http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/26/shopping-behavior-2010-phoning-it-in/ http://www.ciblage-comportemental.net/blog/2010/11/26/shopping-behavior-2010-phoning-it-in/#comments Fri, 26 Nov 2010 12:45:35 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5765 For a company like Amazon, however, just imagine the behavioral data it can now collect on consumers who are bringing their apps into the field and other stores. From geolocation to retail vs online shopping habits, this kind of mobile extension adds layers of invaluable data to a users’ profile and Amazon’s understanding of how they fit within the shopping journey. The line between brick and mortar and online retail is about to get muddier.

]]> http://www.ciblage-comportemental.net/blog/2010/11/26/shopping-behavior-2010-phoning-it-in/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/16/mobclix-adds-real-time-bidding-to-mobile-ad-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/16/mobclix-adds-real-time-bidding-to-mobile-ad-exchange/#comments Tue, 16 Nov 2010 21:31:36 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5628 Real-time bidding has become a key feature of online ad exchanges, allowing advertisers to buy targeted ad impressions individually and instantaneously. Lately, real-time bidding (RTB) has been finding its way into mobile advertising as well. In that vein, mobile ad exchange Mobclix today announced it has started offering RTB for its ad inventory.

]]> http://www.ciblage-comportemental.net/blog/2010/11/16/mobclix-adds-real-time-bidding-to-mobile-ad-exchange/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/03/bringing-google-ads-to-admob-publishers/ http://www.ciblage-comportemental.net/blog/2010/11/03/bringing-google-ads-to-admob-publishers/#comments Wed, 03 Nov 2010 12:42:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5494 In the coming weeks, eligible iPhone and Android application developers in the AdMob network will be able to show Google AdSense ads when an AdMob ad is not available. This will also enable Google advertisers to extend the reach of their mobile campaigns to the thousands mobile apps in AdMob’s network, such as Rovio’s ‘Angry Birds’.

]]> http://www.ciblage-comportemental.net/blog/2010/11/03/bringing-google-ads-to-admob-publishers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/ http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/#comments Fri, 29 Oct 2010 08:54:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5419 A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

]]> http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/ http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/#comments Mon, 25 Oct 2010 17:11:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5343 A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/3-reasons-why-microsofts-new-mobile-ad-exchange-might-take-off/ http://www.ciblage-comportemental.net/blog/2010/10/25/3-reasons-why-microsofts-new-mobile-ad-exchange-might-take-off/#comments Mon, 25 Oct 2010 16:42:42 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5336 Watson also calls Microsoft’s new ad exchange for Mobile as the industry’s first real-time, bidded ad exchange for wireless devices. While other companies may make similar claims, it is clear mobile real-time bidding is still a nascent space and Microsoft is among the early adopters.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/3-reasons-why-microsofts-new-mobile-ad-exchange-might-take-off/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/18/pandora-extends-mobile-advertising-platform-to-small-and-regional-businesses/ http://www.ciblage-comportemental.net/blog/2010/10/18/pandora-extends-mobile-advertising-platform-to-small-and-regional-businesses/#comments Mon, 18 Oct 2010 07:23:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5259 To facilitate this new SMB advertising solution, Pandora has expanded an existing partnership with AdReady, a company that delivers best-in-class software solutions for digital display advertising. Technology from AdReady is helping to make SMB advertising on mobile a turnkey process by offering support to build mobile banners at no additional cost to the advertiser. Now, local and regional businesses have access to an affordable, streamlined campaign implementation process to run sophisticated localized campaigns on Pandora’s mobile applications.

]]> http://www.ciblage-comportemental.net/blog/2010/10/18/pandora-extends-mobile-advertising-platform-to-small-and-regional-businesses/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/13/vegas-coms-mobile-strategy-will-include-behavioral-targeting/ http://www.ciblage-comportemental.net/blog/2010/10/13/vegas-coms-mobile-strategy-will-include-behavioral-targeting/#comments Wed, 13 Oct 2010 08:22:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5205 New targeting capabilities gives Web marketers and analysts the ability to test, measure, and deliver the content, layout, and promotional offers geared toward each mobile device category.

]]> http://www.ciblage-comportemental.net/blog/2010/10/13/vegas-coms-mobile-strategy-will-include-behavioral-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/07/ringleader-adds-mobile-cookie-certification-for-publishers/ http://www.ciblage-comportemental.net/blog/2010/10/07/ringleader-adds-mobile-cookie-certification-for-publishers/#comments Thu, 07 Oct 2010 07:13:09 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5145 Mobile ad firm Ringleader Digital has launched a certification program for publishers to use the company’s Media Stamp, its mobile equivalent of a Web cookie for tracking usage.

]]> http://www.ciblage-comportemental.net/blog/2010/10/07/ringleader-adds-mobile-cookie-certification-for-publishers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/06/orange-mobile-targeting-monitor-launches-in-europe/ http://www.ciblage-comportemental.net/blog/2010/10/06/orange-mobile-targeting-monitor-launches-in-europe/#comments Wed, 06 Oct 2010 19:27:09 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5098 Orange today announces the Orange Mobile Targeting Monitor (OMTM), a new campaign-planning tool for the advertising industry in Europe. Available today, exclusively from the Orange Advertising Network, the market-first OMTM is powered by the latest consumer mobile media insights from Orange Mobile Exposure 2010, an independent study conducted by TNS. The new tool is designed to help brands better understand and target mobile media users in today’s complex market, creating campaigns that combine the right mix of mobile and other formats.

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