Archives pour la catégorie “Television / IPTV”

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29 11 2010

TidalTV Finds Targeting as Important as Length for Video Ads

Publié par Share dans Television / IPTV, TidalTV

Adding targeting to a 30-second ad increased its view-completion rate by 19%, compared to a 16% hop for targeted 15-second ads. A targeted 30-second ad had a 170% lift in CTR compared to an untargeted 30-second spot. Fifteen-second targeted ads outperformed 15-second untargeted ads by 133% in CTR.

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29 11 2010

Microsoft eyes leap back into TV: sources

Publié par Share dans Microsoft, Television / IPTV

The software powerhouse has held talks with TV networks to create a new subscription-based TV service on its Xbox gaming console that would rival efforts by Google Inc, Apple Inc and Netflix Inc, sources told Reuters.

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23 11 2010

Addressable Advertising: Direct Mail for Television Advertising

Publié par Share dans Television / IPTV

Television advertising has been planned, bought, and sold in exactly the same way since commercial television started in 1947. That’s 63 years of no change. But no change is about to change in a big way. Addressable advertising, a technology that has been in development for over a decade, will allow buyers to reach–and pay for–only the target audience they’re looking for.

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25 10 2010

Revolution in a Box

Publié par Share dans Television / IPTV

This coming revolution is, of course, an opportunity for advertisers. As viewership shifts to online video, so do the ad budgets — and there’s an opportunity for greater efficiencies too. Used properly, online advertising can precisely target audiences, measure reach and effectiveness, and maximize campaign performance in a way broadcast TV never could. Buyers can target and pay for only the audiences they want to reach and then measure every aspect of the campaign’s delivery and performance, including how consumers in different segments respond to the various ads.

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04 10 2010

NBC Universal Invests in Addressable-Ad Concern Invidi

Publié par Share dans Invidi

NBC Universal has made a strategic investment in Invidi Technologies Corp., a company that has developed software that enables marketers to send different commercials to different households via use of a set-top box.

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16 09 2010

Media agencies push for ad break figures

Publié par Share dans Television / IPTV

An increase in ad skipping and pressure from advertisers to justify television advertising budgets is leading to renewed demands by media buyers for data about commercial ad breaks. Media buyers want the commercial free-to-air and pay TV networks as well as the TV ratings service OzTAM to introduce a system that allows them to measure audiences in commercial breaks.

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19 08 2010

Simulmedia to Use TiVo Data to Drive Effectiveness of TV Promotions

Publié par Share dans Television / IPTV

Simulmedia will use anonymous viewing data from TiVo’s vast network of subscribers to determine the effectiveness of on-air promotions in driving an audience for a particular show when it ultimately airs. Using the breadth of TiVo data, which is the only source of set-top-box data that covers all signal sources, including digital cable, analog cable, satellite, telecom and over-the-air, all while having a national footprint and visibility into full-timeshifted viewing behavior, Simulmedia will be able to provide their customers with new findings regarding the effectiveness of on-air promotions from a whole new lens.

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12 08 2010

Privacy Baked In From The Beginning

Publié par Share dans Simulmedia

FTC chairman Jon Leibowitz offered up a new way for online companies to think about protecting privacy, right before suggesting that if the industry doesn’t make a lot of progress on this issue, it could face everything from congressional action to a national do-not-track list (not unlike the do-not-call list).

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11 08 2010

Google’s Next Frontier: DirecTV Partnership

Publié par Share dans Google, Television / IPTV

DirecTV will benefit as Google will brings new advertisers onto the cable space: about a third of Google’s TV advertisers haven’t used the medium before. Google TV ads can be narrowly targeted to reach certain demographics, which should grow advertisers’ return on investment and convince them to spend more.

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27 05 2010

Experian Marketing Services Forms Partnership With Addressable Advertising Leader INVIDI Technologies

Publié par Share dans Experian, Invidi, Television / IPTV

Experian Marketing Services and INVIDI will provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors. The Experian data will increase targeting precision to optimize efficiency and effectiveness of advanced advertising techniques based on more accountable measurement of addressable television. Experian Marketing Services gives marketers the broadest and deepest set of consumer data from 215 million individuals and 110 million households in the United States to enrich the understanding of customers across all online and offline channels and media.

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20 05 2010

Samsung Courts Consumers, Marketers

Publié par Share dans Television / IPTV

To dish out ads at scale in the TV app market Samsung may have to purchase or start an ad network that will stand between advertisers and the devices that carry ads. Samsung execs are coy about company plans, but such a move would position Samsung as a threat not just to Apple but also to cable companies

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01 04 2010

A&E Television Networks Signs With Microsoft’s Admira

Publié par Share dans Microsoft, Television / IPTV

Through the use of aggregated, anonymized cable and satellite set-top box viewership data, Admira will help advertisers and agencies find the right audiences at the right times across participating AETN programs. Admira will enable advertisers and agencies to segment their advertising buys simply and effectively to better maximize campaign objectives.

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17 03 2010

Google and Partners Seek TV Foothold

Publié par Share dans Television / IPTV

Google’s efforts to break into television advertising date back three years. Through a program called Google TV Ads, the company sells advertising on a handful of satellite and small cable television systems, as well as some cable networks. Google says thousands of advertisers have signed up for the program, but analysts say they believe the amount of revenue generated is too small to have a significant impact on Google’s overall business.

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11 03 2010

New Ad Model: Minimum Motivational Frequency

Publié par Share dans Television / IPTV

The availability of massive amounts of anonymous set-top-box viewing data is now enabling TV networks, advertisers and their agencies to begin to separate people from the programs they watch, and start adjusting media and marketing to viewers in ways that were not possible before. The concept of reach and frequency will never be the same.

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22 02 2010

Measure the Web Like TV and Brand Advertising Will Follow

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Best Off, Television / IPTV

Name it. All industry initiatives need a name. Let’s call ours the « Werp » (WRP).

Creative unit. TV uses the 30-second spot. Let’s start by allowing any of three IAB approved units to count: the medium rectangle, the large rectangle, or the half page.

Time and clutter. TV’s use of the 30-second spot solves two problems that have plagued us online. It gives advertisers 100% share of voice, and it (sort of) guarantees an exposure time. Let’s propose that for an ad exposure to count towards a WRP, it must be the sole marketing message in focus for a minimum of five seconds.

Calculating WRP’s. Works exactly the same as GRPs. Reach frequency.

Audience reporting. Eventually, we’d want to have WRPs by day part. But as a modest beginning, and so as to gracefully transition publishers from the 30-day cumulative measure, let’s start with total weekly WRPs at the site level.

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17 02 2010

Addressable TV Ad Trial: Viewers Tune Away 32% Less

Publié par Share dans Television / IPTV

An important trial of a promising addressable TV advertising technology found that viewers in households who receive ads targeted specifically at them were less likely to change channels.

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16 02 2010

TidalTV Raises $16 Million in Series B Funding

Publié par Share dans Television / IPTV

TidalTV, a leading video advertising, optimization and yield management solutions provider, today announced it has raised more than $16 million in recent Series B funding led by Comcast Interactive Capital, as well as New Enterprise Associates (NEA) and Valhalla Partners.  The new funding not only provides TidalTV with the ability to invest additional resources in online video advertising and monetization solutions for advertisers and publishers, but it also validates its proprietary video ad decisioning technology.

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15 02 2010

Starcom Mediavest Group and Comcast Spotlight Announce Addressable Advertising Trial Results

Publié par Share dans Television / IPTV

The household addressability trial improved ad relevance by delivering different ads within the same commercial break on selected cable networks to different household groupings, based on non-personally identifiable demographics and aligned with advertiser segments. The trial used Invidi’s Advatar ™ addressable technology and reached approximately 60,000 households, with SMG serving as the media partner throughout.

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02 02 2010

Hung Up On The Cross

Publié par Share dans Television / IPTV

As burgeoning and graying research companies continue to invest resources in garnering real time, second by second, set top boxed as well as three screen and single source data, shouldn’t our industry support these forays by subscribing, testing and vetting their discoveries. Let’s expand the palette of numerological possibilities away from reliance on static panels with questionable respondent participation into the fertile realm of imagination across multi-platforms, multi-sources, and privacy protected, foundation data and datamines.

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12 01 2010

Xerox Patent Filing Makes Product Placement Addressable

Publié par Share dans Television / IPTV

If such technology eventually took off, it could change the future of product placement, with marketers being able to insert different brands into the programming, depending on viewer data. The filing says the apparatus can store and insert addressable content, based on information about viewers, and can be used via cable or satellite TV.

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12 01 2010

KN Dimestore Provides Real-Time Ad Effectiveness Research For Online Ad Ops

Publié par Share dans Lotame Solutions, TidalTV

Andy Monfried, CEO Lotame said, « Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed. »

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17 12 2009

Most TV Viewers Don’t Know What To Watch

Publié par Share dans Simulmedia

In my mind, what’s certain for the future is that the data will tell the story. As the industry becomes more data-driven, programming that doesn’t either drive large audiences or justify subscription fees — those « tweener » shows that don’t fulfill either function well — will lose. What do you think?

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16 12 2009

Cisco To Launch Ad Exchange

Publié par Share dans Television / IPTV

Cisco were keen to keep this quiet but word reaches us that they are planning to launch (though ‘announce’ without real customers might be a better description) an online digital signage / mobile ad exchange system.

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