messaging wherever they are online. AudienceScience plans further international expansion in 2010, and anticipates continued top line momentum and strong profitability again this year.

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20 01 2010

TRAFFIQ Selects Datran Media’s Aperture Audience Measurement Solution to Optimize Campaigns and Validate Audience Reach

Publié par Share dans Analyse d'audience, Datran Media, Traffiq

« With Aperture, our agency and advertising partners are able to create robust media plans, precisely target audiences and adjust creative strategies in real time based on campaign feedback and audience needs, » said Mark Kahn, TRAFFIQ’s CEO. « Post-campaign, advertisers also benefit from strategic business intelligence that provides information on both responding and non-responding audiences. This data lends valuable insight into campaign planning and creative development, redefining the overall business strategy. »

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19 01 2010

Adchemy Experiences Rapid Growth in Revenue and Company Size

Publié par Share dans Technologie

Adchemy’s growth is a result of increased demand for their audience management platform which uses science and data to help marketers and their agencies connect with their audience in meaningful ways. The Adchemy platform allows marketers to customize banner ads, search ads and websites in real time. It consolidates audience data, identifies audience segments, values them, and automatically delivers relevant and consistent marketing messages to each segment. As a result, marketers can massively scale their digital marketing campaigns while maximizing audience engagement and conversion.

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23 12 2009

Philip “Pud” Kaplan Talks About Blippy–the Twitter of $$

Publié par Share dans Réseaux Sociaux, Technologie

Now in invitation-only private beta, the new service sends out messages about the type and amount of the transaction, every time you use your credit card–at least the one you designate your “Blippy” card–for others to see and comment on. In other words, a kind of Twitter for spending.

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11 12 2009

Ad Targetting’s Grapeshot Raises £1.5M

Publié par Share dans Technologie

Grapeshot offers an automated service that allows online advertisers and publishers to serve ads and content based on a user’s behavior and the context in which it’s offered. The startup counts Incisive Media, IBM, Jumptap, Citywire and PR Newswire as clients, in advertising, lead generation or editorial output.

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09 12 2009

Ad Network Rocket Fuel Raises $2.85 Million

Publié par Share dans Rocket Fuel

Rocket Fuel’s ad network is aimed at premium brand marketers. Its pitch is that it’s unlike other ad networks in that it doesn’t “shoehorn advertisers into pre-determined audiences” and instead uses its automated targeting technology to identify “top performing segments for each individual campaign.”

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30 11 2009

Privacy Education – Do Something!

Publié par Share dans Data Privacy (Données Personnelles), Revenue Science /AudienceScience

It’s one thing to advocate self-regulation, its another to prove our ability to do so by taking action. Even if the minimum you can do is just getting involved with industry organizations like the NAI and IAB to help with their consumer outreach, the action you take will only benefit the industry as a whole and your company in the end.

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25 11 2009

De-Mystifying Models

Publié par Share dans Rocket Fuel

Prior to Rocket Fuel, George led groups at IBM, E.piphany, salesforce.com, and Yahoo, where he led teams responsible for delivering behavioral targeting, recommendations, optimization, and click fraud products.

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12 11 2009

De l’honnêteté très relative d’un journaliste de France Télévision

Publié par Share dans Nugg.ad

Je ne suis pas naïf, je sais bien que l’internet a mauvaise presse auprès des esprits étroits. J’imaginais bien que mes propos seraient déformés. Mais en l’occurrence, on m’a menti sur l’objet du reportage, le journaliste avait décidé de ce qu’il voulait me faire dire avant de me poser ses questions et a tronqué mes propos pour leur faire dire a peu près le contraire de qu’ils signifient réellement. Ce n’est pas de l’information, c’est du populisme bon ton. Je ne suis pas près de m’y laisse prendre à nouveau.

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11 11 2009

Sky Player asks permission to spy on you

Publié par Share dans Data Privacy (Données Personnelles), Revenue Science /AudienceScience

AdSmart installs cookies on your computer to track your behaviour: Audience Science enables behavioural tracking, and Adtech tracks the ads. You can opt out of both but, counter-intuitively, this involves installing two more cookies. Clear your cookies and the opt-out cookies disappear too.

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