Archives pour la catégorie “Traffiq”

02 12 2010

TRAFFIQ Get Its Paid Search On

Publié par Share dans Technology, Traffiq

Traffiq has introduced its Search Desk, which will allow clients to manage their display and paid search campaign from a single platform. The full integrated platform will be available next year.

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30 11 2010

TRAFFIQ Trading Desk (with OpenX Ad Server) – advertisers can buy real-time audiences

Publié par Share dans Technology, Traffiq

Interesting is the launch of the TRAFFIQ Trading Desk, and we are told that advertisers now have the ability to buy real- time audiences on it’s  platform.

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28 10 2010

TRAFFIQ Expands Latino Media Marketplace

Publié par Share dans Traffiq

Traffiq announced the addition of more than 100 leading Mexican and Latin American media outlets to its growing list of Latino marketplace members, including the most important regional news sources throughout Mexico, like Univision, Telemundo, Impre, Holaciudad, and Impre.

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27 10 2010

TRAFFIQ Adds Veteran Leadership for Next Phase of Growth

Publié par Share dans Traffiq

Eric Picard, the Microsoft veteran and founder of Bluestreak, brings over 14 years of industry experience to his role at TRAFFIQ. An advertising platform specialist, Picard is known as a thought leader in advertising technology.  He was instrumental in the early development of many of today’s standard technologies.

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06 10 2010

A peek into the future of digital display

Publié par Share dans DSP (Demand Side Platform), Data Exchanges, Traffiq

If you are around the display advertising business long enough — whether on the agency, publisher, or technology side — you tend to forget that the acronyms « DSP » and « RTB » didn’t even exist until recently. Now, we take for granted that we live in this « digital ecosystem, » surrounded by technology and data everywhere we look.

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05 10 2010

TRAFFIQ Partners With AMIN Worldwide to Offer Advanced Digital Media Management to Members

Publié par Share dans Traffiq

That will position TRAFFIQ as the recommended digital media platform for AMIN member agencies. The deal marks the fifth major agency group partnership for TRAFFIQ, joining Havas Digital, Worldwide Partners and TAAN, MAGNET Global, and builds upon TRAFFIQ’s strategic plan to bring advanced digital capabilities to the global marketplace.

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24 08 2010

TRAFFIQ Debuts at #50 on the Inc. 500 List of America’s Fastest-Growing Private Companies

Publié par Share dans Traffiq

TRAFFIQ®, the digital media platform that brings together advertisers and publishers, announced that it has ranked #50 on Inc. magazine’s coveted annual list of the fastest-growing private companies.

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06 07 2010

MAGNET Global to Use TRAFFIQ’s End-to-End Digital Media Buying Platform

Publié par Share dans Traffiq

TRAFFIQ will be the digital media platform of choice for MAGNET member agencies worldwide. This announcement builds upon recent TRAFFIQ partnerships with other prominent global agency networks, such as Havas Digital, Worldwide Partners and TAAN.

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27 04 2010

Traffiq Launches Service Aimed At Latin Market

Publié par Share dans Traffiq

« The underlying premise is that audiences consume content based on language almost as much as geography. And as more and more content finds its way to audiences around the Spanish-language world, advertisers need to find them regardless of where a publisher is located, » said Kent Kirschner, CEO of The Media Maquiladora and executive managing director of Traffiq Latino.

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03 02 2010

TRAFFIQ Brings Renewed Order to Online Ad Buying With New Media Planning and Buying Tools

Publié par Share dans Traffiq

TRAFFIQ®, the end-to-end digital media planning, buying and management platform, today introduced its next generation of media planning and buying tools, including an enhanced attribute matching engine for granular ad searching and targeting, along with multi-tiered inventory packaging options

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20 01 2010

TRAFFIQ Selects Datran Media’s Aperture Audience Measurement Solution to Optimize Campaigns and Validate Audience Reach

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Datran Media, Traffiq

« With Aperture, our agency and advertising partners are able to create robust media plans, precisely target audiences and adjust creative strategies in real time based on campaign feedback and audience needs, » said Mark Kahn, TRAFFIQ’s CEO. « Post-campaign, advertisers also benefit from strategic business intelligence that provides information on both responding and non-responding audiences. This data lends valuable insight into campaign planning and creative development, redefining the overall business strategy. »

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22 09 2009

TRAFFIQ Announces Strategic Partnership with Worldwide Partners, Inc.

Publié par Share dans Traffiq

Je suis content de voir mes ex-collègues de Miva signer plein de nouveaux deals avec leur technologie de place de marché …

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05 08 2009

Greenhill SAVP Completes Investment In TRAFFIQ

Publié par Share dans Traffiq

Une levée de fonds de $10millions pour Traffiq…

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23 07 2009

Platform Neutral TRAFFIQ Addressing Premium To Mid-Tail Inventory For Havas Digital And Industry Says SVP Portugal

Publié par Share dans Ad Exchanges (Places de marché), Havas, Traffiq

Interview du représentant de Traffiq suite à leur partenariat avec Havas pour la création d’une place de marché aux USA …

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20 07 2009

TRAFFIQ Announces Strategic Partnership with Havas Digital

Publié par Share dans Ad Exchanges (Places de marché), Media Agencies (Agences Média), Traffiq, tags: , , , , , , , ,

Havas USA s’équipe de la technologie de place de marché TRAFFIQ. Après les Régies et les sites éditeurs, c’est au tour des Agences Médias de se lancer dans la création de places de marché…

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