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	<title>Behavioral Advertising / Publicité Comportementale &#187; Alcatel Lucent</title>
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	<description>Alain Sanjaume blog&#039;s, Senior European Consultant, eXelate</description>
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		<title>New Optism™ Mobile Advertising Solution delivers powerful permission-based marketing, bridging the gap between mobile operators and advertisers</title>
		<link>http://www.ciblage-comportemental.net/blog/2010/04/13/new-optism%e2%84%a2-mobile-advertising-solution-delivers-powerful-permission-based-marketing-bridging-the-gap-between-mobile-operators-and-advertisers/</link>
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		<pubDate>Tue, 13 Apr 2010 16:35:45 +0000</pubDate>
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				<category><![CDATA[Alcatel Lucent]]></category>

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		<description><![CDATA[Alcatel-Lucent (Euronext Paris and NYSE: ALU) today unveiled its Optism™ Mobile Advertising Solution, a unique new  offering that enables mobile operators to create valuable “media inventory”  (available ad space) and provide advertisers with easy access to willing and highly targeted audiences.
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			<content:encoded><![CDATA[<p><a href="http://www.alcatel-lucent.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4x3tXAESYGYRq6m-pEoYgbxjgiRIH1vfV-P_NxU_QD9gtzQiHJHR0UAFwCmzg!!/delta/base64xml/L0lKWWttUSEhL3dITUFDc0FJVUFOby80SUVhREFBIS9lbg!!?LMSG_CABINET=Docs_and_Resource_Ctr&amp;LMSG_CONTENT_FILE=News_Releases_2010%2FNews_Article_002032.xml&amp;lu_lang_code=en">Alcatel-Lucent (Euronext Paris and NYSE: ALU) today unveiled its Optism™ Mobile Advertising Solution, a unique new  offering that enables mobile operators to create valuable “media inventory”  (available ad space) and provide advertisers with easy access to willing and highly targeted audiences.</a></p>
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