Archives pour la catégorie “Tribal Fusion”

28 10 2010

The Zombie Marketing Invasion

Publié par Share dans Tribal Fusion

Just ask Sears. The company did something very unexpected to celebrate Halloween: it redesigned the home page of its online department store to appeal to a target audience of the undead (OK, technically its an audience of human consumers who happen to appreciate zombie humor).

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21 10 2010

Alternatives to Expandable Ads

Publié par Share dans Ad Exchanges (Places de marché), DSP (Demand Side Platform), Tribal Fusion, Video Networks (Publicité Vidéo)

The company transforms standard banner ads into dynamic flash ads with rich-media functionality. « It is possible to get the same excitement and engagement with consumers from standard units that can scale and don’t frustrate users, » he says. « Our ads can run anywhere including exchanges, through DSPs, ad networks and of course directly on sites – they are also not hamstrung by requirements to drop code in a publisher’s page. »

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14 10 2010

Expanding Ads Grow Up

Publié par Share dans Tribal Fusion, Video Networks (Publicité Vidéo)

By culling years of data and tracking consumer behavior with startling intensity, publishers and rich media companies are now able to develop better, more effective banners that are transforming the expanding ad experience for consumers both through Internet and mobile media. The new crop does more to abide by best practices,  offering a rich advertising experience than these units ever have before.

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21 12 2009

Tribal Fusion Launches Full Engagement Video Ads

Publié par Share dans Tribal Fusion, Video

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of « what works » to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom « brand channels » to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.,  a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers.

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23 09 2009

Tribal Fusion Joins BlueKai’s Premier Partnership Program

Publié par Share dans BlueKai, Tribal Fusion

Les données sont la clé d’une meilleure segmentation des audiences et le nerf de la guerre du profiling …

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16 09 2009

Tribal Fusion Launches Industry’s First Fully Integrated Advertising Platform for iPhone and iPod Touch

Publié par Share dans Mobile (Téléphone Portable), Tribal Fusion

La société Tribal Fusion lance sa techno pour mobile sur la base de celle développée sur Internet…

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