Archives pour la catégorie “Turn Smart”

15 12 2009

In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor

Publié par Share dans DataXu, Demand Side Platform, Media Buying Platform, Turn Smart

“The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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29 10 2009

Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results

Publié par Share dans AdMeld, Pubmatic, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

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08 10 2009

How technology will save media planning

Publié par Share dans MediaMath, Turn Smart

We can already see some companies beginning to offer this type of technology. Companies like Invite Media, Turn, MediaMath, [x+1], AppNexus, and many others are beginning to apply this type of technical innovation to the various ad exchanges already.

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02 03 2008

Turn Smart Market Fully Automates Targeted Behavioral Ads

Publié par Share dans Turn Smart

Jim Barnett, fondateur d’Altavista se lance dans le ciblage comportemental avec une plateforme incorporant un modèle économique au CPA, CPA et CPC …

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