Behavioral Advertising / Publicité Comportementale » Television / IPTV http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience) Thu, 29 Jul 2010 22:27:55 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Experian Marketing Services Forms Partnership With Addressable Advertising Leader INVIDI Technologies http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/ http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/#comments Thu, 27 May 2010 06:35:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3943 Experian Marketing Services and INVIDI will provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors. The Experian data will increase targeting precision to optimize efficiency and effectiveness of advanced advertising techniques based on more accountable measurement of addressable television. Experian Marketing Services gives marketers the broadest and deepest set of consumer data from 215 million individuals and 110 million households in the United States to enrich the understanding of customers across all online and offline channels and media.

]]> http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/feed/ 0 Samsung Courts Consumers, Marketers http://www.ciblage-comportemental.net/blog/2010/05/20/samsung-courts-consumers-marketers/ http://www.ciblage-comportemental.net/blog/2010/05/20/samsung-courts-consumers-marketers/#comments Thu, 20 May 2010 16:54:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3876 To dish out ads at scale in the TV app market Samsung may have to purchase or start an ad network that will stand between advertisers and the devices that carry ads. Samsung execs are coy about company plans, but such a move would position Samsung as a threat not just to Apple but also to cable companies

]]> http://www.ciblage-comportemental.net/blog/2010/05/20/samsung-courts-consumers-marketers/feed/ 0 A&E Television Networks Signs With Microsoft’s Admira http://www.ciblage-comportemental.net/blog/2010/04/01/ae-television-networks-signs-with-microsoft%e2%80%99s-admira/ http://www.ciblage-comportemental.net/blog/2010/04/01/ae-television-networks-signs-with-microsoft%e2%80%99s-admira/#comments Wed, 31 Mar 2010 23:47:39 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3475 Through the use of aggregated, anonymized cable and satellite set-top box viewership data, Admira will help advertisers and agencies find the right audiences at the right times across participating AETN programs. Admira will enable advertisers and agencies to segment their advertising buys simply and effectively to better maximize campaign objectives.

]]> http://www.ciblage-comportemental.net/blog/2010/04/01/ae-television-networks-signs-with-microsoft%e2%80%99s-admira/feed/ 0 Google and Partners Seek TV Foothold http://www.ciblage-comportemental.net/blog/2010/03/17/google-and-partners-seek-tv-foothold/ http://www.ciblage-comportemental.net/blog/2010/03/17/google-and-partners-seek-tv-foothold/#comments Wed, 17 Mar 2010 08:00:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3339 Google’s efforts to break into television advertising date back three years. Through a program called Google TV Ads, the company sells advertising on a handful of satellite and small cable television systems, as well as some cable networks. Google says thousands of advertisers have signed up for the program, but analysts say they believe the amount of revenue generated is too small to have a significant impact on Google’s overall business.

]]> http://www.ciblage-comportemental.net/blog/2010/03/17/google-and-partners-seek-tv-foothold/feed/ 0 New Ad Model: Minimum Motivational Frequency http://www.ciblage-comportemental.net/blog/2010/03/11/new-ad-model-minimum-motivational-frequency/ http://www.ciblage-comportemental.net/blog/2010/03/11/new-ad-model-minimum-motivational-frequency/#comments Thu, 11 Mar 2010 15:29:13 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3289 The availability of massive amounts of anonymous set-top-box viewing data is now enabling TV networks, advertisers and their agencies to begin to separate people from the programs they watch, and start adjusting media and marketing to viewers in ways that were not possible before. The concept of reach and frequency will never be the same.

]]> http://www.ciblage-comportemental.net/blog/2010/03/11/new-ad-model-minimum-motivational-frequency/feed/ 0 Measure the Web Like TV and Brand Advertising Will Follow http://www.ciblage-comportemental.net/blog/2010/02/22/measure-the-web-like-tv-and-brand-advertising-will-follow/ http://www.ciblage-comportemental.net/blog/2010/02/22/measure-the-web-like-tv-and-brand-advertising-will-follow/#comments Mon, 22 Feb 2010 20:19:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3096 Name it. All industry initiatives need a name. Let’s call ours the « Werp » (WRP).

Creative unit. TV uses the 30-second spot. Let’s start by allowing any of three IAB approved units to count: the medium rectangle, the large rectangle, or the half page.

Time and clutter. TV’s use of the 30-second spot solves two problems that have plagued us online. It gives advertisers 100% share of voice, and it (sort of) guarantees an exposure time. Let’s propose that for an ad exposure to count towards a WRP, it must be the sole marketing message in focus for a minimum of five seconds.

Calculating WRP’s. Works exactly the same as GRPs. Reach frequency.

Audience reporting. Eventually, we’d want to have WRPs by day part. But as a modest beginning, and so as to gracefully transition publishers from the 30-day cumulative measure, let’s start with total weekly WRPs at the site level.

]]> http://www.ciblage-comportemental.net/blog/2010/02/22/measure-the-web-like-tv-and-brand-advertising-will-follow/feed/ 0 Addressable TV Ad Trial: Viewers Tune Away 32% Less http://www.ciblage-comportemental.net/blog/2010/02/17/addressable-tv-ad-trial-viewers-tune-away-32-less/ http://www.ciblage-comportemental.net/blog/2010/02/17/addressable-tv-ad-trial-viewers-tune-away-32-less/#comments Tue, 16 Feb 2010 23:24:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3067 An important trial of a promising addressable TV advertising technology found that viewers in households who receive ads targeted specifically at them were less likely to change channels.

]]> http://www.ciblage-comportemental.net/blog/2010/02/17/addressable-tv-ad-trial-viewers-tune-away-32-less/feed/ 0 TidalTV Raises $16 Million in Series B Funding http://www.ciblage-comportemental.net/blog/2010/02/16/tidaltv-raises-16-million-in-series-b-funding/ http://www.ciblage-comportemental.net/blog/2010/02/16/tidaltv-raises-16-million-in-series-b-funding/#comments Tue, 16 Feb 2010 09:27:16 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3038 TidalTV, a leading video advertising, optimization and yield management solutions provider, today announced it has raised more than $16 million in recent Series B funding led by Comcast Interactive Capital, as well as New Enterprise Associates (NEA) and Valhalla Partners.  The new funding not only provides TidalTV with the ability to invest additional resources in online video advertising and monetization solutions for advertisers and publishers, but it also validates its proprietary video ad decisioning technology.

]]> http://www.ciblage-comportemental.net/blog/2010/02/16/tidaltv-raises-16-million-in-series-b-funding/feed/ 0 Starcom Mediavest Group and Comcast Spotlight Announce Addressable Advertising Trial Results http://www.ciblage-comportemental.net/blog/2010/02/15/starcom-mediavest-group-and-comcast-spotlight-announce-addressable-advertising-trial-results/ http://www.ciblage-comportemental.net/blog/2010/02/15/starcom-mediavest-group-and-comcast-spotlight-announce-addressable-advertising-trial-results/#comments Mon, 15 Feb 2010 15:46:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3008 The household addressability trial improved ad relevance by delivering different ads within the same commercial break on selected cable networks to different household groupings, based on non-personally identifiable demographics and aligned with advertiser segments. The trial used Invidi’s Advatar ™ addressable technology and reached approximately 60,000 households, with SMG serving as the media partner throughout.

]]> http://www.ciblage-comportemental.net/blog/2010/02/15/starcom-mediavest-group-and-comcast-spotlight-announce-addressable-advertising-trial-results/feed/ 0 Hung Up On The Cross http://www.ciblage-comportemental.net/blog/2010/02/02/hung-up-on-the-cross/ http://www.ciblage-comportemental.net/blog/2010/02/02/hung-up-on-the-cross/#comments Tue, 02 Feb 2010 19:21:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2927 As burgeoning and graying research companies continue to invest resources in garnering real time, second by second, set top boxed as well as three screen and single source data, shouldn’t our industry support these forays by subscribing, testing and vetting their discoveries. Let’s expand the palette of numerological possibilities away from reliance on static panels with questionable respondent participation into the fertile realm of imagination across multi-platforms, multi-sources, and privacy protected, foundation data and datamines.

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