http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/08/12/privacy-baked-in-from-the-beginning/ http://www.ciblage-comportemental.net/blog/2010/08/12/privacy-baked-in-from-the-beginning/#comments Thu, 12 Aug 2010 16:57:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4612 FTC chairman Jon Leibowitz offered up a new way for online companies to think about protecting privacy, right before suggesting that if the industry doesn’t make a lot of progress on this issue, it could face everything from congressional action to a national do-not-track list (not unlike the do-not-call list).

]]> http://www.ciblage-comportemental.net/blog/2010/08/12/privacy-baked-in-from-the-beginning/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/17/most-tv-viewers-dont-know-what-to-watch/ http://www.ciblage-comportemental.net/blog/2009/12/17/most-tv-viewers-dont-know-what-to-watch/#comments Thu, 17 Dec 2009 08:39:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2658 In my mind, what’s certain for the future is that the data will tell the story. As the industry becomes more data-driven, programming that doesn’t either drive large audiences or justify subscription fees — those « tweener » shows that don’t fulfill either function well — will lose. What do you think?

]]> http://www.ciblage-comportemental.net/blog/2009/12/17/most-tv-viewers-dont-know-what-to-watch/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/06/qa-interview-morgan-ceo-simulmedia/ http://www.ciblage-comportemental.net/blog/2009/12/06/qa-interview-morgan-ceo-simulmedia/#comments Sun, 06 Dec 2009 18:06:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2585 Simulmedia is a relatively new company who is embarking on an innovative way to measure and maximize promos. Using enhanced research techniques with data matching and psychographic profiling, Morgan’s company can help companies better engage their target audiences. In addition, Dave also discusses set top box data, the internet and some recent research findings.

]]> http://www.ciblage-comportemental.net/blog/2009/12/06/qa-interview-morgan-ceo-simulmedia/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/11/05/smart-tech-will-boost-tv-ad-effectiveness-and-yield-not-undermine-it/ http://www.ciblage-comportemental.net/blog/2009/11/05/smart-tech-will-boost-tv-ad-effectiveness-and-yield-not-undermine-it/#comments Thu, 05 Nov 2009 12:00:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2283 As I’m sure you know, many television operators and networks are wondering aloud whether they might lose some of their power in this new tech-transformed world. Will « smart » technologies undermine TV’s « magic »? Will data-driven marketing undermine TV ad pricing? Will media owners lose as media buyers become smarter? I believe that the answer to those questions is no. Here are my reasons why:

]]> http://www.ciblage-comportemental.net/blog/2009/11/05/smart-tech-will-boost-tv-ad-effectiveness-and-yield-not-undermine-it/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/09/29/simulmedia-bringing-online%e2%80%99s-technology-driven-optimization-to-television-says-ceo-dave-morgan/ http://www.ciblage-comportemental.net/blog/2009/09/29/simulmedia-bringing-online%e2%80%99s-technology-driven-optimization-to-television-says-ceo-dave-morgan/#comments Tue, 29 Sep 2009 11:48:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1952 Interview de Dave Morgan, CEO de Simulmédia, une technologie permettant d’optimiser la performance des pub TV en utilisant des méthodologies comportementales…

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