Archives pour la catégorie “Télévision”

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02 02 2010

Hung Up On The Cross

Publié par Share dans Télévision

As burgeoning and graying research companies continue to invest resources in garnering real time, second by second, set top boxed as well as three screen and single source data, shouldn’t our industry support these forays by subscribing, testing and vetting their discoveries. Let’s expand the palette of numerological possibilities away from reliance on static panels with questionable respondent participation into the fertile realm of imagination across multi-platforms, multi-sources, and privacy protected, foundation data and datamines.

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12 01 2010

Xerox Patent Filing Makes Product Placement Addressable

Publié par Share dans Télévision

If such technology eventually took off, it could change the future of product placement, with marketers being able to insert different brands into the programming, depending on viewer data. The filing says the apparatus can store and insert addressable content, based on information about viewers, and can be used via cable or satellite TV.

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12 01 2010

KN Dimestore Provides Real-Time Ad Effectiveness Research For Online Ad Ops

Publié par Share dans Lotame Solutions, TidalTV

Andy Monfried, CEO Lotame said, « Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed. »

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17 12 2009

Most TV Viewers Don’t Know What To Watch

Publié par Share dans Simulmedia

In my mind, what’s certain for the future is that the data will tell the story. As the industry becomes more data-driven, programming that doesn’t either drive large audiences or justify subscription fees — those « tweener » shows that don’t fulfill either function well — will lose. What do you think?

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16 12 2009

Cisco To Launch Ad Exchange

Publié par Share dans Télévision

Cisco were keen to keep this quiet but word reaches us that they are planning to launch (though ‘announce’ without real customers might be a better description) an online digital signage / mobile ad exchange system.

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15 12 2009

Visible World CEO interview on targeted ads on IPTV

Publié par Share dans Visible World

A great video that on Comcast NBC deal that look like a 2020 interview on targeted IPTV ads and commercials addressability.

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07 12 2009

Brave New Targeted World?

Publié par Share dans Invidi, Télévision, Visible World

Cable operators and tech companies, including Visible World and Invidi, have led efforts to deploy interactive TV delivery systems for the last decade. National scale has been elusive because of the different and incompatible technologies used by competing cable firms, and the fact that content companies like NBCU and distributors like Comcast haven’t been able to work out terms for jointly deploying ad-targeting systems.

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06 12 2009

Q&A Interview Morgan, CEO SImulmedia

Publié par Share dans Simulmedia

Simulmedia is a relatively new company who is embarking on an innovative way to measure and maximize promos. Using enhanced research techniques with data matching and psychographic profiling, Morgan’s company can help companies better engage their target audiences. In addition, Dave also discusses set top box data, the internet and some recent research findings.

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24 11 2009

Google Tags TiVo For Set-Top Data

Publié par Share dans Télévision

With the additional data, Google will be able to « substantially enhance the measurement and accountability » of ad impressions for inventory sold using the Google TV Ads auction-based system, according to the companies.

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13 11 2009

CNBC’s Original Long-Form Programming To Be Offered On TidalTV Daily US And Global Financial News Also Part Of Line Up

Publié par Share dans Télévision

TidalTV, Inc, www.tidaltv.com, is a new online platform which offers free access to premium video programming focused on the passions and interests of its audience. Included in the TidalTV line up are shows from CBS, NBC News, MSNBC, Sony Pictures Television, National Geographic Channel, HGTV, Food Network, DIY, Discovery Networks, Travel Channel, The Wall Street Journal Digital Network, TV GuideThe Weather Channel, Vogue.TV, Sports Illustrated and much more.

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11 11 2009

UK-Based Packet Vision Targets US IPTV Advertising Market via New Deal with Prime Media

Publié par Share dans Packet Vision

Packet Vision a UK-based company which has developed an IP-based advertising delivery platform that it bills as supporting local ad insertion, and interactive and targeted advertising that can be tailored to match the demographics of individual households and altered in real time to reflect viewers’ reactions–announced Monday that it has signed a deal with US-based advertising service and sales company, Prime Media Productions to offer an integrated advertising solution for the US IPTV market.

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06 11 2009

Google Adds Nielsen’s PRIZM To TV Ads

Publié par Share dans Google, Nielsen, Télévision

In another ironic shift in digital media planning, Google has licensed Nielsen Co.’s PRIZM audience segmentation system for advertisers and agencies using its Google TV Ads platform. The deal is an extension of an earlier one in which Google licensed Nielsen’s audience demographic data to enable advertisers and agencies to retrofit the empirical set-top data generated by Google TV Ads buys

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05 11 2009

Smart Tech Will Boost TV Ad Effectiveness And Yield, Not Undermine It

Publié par Share dans Simulmedia

As I’m sure you know, many television operators and networks are wondering aloud whether they might lose some of their power in this new tech-transformed world. Will « smart » technologies undermine TV’s « magic »? Will data-driven marketing undermine TV ad pricing? Will media owners lose as media buyers become smarter? I believe that the answer to those questions is no. Here are my reasons why:

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30 10 2009

Addressable Advertising: Still in the Pipe-Cleaning Stage

Publié par Share dans Télévision

The set-top-box was not designed for advanced advertising. » He added that it will take some time to get to the point where information can easily pass between cable TV receivers.

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16 10 2009

Advertising.com Founder’s Video Ad Network TidalTV Raises $8.9 Million In Funding

Publié par Share dans Télévision

The video ad network founded by Advertising.com co-founder Scott Ferber, has raised $8.9 million worth of a $16 million round of funding

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06 10 2009

Addressable Ads: GroupM Taps TidalTV

Publié par Share dans Technologie, Télévision

Une  nouvelle techno américaine pour la pub IPTV comportementale

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