Archives pour la catégorie “Simulmedia”

17 12 2009

Most TV Viewers Don’t Know What To Watch

Publié par Share dans Simulmedia

In my mind, what’s certain for the future is that the data will tell the story. As the industry becomes more data-driven, programming that doesn’t either drive large audiences or justify subscription fees — those « tweener » shows that don’t fulfill either function well — will lose. What do you think?

Comments Pas de commentaire »

06 12 2009

Q&A Interview Morgan, CEO SImulmedia

Publié par Share dans Simulmedia

Simulmedia is a relatively new company who is embarking on an innovative way to measure and maximize promos. Using enhanced research techniques with data matching and psychographic profiling, Morgan’s company can help companies better engage their target audiences. In addition, Dave also discusses set top box data, the internet and some recent research findings.

Comments Pas de commentaire »

05 11 2009

Smart Tech Will Boost TV Ad Effectiveness And Yield, Not Undermine It

Publié par Share dans Simulmedia

As I’m sure you know, many television operators and networks are wondering aloud whether they might lose some of their power in this new tech-transformed world. Will « smart » technologies undermine TV’s « magic »? Will data-driven marketing undermine TV ad pricing? Will media owners lose as media buyers become smarter? I believe that the answer to those questions is no. Here are my reasons why:

Comments Pas de commentaire »

29 09 2009

Simulmedia Bringing Online’s Technology-Driven Optimization To Television Says CEO Dave Morgan

Publié par Share dans Simulmedia, Television / IPTV

Interview de Dave Morgan, CEO de Simulmédia, une technologie permettant d’optimiser la performance des pub TV en utilisant des méthodologies comportementales…

Comments Pas de commentaire »

Sponsor Officiel

Rechercher
Catégories
- (x+1) (12)
- .FOX / FAN (2)
- 1024degrès (1)
- 24/7 Real Media (OAS Adserver & Adnetwork) (8)
- 33Across (1)
- 5to1 (2)
- aCerno / Akamaï (5)
- Acxiom (24)
- Ad Exchanges (Places de marché) (62)
- Ad Networks (Régies Publicitaires) (39)
- AdBrite (6)
- Adconion (12)
- Adify (6)
- Adjug (2)
- AdLINK (2)
- AdMeld (14)
- Adometry (1)
- AdRoll (2)
- AdSafe Media (2)
- AdSafe Media (1)
- Adscale (3)
- Adsdaq & Contextweb (5)
- Adservers (23)
- AdTech (2)
- Advertisers (Annonceurs) (40)
- Aegis/Isobar (1)
- Affiliation Platforms (7)
- Aggregate Knowledge (10)
- Alain Sanjaume (6)
- Alcatel Lucent (1)
- Algorythm (2)
- AlmondNet (4)
- AOL (45)
- AOL Advertising (ex Platform-A) (13)
- Apple iAd (1)
- AppNexus (3)
- Apptera (2)
- Audience Analytic Tools (Outils d'Analyse d'Audience) (48)
- Audience Science (ex Revenue Science) (33)
- Baynote (1)
- Behavioral Analytics (Analytique Comportementale) (3)
- Behavioral Surveys (Etudes Comportementales) (48)
- Best Off (86)
- Better Advertising (6)
- Bizo (7)
- Blue Lithium (Yahoo!) (6)
- BlueKai (12)
- Brilig (1)
- BT Buckets (3)
- Buddy Media (1)
- Business Case (Cas Clients) (25)
- Chango (1)
- Choicestream (1)
- Click Forensics (2)
- Collarity (1)
- Collective Media (8)
- comScore (8)
- Conferences (Conférences) (13)
- Contextweb (1)
- Coremetrics (15)
- Critéo (27)
- Data Exchanges (36)
- Data Privacy (Données Personnelles) (247)
- DataXu (8)
- Datran Media (4)
- Deep Packet Inspection (3)
- Demand Side Platform (45)
- Digital Out-Of-Home (1)
- Doubleclick / Google (14)
- Dynamic Ad Creative Technologie (Générateur Automatique de Bannière) (3)
- e-commerce (28)
- Edatis (1)
- Editorial recommendation (Recommandation Editoriale) (10)
- effiliation (1)
- EIAA (1)
- Emailing (36)
- Epic Advertising (3)
- eXelate (19)
- Exhibitions (Salons) (5)
- Experian (3)
- Facebook (41)
- Fetchback (8)
- Financial Results (Résultats financiers) (2)
- FrontPorch (1)
- Funny (Marrant) (2)
- Games Console (Consoles de Jeux) (1)
- Geo-localisation (20)
- Google (97)
- Havas (9)
- Hi-Media (5)
- IAB (14)
- Interclick (1)
- Interesting Article (Article de fond) (163)
- Interview (4)
- Intranet (1)
- Invidi (8)
- Invite Media (3)
- IPTV (5)
- Kantar (1)
- Key Figures (Chiffres Clés) (87)
- Le Figaro (2)
- Linkedin (1)
- Lotame Solutions (9)
- Lucid Media (1)
- Lycos (1)
- Media Agencies (Agences Média) (131)
- Media Buying Platform (8)
- Media6degrees (7)
- MediaFORGE (1)
- MediaMath (11)
- MediaMind (ex Eyeblaster) (1)
- Merger & Acquisition (Fusion/Acquisition) (26)
- Microsoft (38)
- Mobile (Téléphone Portable) (54)
- MSN (3)
- Myspace (7)
- NAI (2)
- NebuAd (16)
- Nielsen (10)
- Nomination (4)
- Nugg.ad (5)
- Off-Line Behavioral (10)
- OMD / Omnicom (3)
- Omniture (27)
- Orange (11)
- Oridian (1)
- Packet Vision (5)
- Peer39 (1)
- Peerset (1)
- Phorm (26)
- Product Recommendation (Recommandation Produit) (6)
- Publicis (1)
- Publishers (Editeurs) (19)
- Pubmatic (10)
- Qantcast (1)
- Quantivo (2)
- Radio (3)
- Rapleaf (3)
- Retargeting / Remessenging (reciblage) (30)
- Rocket Fuel (6)
- ROI (3)
- RTB (Real Time Bidding) (26)
- Rubicon Project (24)
- Search Engine (Moteur de Recherche) (9)
- Search retargeting (3)
- Simulmedia (4)
- Sitebrand (1)
- Smart AdServer (2)
- Social Networks (Réseaux Sociaux) (48)
- Socio-demographics (Socio-Démographique) (2)
- Specific Media (6)
- Specific Media (ex Adviva) (6)
- SPSS (1)
- Taboola (1)
- TargusInfo (3)
- Technology (45)
- Television / IPTV (35)
- Teracent (2)
- TidalTV (1)
- Tradedoubler (1)
- Traffiq (8)
- Tribal Fusion (3)
- Triggit (1)
- Tumri (5)
- Turn Smart (6)
- Twitter (3)
- Uncategorized (142)
- Unica (6)
- ValueClick (7)
- Veoh (1)
- Verification Companies (2)
- Video (15)
- Video Ads (Publicité Vidéo) (20)
- Visible World (2)
- Vizu (1)
- web 2.0 (38)
- Weborama (adserving, BT, Adnetwork) (30)
- Webtrends (3)
- Widgetbox (1)
- WidgetBucks (1)
- widgets (2)
- WPP/GroupM (9)
- wunderloop (66)
- Yahoo! (60)
- Yield Optimizer (1)
- Yieldex (1)
- Yoono (2)
- Zango (1)
- zzz (11)
Archives

© 2007 2010 par Ciblage Comportemental