http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/29/tidaltv-finds-targeting-as-important-as-length-for-video-ads/ http://www.ciblage-comportemental.net/blog/2010/11/29/tidaltv-finds-targeting-as-important-as-length-for-video-ads/#comments Mon, 29 Nov 2010 16:46:05 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5808 Adding targeting to a 30-second ad increased its view-completion rate by 19%, compared to a 16% hop for targeted 15-second ads. A targeted 30-second ad had a 170% lift in CTR compared to an untargeted 30-second spot. Fifteen-second targeted ads outperformed 15-second untargeted ads by 133% in CTR.

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/tidaltv-finds-targeting-as-important-as-length-for-video-ads/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/29/microsoft-eyes-leap-back-into-tv-sources/ http://www.ciblage-comportemental.net/blog/2010/11/29/microsoft-eyes-leap-back-into-tv-sources/#comments Mon, 29 Nov 2010 13:23:44 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5789 The software powerhouse has held talks with TV networks to create a new subscription-based TV service on its Xbox gaming console that would rival efforts by Google Inc, Apple Inc and Netflix Inc, sources told Reuters.

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/microsoft-eyes-leap-back-into-tv-sources/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/23/addressable-advertising-direct-mail-for-television-advertising/ http://www.ciblage-comportemental.net/blog/2010/11/23/addressable-advertising-direct-mail-for-television-advertising/#comments Tue, 23 Nov 2010 12:53:25 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5769 Television advertising has been planned, bought, and sold in exactly the same way since commercial television started in 1947. That’s 63 years of no change. But no change is about to change in a big way. Addressable advertising, a technology that has been in development for over a decade, will allow buyers to reach–and pay for–only the target audience they’re looking for.

]]> http://www.ciblage-comportemental.net/blog/2010/11/23/addressable-advertising-direct-mail-for-television-advertising/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/revolution-in-a-box/ http://www.ciblage-comportemental.net/blog/2010/10/25/revolution-in-a-box/#comments Mon, 25 Oct 2010 17:00:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5338 This coming revolution is, of course, an opportunity for advertisers. As viewership shifts to online video, so do the ad budgets — and there’s an opportunity for greater efficiencies too. Used properly, online advertising can precisely target audiences, measure reach and effectiveness, and maximize campaign performance in a way broadcast TV never could. Buyers can target and pay for only the audiences they want to reach and then measure every aspect of the campaign’s delivery and performance, including how consumers in different segments respond to the various ads.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/revolution-in-a-box/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/04/nbc-universal-invests-in-addressable-ad-concern-invidi/ http://www.ciblage-comportemental.net/blog/2010/10/04/nbc-universal-invests-in-addressable-ad-concern-invidi/#comments Mon, 04 Oct 2010 11:57:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5159 NBC Universal has made a strategic investment in Invidi Technologies Corp., a company that has developed software that enables marketers to send different commercials to different households via use of a set-top box.

]]> http://www.ciblage-comportemental.net/blog/2010/10/04/nbc-universal-invests-in-addressable-ad-concern-invidi/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/16/media-agencies-push-for-ad-break-figures/ http://www.ciblage-comportemental.net/blog/2010/09/16/media-agencies-push-for-ad-break-figures/#comments Thu, 16 Sep 2010 15:59:35 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4868 An increase in ad skipping and pressure from advertisers to justify television advertising budgets is leading to renewed demands by media buyers for data about commercial ad breaks. Media buyers want the commercial free-to-air and pay TV networks as well as the TV ratings service OzTAM to introduce a system that allows them to measure audiences in commercial breaks.

]]> http://www.ciblage-comportemental.net/blog/2010/09/16/media-agencies-push-for-ad-break-figures/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/19/simulmedia-to-use-tivo-data-to-drive-effectiveness-of-tv-promotions/ http://www.ciblage-comportemental.net/blog/2010/08/19/simulmedia-to-use-tivo-data-to-drive-effectiveness-of-tv-promotions/#comments Thu, 19 Aug 2010 15:37:44 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4661 Simulmedia will use anonymous viewing data from TiVo’s vast network of subscribers to determine the effectiveness of on-air promotions in driving an audience for a particular show when it ultimately airs. Using the breadth of TiVo data, which is the only source of set-top-box data that covers all signal sources, including digital cable, analog cable, satellite, telecom and over-the-air, all while having a national footprint and visibility into full-timeshifted viewing behavior, Simulmedia will be able to provide their customers with new findings regarding the effectiveness of on-air promotions from a whole new lens.

]]> http://www.ciblage-comportemental.net/blog/2010/08/19/simulmedia-to-use-tivo-data-to-drive-effectiveness-of-tv-promotions/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/12/privacy-baked-in-from-the-beginning/ http://www.ciblage-comportemental.net/blog/2010/08/12/privacy-baked-in-from-the-beginning/#comments Thu, 12 Aug 2010 16:57:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4612 FTC chairman Jon Leibowitz offered up a new way for online companies to think about protecting privacy, right before suggesting that if the industry doesn’t make a lot of progress on this issue, it could face everything from congressional action to a national do-not-track list (not unlike the do-not-call list).

]]> http://www.ciblage-comportemental.net/blog/2010/08/12/privacy-baked-in-from-the-beginning/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/11/googles-next-frontier-directv-partnership/ http://www.ciblage-comportemental.net/blog/2010/08/11/googles-next-frontier-directv-partnership/#comments Wed, 11 Aug 2010 06:40:05 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4604 DirecTV will benefit as Google will brings new advertisers onto the cable space: about a third of Google’s TV advertisers haven’t used the medium before. Google TV ads can be narrowly targeted to reach certain demographics, which should grow advertisers’ return on investment and convince them to spend more.

]]> http://www.ciblage-comportemental.net/blog/2010/08/11/googles-next-frontier-directv-partnership/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/ http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/#comments Thu, 27 May 2010 06:35:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3943 Experian Marketing Services and INVIDI will provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors. The Experian data will increase targeting precision to optimize efficiency and effectiveness of advanced advertising techniques based on more accountable measurement of addressable television. Experian Marketing Services gives marketers the broadest and deepest set of consumer data from 215 million individuals and 110 million households in the United States to enrich the understanding of customers across all online and offline channels and media.

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