Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “aCerno / Akamaï”

30 11 2010

A New Type of Tracking: Akamai’s ‘Pixel-Free’ Technology

Publié par Share dans aCerno / Akamaï

Akamai’s solution to the pixel problem is unique. Akamai’s core business is to store copies of popular websites and applications on its computer servers around the world and speed delivery of this information. This content-delivery service allows websites to appear on visitors’ screens faster than they would otherwise.

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02 06 2010

Akamai Data Provides Targeted Behavioral Ad Insights Into Shopping Activity

Publié par Share dans aCerno / Akamaï

Akamai launched an Online Shopping Data Visualization tool Wednesday to help marketers identify retail purchase trends. Mike Afergan, head of Akamai’s Advertising Decision Solutions group, says the tool helps marketers target ads to consumers in conjunction with another Akamai tool, Shopographics, which offers online advertisers a way to find target markets by using shopping data to define audience segments.

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21 10 2009

Akamai Helps Retailers Reach in-Market Consumers and Drive Transactions

Publié par Share dans aCerno / Akamaï

ADS predictive segments are based on sophisticated predictive analytics and modeling of data from the industry’s only online consumer shopping data cooperative

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09 10 2009

Akamai and Acerno backtrack on retention

Publié par Share dans aCerno / Akamaï

Despite calls from privacy advocates to shorten the retention period for consumer behavioral data, Acerno has now decided that three years seemed just about right, and has modified its privacy policy accordingly.

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16 04 2008

A New Breed of Behavioral Targeting

Publié par Share dans ValueClick, aCerno / Akamaï

Un point sur deux nouveaux acteurs du ciblage comportemental aux USA: Valueclick et aCerno…

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14 04 2008

e-Pub : aCerno fait payer les annonceurs en cas d’achat

Publié par Share dans Best Off, aCerno / Akamaï, e-commerce

La société aCerno a mis au point une offre publicitaire de ciblage comportemental, après avoir recueilli pendant deux ans les données de 140 millions d’acheteurs en ligne auprès de 375 e-marchands.

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Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “aCerno / Akamaï”

A New Type of Tracking: Akamai’s ‘Pixel-Free’ Technology

Akamai Data Provides Targeted Behavioral Ad Insights Into Shopping Activity

Akamai Helps Retailers Reach in-Market Consumers and Drive Transactions

Akamai and Acerno backtrack on retention

A New Breed of Behavioral Targeting

e-Pub : aCerno fait payer les annonceurs en cas d’achat

Rechercher

Catégories

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