Behavioral Advertising / Publicité Comportementale » Technology http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 CEO Blog: Oh, The Horror http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/ http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/#comments Fri, 03 Dec 2010 06:09:21 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5881 Some websites are actually reaching back through your browser to inspect your surfing history without your knowledge or consent.  At Krux we maintain a list of nefarious web data collection practices that need to be extinguished, and this one has been at the top for some time. At least one DSP has been using the technique under the cover of ‘data quality testing.’

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/feed/ 0 TRAFFIQ Get Its Paid Search On http://www.ciblage-comportemental.net/blog/2010/12/02/traffiq-get-its-paid-search-on/ http://www.ciblage-comportemental.net/blog/2010/12/02/traffiq-get-its-paid-search-on/#comments Thu, 02 Dec 2010 05:20:28 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5846 Traffiq has introduced its Search Desk, which will allow clients to manage their display and paid search campaign from a single platform. The full integrated platform will be available next year.

]]> http://www.ciblage-comportemental.net/blog/2010/12/02/traffiq-get-its-paid-search-on/feed/ 0 A New Type of Tracking: Akamai’s ‘Pixel-Free’ Technology http://www.ciblage-comportemental.net/blog/2010/11/30/a-new-type-of-tracking-akamai%e2%80%99s-%e2%80%98pixel-free%e2%80%99-technology/ http://www.ciblage-comportemental.net/blog/2010/11/30/a-new-type-of-tracking-akamai%e2%80%99s-%e2%80%98pixel-free%e2%80%99-technology/#comments Tue, 30 Nov 2010 17:23:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5823 Akamai’s solution to the pixel problem is unique. Akamai’s core business is to store copies of popular websites and applications on its computer servers around the world and speed delivery of this information. This content-delivery service allows websites to appear on visitors’ screens faster than they would otherwise.

]]> http://www.ciblage-comportemental.net/blog/2010/11/30/a-new-type-of-tracking-akamai%e2%80%99s-%e2%80%98pixel-free%e2%80%99-technology/feed/ 0 TRAFFIQ Trading Desk (with OpenX Ad Server) – advertisers can buy real-time audiences http://www.ciblage-comportemental.net/blog/2010/11/30/traffiq-trading-desk-with-openx-ad-server-advertisers-can-buy-real-time-audiences/ http://www.ciblage-comportemental.net/blog/2010/11/30/traffiq-trading-desk-with-openx-ad-server-advertisers-can-buy-real-time-audiences/#comments Tue, 30 Nov 2010 05:14:33 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5841 Interesting is the launch of the TRAFFIQ Trading Desk, and we are told that advertisers now have the ability to buy real- time audiences on it’s  platform.

]]> http://www.ciblage-comportemental.net/blog/2010/11/30/traffiq-trading-desk-with-openx-ad-server-advertisers-can-buy-real-time-audiences/feed/ 0 Rocket Fuel Announces Profitability, 10x Revenue Growth for 2010 http://www.ciblage-comportemental.net/blog/2010/11/23/rocket-fuel-announces-profitability-10x-revenue-growth-for-2010/ http://www.ciblage-comportemental.net/blog/2010/11/23/rocket-fuel-announces-profitability-10x-revenue-growth-for-2010/#comments Tue, 23 Nov 2010 08:14:39 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5739 Rocket Fuel Inc., the company bringing rocket science to digital advertising, today announced that the company is profitable and has reached a $30 million run rate. Recently closing a $10 million venture funding round led by Nokia Growth Partners, Rocket Fuel is fueling its growth with intelligent solutions built to deliver better results against marketers’ brand goals in real-time.

]]> http://www.ciblage-comportemental.net/blog/2010/11/23/rocket-fuel-announces-profitability-10x-revenue-growth-for-2010/feed/ 0 Do Brands Really Know Where Ads Appear? http://www.ciblage-comportemental.net/blog/2010/11/20/do-brands-really-know-where-ads-appear/ http://www.ciblage-comportemental.net/blog/2010/11/20/do-brands-really-know-where-ads-appear/#comments Sat, 20 Nov 2010 18:00:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5726 Turn will release research Monday that reveals insight into emerging ideas around optimizing online campaigns. As the industry matures, ad executives have begun to use numerous philosophies to target campaigns for best performance. The company implemented an internal rating system to review domains and site sections of Web sites that fall into four-tier standards for quality, user-generated, and moderated or un-moderated created and other content created by the Internet Advertising Bureau.

]]> http://www.ciblage-comportemental.net/blog/2010/11/20/do-brands-really-know-where-ads-appear/feed/ 0 Build a perfect data-driven display campaign http://www.ciblage-comportemental.net/blog/2010/11/09/build-a-perfect-data-driven-display-campaign/ http://www.ciblage-comportemental.net/blog/2010/11/09/build-a-perfect-data-driven-display-campaign/#comments Tue, 09 Nov 2010 05:00:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5555

Article Highlights:

]]> http://www.ciblage-comportemental.net/blog/2010/11/09/build-a-perfect-data-driven-display-campaign/feed/ 0 AudienceScience Brings Wunderloop Technology To U.S. http://www.ciblage-comportemental.net/blog/2010/11/03/audiencescience-brings-wunderloop-technology-to-u-s/ http://www.ciblage-comportemental.net/blog/2010/11/03/audiencescience-brings-wunderloop-technology-to-u-s/#comments Wed, 03 Nov 2010 06:04:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5476 AudienceScience brought new technology into the U.S. via its acquisition of Germany-based wunderloop. Now called AudienceScience Connect, the technology is a « premier media transaction platform (MTP) » that enables complete « simplification of online media buying and selling, » according to the company

]]> http://www.ciblage-comportemental.net/blog/2010/11/03/audiencescience-brings-wunderloop-technology-to-u-s/feed/ 0 TRAFFIQ Expands Latino Media Marketplace http://www.ciblage-comportemental.net/blog/2010/10/28/traffiq-expands-latino-media-marketplace/ http://www.ciblage-comportemental.net/blog/2010/10/28/traffiq-expands-latino-media-marketplace/#comments Thu, 28 Oct 2010 13:07:38 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5429 Traffiq announced the addition of more than 100 leading Mexican and Latin American media outlets to its growing list of Latino marketplace members, including the most important regional news sources throughout Mexico, like Univision, Telemundo, Impre, Holaciudad, and Impre.

]]> http://www.ciblage-comportemental.net/blog/2010/10/28/traffiq-expands-latino-media-marketplace/feed/ 0 TRAFFIQ Adds Veteran Leadership for Next Phase of Growth http://www.ciblage-comportemental.net/blog/2010/10/27/traffiq-adds-veteran-leadership-for-next-phase-of-growth/ http://www.ciblage-comportemental.net/blog/2010/10/27/traffiq-adds-veteran-leadership-for-next-phase-of-growth/#comments Wed, 27 Oct 2010 19:41:51 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5404 Eric Picard, the Microsoft veteran and founder of Bluestreak, brings over 14 years of industry experience to his role at TRAFFIQ. An advertising platform specialist, Picard is known as a thought leader in advertising technology.  He was instrumental in the early development of many of today’s standard technologies.

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