Archives pour la catégorie “BT Buckets”

20 01 2010

Behavioral Targeting Is Easier Than You Think

Publié par Share dans BT Buckets

This post will present a fast and easy way to get your behavioral targeting (BT) process up and running. Although any discussion of BT can sometimes turn into a PhD-level conversation, it is really important to pluck some low-hanging fruit to convince executives that it is a worthwhile journey. If you do, your path will likely be paved with gold.

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11 11 2009

Personalize Your Users’ Experience

Publié par Share dans BT Buckets

People are more likely to come back to your website or buy your product when you present them with content that is relevant to them. BTBuckets is a tool that lets you target individual website users based on specific behavioral characteristics and adjust your website’s appearance and behavior accordingly.

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17 10 2009

ClickTale + Woopra + BTBuckets = Free Real-Time Behavioral Targeting

Publié par Share dans BT Buckets

Une blogueuse américaine vous donne des tuyaux pour tester/utiliser des outils comportementaux gratuits.

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