Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience)

Archives pour la catégorie “Mobile (Téléphone Portable)”

26 07 2010

Aprimo Launches First Mobile Solution for On-the-Go Marketers

Publié par Share dans Mobile (Téléphone Portable)

Aprimo launched the first marketing solution that enables marketers to manage anywhere and anytime critical initiatives like campaigns, activities and reports generated in Aprimo Marketing Studio™ On Demand from any smartphone device, including the iPad™, iPhone^®, BlackBerry^® and DROID™ devices.

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21 07 2010

How to Be Cool Like an Apple iAd

Publié par Share dans Apple iAd

Ad networks and demand-side platforms can be cool by:

Making it easy for advertisers to create these apps. (Apple has an established app-development infrastructure, and these ads are just apps.)

Making it easy for publishers to integrate these ads.

Giving publishers some tools to « sell » the ads to their audience.

Making it easy for the reader to get back to where they were. (This may be the most significant advantage of the iAd ecosystem.)

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20 07 2010

When Facial Recognition Meets Check In

Publié par Share dans Data Privacy (Données Personnelles), Geo-localisation, Mobile (Téléphone Portable)

In short, Apple is not tracking individuals with the data. « When a customer’s device sends Wi-Fi, cell tower, GPS, or diagnostic location information to Apple, it does not include any information identifying the particular device or user, » Apple General Counsel Bruce Sewell said. Information that is collected is maintained for six months. Location-based data that is passed on to partners is converted into zip codes

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06 07 2010

Apple Studies iTunes User Downloads to Hone Mobile Ads

Publié par Share dans Mobile (Téléphone Portable)

Relying on the music, videos and apps that customers are downloading from its iTunes, App Store and iBooks helps Apple sketch a behavioral profile that can be paired with appropriate promotional messages.

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02 07 2010

Apple Lets Google Sell Targeted Ads

Publié par Share dans Mobile (Téléphone Portable)

For now, advertising companies said iAds is creating more business rather than inhibiting competition because it’s generated so much interest in mobile advertising. « Apple’s introduction of iAds has woken the brand community up to mobile, and their efforts are benefiting everyone selling in the space, » said Eric Litman, CEO of mobile-advertising company Medialets.

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02 07 2010

Make It More About Value Than Privacy

Publié par Share dans Data Privacy (Données Personnelles), Mobile (Téléphone Portable)

Too much of the targeting industry comes at the privacy issue itself from the wrong angle. Instead of focusing on how to minimize, mollify or deflect concerns over « tracking, » start by demonstrating (not just claiming) the value of targeting technologies to the consumer. When trust and value are established in a relationship — any relationship — privacy doesn’t appear to be as big a concern.

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21 06 2010

Apple collecting, sharing iPhone users’ precise locations

Publié par Share dans Geo-localisation, Mobile (Téléphone Portable)

Apple Inc. is now collecting the « precise, » « real-time geographic location » of its users’ iPhones, iPads and computers. In an updated version of its privacy policy, the company added a paragraph noting that once users agree, Apple and unspecified « partners and licensees » may collect and store user location data.

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21 06 2010

Mobile Visual Ad Network Apptera Raises $10 Million In Second Round

Publié par Share dans Apptera

Visual mobile advertising network Apptera has raised $10 million in its second round of financing to continue to grow its business

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26 05 2010

Mobile Marketing and Your Digital Geo-relevance

Publié par Share dans Geo-localisation, Mobile (Téléphone Portable)

« Geo-relevance » is written more frequently these days. And I like the double entendre: we can know what businesses are relevant to us geographically, but mobile device users are also making themselves more relevant wherever they are « being. »

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13 05 2010

Tessa Wegert The Future of Mobile Advertising – Location, Location, Location

Publié par Share dans Geo-localisation, Mobile (Téléphone Portable)

According to the MMA, one in four U.S. adults (26 percent) have used a « map, navigation or some other mobile phone service that automatically determines your current location, » with 10 percent doing so at least once a week. Of the consumers who use location services overall, half of those who noticed an ad while using a location-based service took some action.

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11 05 2010

Le téléphone qui en savait trop

Publié par Share dans Data Privacy (Données Personnelles), Mobile (Téléphone Portable)

Une équipe de spécialistes d’intelligence artificielle dirigée par le professeur Tony Jebara, de l’université Columbia de New York, a mis au point un système permettant de profiler un possesseur de téléphone portable sans rien lui demander, en se basant exclusivement sur ses déplacements quotidiens. Après une période d’observation continue des mouvements d’un téléphone, le moteur d’intelligence artificielle saura si son propriétaire est un homme ou une femme, jeune ou âgé, riche ou pauvre, dépensier ou avare, diplômé ou non, nomade ou sédentaire, employé stable ou précaire…

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03 05 2010

PepsiCo to launch geotargeted CRM iPhone app

Publié par Share dans Geo-localisation, Mobile (Téléphone Portable)

The “Pepsi Loot” app will use geotargeting to help consumers locate nearby restaurants, or “pop spots,” that serve Pepsi. It will be the soft-drink brand’s first geotargeted iPhone app, said Margery Schelling, CMO for PepsiCo Foodservice.

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27 04 2010

Ground Truth grabs $7M for mobile internet measurement

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Mobile (Téléphone Portable)

Ground Truth leverages millions of mobile internet subscribers from sources like telecommunication companies to provide insights into mobile internet usage. Ground Truth calls its methodology True View and focuses on providing marketer, publisher and mobile operators with data to better their business, including traffic and performance metrics.

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21 04 2010

Jumptap Evolves Largest Mobile Ad Network for « Age of Consumer Intelligence »

Publié par Share dans Mobile (Téléphone Portable)

Jumptap offers a mix of content channels like sports, finance, automotive and audience segments such as soccer moms, mainstream males, and household decision makers, enabling advertisers to more efficiently and effectively pinpoint their markets.

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20 04 2010

Insight Into Application Promotions

Publié par Share dans Mobile (Téléphone Portable)

More entertainment opportunities for ads are great, but there remains the problem of relevancy and disruption. No one knows what effect Apple’s entry into advertising will be; however, they will have access to a lot of behavioral and demographic data that could be a powerful asset in relevant advertising.

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16 04 2010

Les services de géolocalisation sur mobile ont le vent en poupe

Publié par Share dans Geo-localisation, Mobile (Téléphone Portable)

Entre février 2009 et février 2010, l’utilisation sur mobiles des services de cartes, plans, calcul d’itinéraires et de navigation a augmenté de 68 % dans les cinq principaux marchés européens que sont le Royaume-Uni, la France, l’Allemagne, l’Espagne et l’Italie.

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15 04 2010

Go Mobile! Series: iPad Device Targeting Now Available

Publié par Share dans Mobile (Téléphone Portable)

Now that we’ve finished, we feel confident adding the iPad to the list of mobile devices that you can target specifically.

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13 04 2010

New Optism™ Mobile Advertising Solution delivers powerful permission-based marketing, bridging the gap between mobile operators and advertisers

Publié par Share dans Alcatel Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) today unveiled its Optism™ Mobile Advertising Solution, a unique new offering that enables mobile operators to create valuable “media inventory” (available ad space) and provide advertisers with easy access to willing and highly targeted audiences.

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08 04 2010

Four reasons why mobile marketing and commerce will change

Publié par Share dans Mobile (Téléphone Portable)

The lack of mobile cookies long meant the absence of valid targeting data. Mobile media buyers tried to overcome this by using content as a proxy for audience. But when it comes to planning and tracking campaigns, there is no easy substitute for cookie-based metrics such as frequency capping and unique visitors. As such, mobile media buys have remained small.

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17 03 2010

AdMeld’s Mobile Platform Selected as a Finalist in the 2010 CTIA E-Tech Awards

Publié par Share dans AdMeld, Mobile (Téléphone Portable)

the company’s mobile platform has been named a finalist in the Enterprise Mobile Marketing and Advertising Solution category at the CTIA Emerging Technology (E-Tech) Awards. CTIA’s fifth annual E-Tech Awards program recognizes products in 15 categories in the areas of mobile consumer electronics, luxury mobile, applications, enterprise, green solutions and network technology.

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15 03 2010

Google sees mobile ad rates passing PC rates

Publié par Share dans Geo-localisation, Google, Mobile (Téléphone Portable), Uncategorized

The availability of technology, such as the GPS data that can tell Google a phone user’s physical whereabouts, as helping the company create more « relevant » online ads.

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08 03 2010