Archives pour la catégorie “Technology”

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13 07 2010

Quantivo 4 Brings Groundbreaking ‘One-step Query Analysis’ to Behavioral Marketing

Publié par Share dans Quantivo

For the first time, marketers can conduct behavioral analysis using an unlimited number of attributes across any combination of channels, data sources and time dimensions – all within a single query. This highly targeted approach to analytics gives marketers and advertisers the ability to instantly understand customer behavior trends at any level, identify market opportunities and execute more effective and profitable campaigns.

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09 07 2010

Things You Didn’t Even Know You Liked

Publié par Share dans Peerset

Basically it is a predictive targeting technology that uses previous expressions and statistical analysis to anticipate the likelihood of that person’s interest in the marketer’s product. Among publishing partners Peerset addresses about 12 million users, but it is also partnering with demand-side platforms to reach a much larger potential audience. The DSP can take the technology and apply it against the data points they already have on a user.

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07 07 2010

AudienceScience Moves Into Germany With Wunderloop Deal

Publié par Share dans AudienceScience (ex Revenue Science), wunderloop (AudienceScience)

AudienceScience announced plans to acquire a leading competitor — Hamburg, Germany-based Wunderloop — on Monday, July 5, the day after Independence Day in the United States.

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06 07 2010

MAGNET Global to Use TRAFFIQ’s End-to-End Digital Media Buying Platform

Publié par Share dans Traffiq

TRAFFIQ will be the digital media platform of choice for MAGNET member agencies worldwide. This announcement builds upon recent TRAFFIQ partnerships with other prominent global agency networks, such as Havas Digital, Worldwide Partners and TAAN.

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25 06 2010

AudienceScience Boosts Data Confidence

Publié par Share dans AudienceScience (ex Revenue Science)

Concerned about its customers’ self-esteem, audience gatekeeper AudienceScience has introduced two programs to boost its clients’ and partners’ confidence in its data and audience segments. Adhering to NAI, IAB and FTC guidelines, the Quality Data Guarantee program ensures that all third-party and internal data meet industry principles regarding notice of collection, use, and consumer opt-out, as well as staying far away from personally identifiable information.

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23 06 2010

Rocket Fuel Boosts Analytic Muscle

Publié par Share dans Rocket Fuel

The company bringing rocket science to online display advertising, today announced the addition of Jarvis Mak, who joins Rocket Fuel as vice president of analytics, and Stanford computer science professor Yoav Shoham, who joins the company’s advisory board.

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11 06 2010

AudienceScience Confirms: Targeting Is Swell!

Publié par Share dans AudienceScience (ex Revenue Science)

Responses from 500 media executives, marketers and publishers found that, gee Beav, targeting is pretty swell — so swell that this year advertisers are witnessing a 27.4% increase in display spend, agencies a 20% jump and publishers a 60% growth.

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09 06 2010

Rocket Fuel Inc. Teams With TARGUSinfo to Showcase Top 10 CPG Brand Case Study Results at DigiDay:TARGET and Digital Publishing

Publié par Share dans Rocket Fuel, TargusInfo

Rocket Fuel and TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will showcase the companies’ collaborative effort that generated a lift of over 7% for unaided brand awareness for a top 10 CPG company.

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09 06 2010

AdMeld And Peer39 Announce Semantic Data Partnership

Publié par Share dans AdMeld, Peer39

AdMeld to « analyze every optimized impression against Peer39’s proprietary semantic data sets » to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs)

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04 06 2010

So, where is the data and how fast can it go?

Publié par Share dans Algorythm, RTB (Real Time Bidding)

Lets say you definitely want to design the system to handle a lot of advertisers so let’s say 1,000 advertisers….you are talking about being able to handle between 1 MM and 20 MM events inserted into the database per second.

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02 06 2010

Akamai Data Provides Targeted Behavioral Ad Insights Into Shopping Activity

Publié par Share dans aCerno / Akamaï

Akamai launched an Online Shopping Data Visualization tool Wednesday to help marketers identify retail purchase trends. Mike Afergan, head of Akamai’s Advertising Decision Solutions group, says the tool helps marketers target ads to consumers in conjunction with another Akamai tool, Shopographics, which offers online advertisers a way to find target markets by using shopping data to define audience segments.

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25 05 2010

Rocket Fuel Uses Offline Aggregate Purchase Data From The Nielsen Company to Boost Online Display Ad Effectiveness

Publié par Share dans Nielsen, Rocket Fuel

Rocket Science to online display advertising, today announced it will use aggregated consumer purchase data from The Nielsen Company to improve the effectiveness of online advertising campaigns in real time. Rocket Fuel will be able to leverage offline sales data to create model groups of consumers with specific brand affinities, and to optimize these campaigns to more successfully reach « look-alikes » based on specific brand attributes

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27 04 2010

Traffiq Launches Service Aimed At Latin Market

Publié par Share dans Traffiq

« The underlying premise is that audiences consume content based on language almost as much as geography. And as more and more content finds its way to audiences around the Spanish-language world, advertisers need to find them regardless of where a publisher is located, » said Kent Kirschner, CEO of The Media Maquiladora and executive managing director of Traffiq Latino.

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27 04 2010

Big Y Foods Rolls Out Targeted Shopper Promotion System From Incentive Targeting

Publié par Share dans Technology

“After three months of full operation, we are pleased with the Incentive Targeting system,” said Phillip Schneider, VP of Sales and Marketing at Big Y Foods. “They allow us to leverage our World Class Express Savings Club card to deliver customized offers to each shopper.”

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21 04 2010

Most Algorithms are Bullshit

Publié par Share dans Technology

More data, another DSP and another snappy startup that has some kick ass algorithm that will change the world for marketers.  Just another week in the new display ecosystem that is emerging around the seperation of media and audience.

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29 03 2010

Interview with Jeff Green, The Trade Desk

Publié par Share dans Data Exchanges, Technology

Basically, we’re willing to use marketer data. There are lots of marketers who have accumulated data, and don’t do a good job of using it to improve their spend. What we do, is integrate that and also buy data from other people, who have accumulated that in an appropriate way. We help people to monetize that data, and help marketers spend more efficiently.

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23 03 2010

Time To Revisit Time-Based Metadata And Its Role In Monetization

Publié par Share dans Data Exchanges, Technology

One area of research right now focuses on a system that could dynamically look at previous video viewing behaviors and calculate an optimum placement based on viewership drop-off or audience engagement. These placements come from a list of other virtual (not to be mistaken with physical) ad slots that were determined during the encoding and indexing process.

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15 02 2010

Wunderloop crée la Sainte-Alliance contre Google

Publié par Share dans Publishers (Editeurs), wunderloop (AudienceScience)

Une alliance des éditeurs concurrents, G+J Electronic Media Sales (EMS), IP (RTL) Deutschland, SevenOne Media et Tomorrow Focus qui vendent ensemble de la publicité en ciblage comportemental ; cette alliance est implémentée en Allemagne depuis fin janvier. Elle va s’étendre aux autres pays européens.

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03 02 2010

New Integrated Display and Search Reporting Solution Helps Large Advertisers Optimize Media Performance

Publié par Share dans Technology

Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced today at their annual customer conference – INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS (Software as a Service) solution designed specifically for large advertisers, as well as their agencies, allowing them to manage the financial performance of their online display media spending on a global basis.

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03 02 2010

TRAFFIQ Brings Renewed Order to Online Ad Buying With New Media Planning and Buying Tools

Publié par Share dans Traffiq

TRAFFIQ®, the end-to-end digital media planning, buying and management platform, today introduced its next generation of media planning and buying tools, including an enhanced attribute matching engine for granular ad searching and targeting, along with multi-tiered inventory packaging options

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02 02 2010

PubMarketplace Launches Ad Tag Cloud 2.0, an Award-Winning Ad Unit for Web Publishers

Publié par Share dans Technology

Keywords and related offers are behaviorally targeted based on aggregated user interaction data including keyword roll-overs, click-throughs, and conversions. The Ad Tag Cloud 2.0 is available as a flash-animated javascript tag in standard IAB sizes, and can be serve as a complementary publisher revenue stream alongside other advertising solutions like Google AdSense.

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28 01 2010

Polk and DataLogix Target Auto Buyers

Publié par Share dans Data Exchanges, Technology

In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. DataLogix (formerly known as NextAction) operates the online platform for Real-World Data, and claims to have the industry’s largest database of SKU-Level consumer discretionary purchasing behavior.

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22 01 2010

German Media Tag-Teaming Against Google ‘Monopoly’

Publié par Share dans Best Off, wunderloop (AudienceScience)

Four of Germany’s largest media groups are set to form a shared web advertising network, after winning clearence from the European Commission’s competition department. The commision said there was no anticompetitive effect from a “proposed joint venture would develop and sell a new product to allow advertisers to reach better defined target groups of Internet users whose profiles would be created based on anonymous data collected throughout a large network of participating websites”.

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