http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/29/tidaltv-finds-targeting-as-important-as-length-for-video-ads/ http://www.ciblage-comportemental.net/blog/2010/11/29/tidaltv-finds-targeting-as-important-as-length-for-video-ads/#comments Mon, 29 Nov 2010 16:46:05 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5808 Adding targeting to a 30-second ad increased its view-completion rate by 19%, compared to a 16% hop for targeted 15-second ads. A targeted 30-second ad had a 170% lift in CTR compared to an untargeted 30-second spot. Fifteen-second targeted ads outperformed 15-second untargeted ads by 133% in CTR.

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/tidaltv-finds-targeting-as-important-as-length-for-video-ads/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/01/12/kn-dimestore-provides-real-time-ad-effectiveness-research-for-online-ad-ops/ http://www.ciblage-comportemental.net/blog/2010/01/12/kn-dimestore-provides-real-time-ad-effectiveness-research-for-online-ad-ops/#comments Tue, 12 Jan 2010 18:21:54 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2759 Andy Monfried, CEO Lotame said, « Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed. »

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