Archives pour la catégorie “Rocket Fuel”

23 11 2010

Rocket Fuel Announces Profitability, 10x Revenue Growth for 2010

Publié par Share dans Rocket Fuel, Uncategorized

Rocket Fuel Inc., the company bringing rocket science to digital advertising, today announced that the company is profitable and has reached a $30 million run rate. Recently closing a $10 million venture funding round led by Nokia Growth Partners, Rocket Fuel is fueling its growth with intelligent solutions built to deliver better results against marketers’ brand goals in real-time.

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09 11 2010

Build a perfect data-driven display campaign

Publié par Share dans Data Exchanges, Rocket Fuel

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21 09 2010

Ad optimizer Rocket Fuel lifts off with 10M from Nokia

Publié par Share dans Rocket Fuel

There are a number of ad optimizers that look at user behavior, said chief executive George John, but Rocket Fuel looks at behavior, context, geography, demographics, and more. It can also give advertisers immediate feedback on how their ads are performing.

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23 06 2010

Rocket Fuel Boosts Analytic Muscle

Publié par Share dans Rocket Fuel

The company bringing rocket science to online display advertising, today announced the addition of Jarvis Mak, who joins Rocket Fuel as vice president of analytics, and Stanford computer science professor Yoav Shoham, who joins the company’s advisory board.

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09 06 2010

Rocket Fuel Inc. Teams With TARGUSinfo to Showcase Top 10 CPG Brand Case Study Results at DigiDay:TARGET and Digital Publishing

Publié par Share dans Rocket Fuel, TargusInfo

Rocket Fuel and TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will showcase the companies’ collaborative effort that generated a lift of over 7% for unaided brand awareness for a top 10 CPG company.

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25 05 2010

Rocket Fuel Uses Offline Aggregate Purchase Data From The Nielsen Company to Boost Online Display Ad Effectiveness

Publié par Share dans Nielsen, Rocket Fuel

Rocket Science to online display advertising, today announced it will use aggregated consumer purchase data from The Nielsen Company to improve the effectiveness of online advertising campaigns in real time. Rocket Fuel will be able to leverage offline sales data to create model groups of consumers with specific brand affinities, and to optimize these campaigns to more successfully reach « look-alikes » based on specific brand attributes

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09 12 2009

Ad Network Rocket Fuel Raises $2.85 Million

Publié par Share dans Rocket Fuel

Rocket Fuel’s ad network is aimed at premium brand marketers. Its pitch is that it’s unlike other ad networks in that it doesn’t “shoehorn advertisers into pre-determined audiences” and instead uses its automated targeting technology to identify “top performing segments for each individual campaign.”

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25 11 2009

De-Mystifying Models

Publié par Share dans Rocket Fuel

Prior to Rocket Fuel, George led groups at IBM, E.piphany, salesforce.com, and Yahoo, where he led teams responsible for delivering behavioral targeting, recommendations, optimization, and click fraud products.

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04 11 2009

Rocket Fuel Drives Higher Performance for Major Brand Advertisers with Audience Booster

Publié par Share dans Rocket Fuel

Rocket Fuel Inc. today announced solidified customer success with Audience Booster™, an automated campaign management approach unique to the company’s hybrid ad serving technology platform. Rocket Fuel’s Audience Booster goes beyond basic behavioral or contextual targeting by combining relevant demographic, lifestyle, purchase intent, and social data with their own suite of targeting algorithms, blended analytics and expert analysis.

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