Archives pour la catégorie “Peer39”

15 09 2010

Will Semantic Real-Time Bidding Take On Behavioral Targeting?

Publié par Share dans AppNexus, Peer39, RTB (Real Time Bidding)

AppNexus, which provides a RTB platform, has integrated Peer39’s semantic targeting capabilities, allowing ad networks, demand-side platforms and direct marketers to optimize and target display advertising campaigns. Clients also can use the semantic data with other targeting technologies. The companies plan to announce the deal on Wednesday.

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09 06 2010

AdMeld And Peer39 Announce Semantic Data Partnership

Publié par Share dans AdMeld, Peer39

AdMeld to « analyze every optimized impression against Peer39’s proprietary semantic data sets » to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs)

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