Archives pour la catégorie “Mobile (Téléphone Portable)”

« Bulletin précédent
26 11 2010

Shopping Behavior 2010: Phoning It In

Publié par Share dans Mobile (Téléphone Portable), e-commerce

For a company like Amazon, however, just imagine the behavioral data it can now collect on consumers who are bringing their apps into the field and other stores. From geolocation to retail vs online shopping habits, this kind of mobile extension adds layers of invaluable data to a users’ profile and Amazon’s understanding of how they fit within the shopping journey. The line between brick and mortar and online retail is about to get muddier.

Comments Pas de commentaire »

16 11 2010

Mobclix Adds Real-Time Bidding To Mobile Ad Exchange

Publié par Share dans Mobile (Téléphone Portable), RTB (Real Time Bidding)

Real-time bidding has become a key feature of online ad exchanges, allowing advertisers to buy targeted ad impressions individually and instantaneously. Lately, real-time bidding (RTB) has been finding its way into mobile advertising as well. In that vein, mobile ad exchange Mobclix today announced it has started offering RTB for its ad inventory.

Comments Pas de commentaire »

03 11 2010

Bringing Google ads to AdMob publishers

Publié par Share dans Mobile (Téléphone Portable)

In the coming weeks, eligible iPhone and Android application developers in the AdMob network will be able to show Google AdSense ads when an AdMob ad is not available. This will also enable Google advertisers to extend the reach of their mobile campaigns to the thousands mobile apps in AdMob’s network, such as Rovio’s ‘Angry Birds’.

Comments Pas de commentaire »

29 10 2010

Mobile, Video Muscle Onto Ad Exchanges

Publié par Share dans Ad Exchanges (Places de marché), Mobile (Téléphone Portable), Video Networks (Publicité Vidéo)

A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

Comments Pas de commentaire »

25 10 2010

Mobile and Video Muscle Onto Ad Exchanges

Publié par Share dans Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Mobile (Téléphone Portable), Video Networks (Publicité Vidéo)

A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

Comments Pas de commentaire »

25 10 2010

3 Reasons Why Microsoft’s New Mobile Ad Exchange Might Take Off

Publié par Share dans Ad Exchanges (Places de marché), Microsoft, Mobile (Téléphone Portable)

Watson also calls Microsoft’s new ad exchange for Mobile as the industry’s first real-time, bidded ad exchange for wireless devices. While other companies may make similar claims, it is clear mobile real-time bidding is still a nascent space and Microsoft is among the early adopters.

Comments Pas de commentaire »

18 10 2010

Pandora Extends Mobile Advertising Platform to Small and Regional Businesses

Publié par Share dans Mobile (Téléphone Portable)

To facilitate this new SMB advertising solution, Pandora has expanded an existing partnership with AdReady, a company that delivers best-in-class software solutions for digital display advertising. Technology from AdReady is helping to make SMB advertising on mobile a turnkey process by offering support to build mobile banners at no additional cost to the advertiser. Now, local and regional businesses have access to an affordable, streamlined campaign implementation process to run sophisticated localized campaigns on Pandora’s mobile applications.

Comments Pas de commentaire »

13 10 2010

Vegas.com’s Mobile Strategy Will Include Behavioral Targeting

Publié par Share dans Mobile (Téléphone Portable)

New targeting capabilities gives Web marketers and analysts the ability to test, measure, and deliver the content, layout, and promotional offers geared toward each mobile device category.

Comments Pas de commentaire »

07 10 2010

Ringleader Adds ‘Mobile Cookie’ Certification For Publishers

Publié par Share dans Data Privacy (Données Personnelles), Mobile (Téléphone Portable)

Mobile ad firm Ringleader Digital has launched a certification program for publishers to use the company’s Media Stamp, its mobile equivalent of a Web cookie for tracking usage.

Comments Pas de commentaire »

06 10 2010

‘Orange Mobile Targeting Monitor’ Launches in Europe

Publié par Share dans Mobile (Téléphone Portable)

Orange today announces the Orange Mobile Targeting Monitor (OMTM), a new campaign-planning tool for the advertising industry in Europe. Available today, exclusively from the Orange Advertising Network, the market-first OMTM is powered by the latest consumer mobile media insights from Orange Mobile Exposure 2010, an independent study conducted by TNS. The new tool is designed to help brands better understand and target mobile media users in today’s complex market, creating campaigns that combine the right mix of mobile and other formats.

Comments Pas de commentaire »

28 09 2010

MyBuys Launches First, Fully Personalized, Mobile E-commerce Solution

Publié par Share dans Mobile (Téléphone Portable), Recommendation Products & Services

Every customer who visits a retailer’s mobile website using MyBuys is recognized as an individual with unique preferences and shopping behaviors. What they see is based on both explicit and implicit information about the shopper’s preferences, purchase history and website activity. MyBuys serves the best templates, products and offers to the shopper with technology that displays real-time changes in content and inventory.

Comments Pas de commentaire »

17 09 2010

Is Mobile Advertising Ready for an Exchange?

Publié par Share dans Mobile (Téléphone Portable)

The problem, of course, is that for an exchange to work – that is, to attract a critical mass of buyers and sellers and generate enough fees to cover infrastructure and operations – there needs to be sufficient liquidity to start with. This also goes for the highly-touted targeting capabilities of mobile: they’re only valuable if the resulting segments are large enough to interest advertisers, and we still appear to be short of audience.

Comments Pas de commentaire »

16 09 2010

Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange

Publié par Share dans Mobile (Téléphone Portable), RTB (Real Time Bidding)

Today, Microsoft Advertising is launching our Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile. The release of these innovative platforms is designed to enable display ad serving for Windows Phone 7 applications and deliver tangible benefits to many key industry stakeholders.

Comments Pas de commentaire »

10 09 2010

Digital Sales in a Mobile App World

Publié par Share dans Mobile (Téléphone Portable)

App User Targeting: Application stores must provide developers with efforts to target users from within applications (free apps with ads to support it) and from within the store experience. Just like Amazon offers publishers the ability to target readers of similar books or books by the same author, the app stores should provide this functionality. They should also offer an advanced advertising targeting system that would allow developers to target people by geography, by current application use profiles, etc.

Comments Pas de commentaire »

09 09 2010

PubMatic Teams With Smaato to Include Mobile Ad Network Optimization for Premium Publishers

Publié par Share dans Mobile (Téléphone Portable), Pubmatic

PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers. The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone, and BlackBerry applications as well as mobile browser inventory.

Comments Pas de commentaire »

03 09 2010

Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns

Publié par Share dans Geo-localisation, Mobile (Téléphone Portable)

« What is different about these is that they are highly targeted. I think we will start to see businesses start to apply some of these methodologies, especially if these candidates win in November. »

Comments Pas de commentaire »

24 08 2010

Florida Candidate Aims Mobile Ads at Voters in Line at Polls

Publié par Share dans Geo-localisation, Mobile (Téléphone Portable)

Today, as Democrats queue up to vote in their party’s primary – quite possibly with mobile devices in pocket – Dan Gelber’s campaign aims to reach them there.

Comments Pas de commentaire »

18 08 2010

RIM Reportedly Shopping For Mobile Ad Network For BlackBerry

Publié par Share dans Mobile (Téléphone Portable)

RIM’s user base can be looked at as a valuable demographic for advertisers, given that a majority of its install base are business users. However, those users can be already targeted today by using existing mobile ad networks, so presumably, RIM would be able to bring something additional to the table if it owned its own network.

Comments Pas de commentaire »

26 07 2010

Aprimo Launches First Mobile Solution for On-the-Go Marketers

Publié par Share dans Mobile (Téléphone Portable)

Aprimo launched the first marketing solution that enables marketers to manage anywhere and anytime critical initiatives like campaigns, activities and reports generated in Aprimo Marketing Studio™ On Demand from any smartphone device, including the iPad™, iPhone®, BlackBerry® and DROID™ devices.

Comments Pas de commentaire »

21 07 2010

How to Be Cool Like an Apple iAd

Publié par Share dans Apple iAd

Ad networks and demand-side platforms can be cool by:

Comments Pas de commentaire »

20 07 2010

When Facial Recognition Meets Check In

Publié par Share dans Data Privacy (Données Personnelles), Geo-localisation, Mobile (Téléphone Portable)

In short, Apple is not tracking individuals with the data. « When a customer’s device sends Wi-Fi, cell tower, GPS, or diagnostic location information to Apple, it does not include any information identifying the particular device or user, » Apple General Counsel Bruce Sewell said. Information that is collected is maintained for six months. Location-based data that is passed on to partners is converted into zip codes

Comments Pas de commentaire »

06 07 2010

Apple Studies iTunes User Downloads to Hone Mobile Ads

Publié par Share dans Mobile (Téléphone Portable)

Relying on the music, videos and apps that customers are downloading from its iTunes, App Store and iBooks helps Apple sketch a behavioral profile that can be paired with appropriate promotional messages.

Comments Pas de commentaire »

02 07 2010

Apple Lets Google Sell Targeted Ads

Publié par Share dans Mobile (Téléphone Portable)

For now, advertising companies said iAds is creating more business rather than inhibiting competition because it’s generated so much interest in mobile advertising. « Apple’s introduction of iAds has woken the brand community up to mobile, and their efforts are benefiting everyone selling in the space, » said Eric Litman, CEO of mobile-advertising company Medialets.

Comments Pas de commentaire »

« Bulletin précédent

Entrez votre e-mail :

Gestion par FeedBurner
© 2007 2010 par Ciblage Comportemental