Archives pour la catégorie “Uncategorized”

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08 12 2010

eBureau and BlueKai Partnership Provides New Level of Targeting Precision at Scale for Digital Advertisers

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“Together, eBureau and BlueKai offer a precise, scalable and easy-to-use solution that enables advertisers to target online display ads against their ideal audiences across the Internet,” said Omar Tawakol, CEO of BlueKai. “We’re excited to partner with eBureau, a clear leader in predictive analytics and pleased to be their technology platform to carry out the promise of creating high-value, highly targeted audiences to the marketing community.”

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08 12 2010

Debate over online privacy and behavioural targeting heats up

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Behavioral targeting advertisers can target users by interests via their internet ‘behaviour’ i.e. which sites they visit, what type of content they’ve spend time on etc. Advertisers and publishers claim that BT is beneficial to users by showing them only relevant advertising thereby improving their web experience.

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07 12 2010

Proximic Secures $4.4 Million In Funding To Fuel Continued Growth

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Proximic offers a suite of web services to advertising networks, agencies, DSPs, and publisher networks. These services enable its clients to target ads precisely against page-level context or user interest. Performed in real-time and language independent, Proximic’s solutions give clients a greater advertising impact and better ROI on their media spend.

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03 12 2010

The new targeting technology you need to know about

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Based on implicit and explicit data and behavior collection, marketers can further hone a personalized brand engagement by presenting product options based on a prospect’s personal likes, dislikes, and budgetary constraints, among other variables.

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02 12 2010

Millward Brown Taps OpenAmplify’s Semantic Service

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Millward Brown will add OpenAmplify’s semantic technology to its brand tracking and other studies, to automatically distinguish whether what is being said is negative, positive or neutral, in order to provide a ‘more accurate’ interpretation of response.

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30 11 2010

History Sniffing: How YouPorn Checks What Other Porn Sites You’ve Visited and Ad Networks Test The Quality of Their Data

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“Interclick purchases anonymous audience data from several vendors for the purpose of targeting advertising campaigns. Consequently, it has a number of quality control measures in place to understand the quality and effectiveness of this data. The code observed in the paper was a quality measure being tested,” said Interclick in a statement to me.

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30 11 2010

Advanced A/B Testing Tactics That You Should Know

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Targeting has the potential to bring additional revenue to your business without additional effort. The best part of pre-test segmentation is that if you find a winning variation for a segment, you can permanently target that variation to that particular segment. This means that you end up with multiple different versions of your copy optimized specifically for different types of visitor segments. New visitors see a website optimized for them while return visitors see a website optimized for them. The overall boost in sales and conversion rate through this strategy is much, much higher than doing a simple split test for all your visitors.

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29 11 2010

AdOn Network Offers Behavioral Targeting

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AdOn Network, a leader in providing innovate keyword-targeted advertising solutions for advertisers and publishers, today announced the launch of a behavioral targeting feature for AdOn Network advertising campaigns.

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24 11 2010

7 things you didn’t know display ads could do

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Article Highlights:

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24 11 2010

Behavioral Targeting Classifications Read Between The Lines

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Understanding consumer intent and knowing how to meet consumer needs seem like the perfect combination to determine the type of ad to serve up in any given scenario. It could become the key that unlocks nirvana for companies tapping behavioral targeting.

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23 11 2010

Thou Shall Not Cookie Bomb

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Recent news around audience buying and privacy has me thinking about a digital world without targeting, and competing philosophies on how to optimize campaign performance. I’m often asked by brand advertisers, « If I’m selling XYZ and everyone is potentially a customer, how important is targeted advertising? » This is a deceptively complex question.

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23 11 2010

Rocket Fuel Announces Profitability, 10x Revenue Growth for 2010

Publié par Share dans Rocket Fuel, Uncategorized

Rocket Fuel Inc., the company bringing rocket science to digital advertising, today announced that the company is profitable and has reached a $30 million run rate. Recently closing a $10 million venture funding round led by Nokia Growth Partners, Rocket Fuel is fueling its growth with intelligent solutions built to deliver better results against marketers’ brand goals in real-time.

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22 11 2010

Online targeting: the future of publishing

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By collecting audience data online, it’s possible to create an infrastructure that allows marketers to deliver messages to the same audience across multiple sites, breaking down traditional boundaries. This is creating a shift in focus among advertisers to audience, led by data, rather than being led purely by the big name publishers.

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22 11 2010

Social Monitoring: Finding Out Who’s Naughty or Nice

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‘Tis the season when the naughty become separated from the nice on Santa’s twice-checked list (it’s a classic case of audience segmentation to achieve relevant targeting). While he is busy monitoring children’s behaviors and finalizing the list, local-business owners can learn a lesson or two by copying Santa’s playbook this holiday season.

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17 11 2010

ADmantX Gets Emotional About Semantic Ad Targeting

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Unlike other semantic targeting tools, ADmantX can identify psychological components to help companies establish deep emotional connections with consumers and truly engage each individual, the basis for truly great advertising!

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17 11 2010

Predictive Technology Aids Marketers

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Fifty-six percent of best-in-class marketing organizations are adopting predictive technologies for this reason, as are 36% of other organizations.

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17 11 2010

Are You Aiming for the Right Audience?

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Perhaps the biggest challenge that comes with getting any campaign off the ground is a solid understanding of who the target audience for that campaign is. In my experience, new campaigns often suffer from two distinct targeting miscalculations:

  1. Reaching the right audience with the wrong message
  2. Reaching the wrong audience with the right message

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16 11 2010

OpenAmplify Unveils Content Management Toolkit to Improve Accuracy of Online Advertising and Social CRM

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The Meaning Platform, today announced Ampliverse, a unique solution that significantly enhances online advertising and social CRM, at the Semantic Web Summit in Boston. Any company that creates, analyzes and monetizes digital content can use Ampliverse to manage their own, needs-specific taxonomies to classify web content according to their unique requirements.

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15 11 2010

The Publisher’s Dilemma

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Advertisers have been bitten by the audience bug, and who can blame them? Let’s face it, experience data and audience demographics are a powerful cocktail for direct response marketers and brand marketers alike.   The ability to target users based on current purchase desires, filtered through specific behavioral and demographic segments is very attractive to advertisers.  As new technologies evolve to enable more user insight, the desire to reach specific customer audiences has become the priority for advertisers looking to maximize the effectiveness of their dollars.

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11 11 2010

Why data leakage is hurting our industry

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Not only do we have the long-term viability of our industry’s content publishers to think about, but we also have the Federal Government to think about in the U.S. If we think this data leakage issue will simply go away if we continue to ignore it, we deserve any heavy-handed response we get from the government in order to protect consumers from having their information shared haphazardly.

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10 11 2010

Expandable Rich Media Ads Outperform Non-Expandable Flash Ads

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Expandable ads are those that expand from a display banner when a user takes an action to interact with them, such as rolling their mouse over the ads, to reveal a larger ad space that can contain interactive content including video, coupons, data collection, gaming, polling and more.

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10 11 2010

Do Not Track? Three Possibilities

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Here’s my take on three possible ways Do Not Track might be implemented:

1. Browser-based blocking

2. Opt-out cookies

3. Data collection opt-outs

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10 11 2010

Adometry Branches Into Pub Tag Management

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TagScan, which is being released in limited private beta but will be in full production by the end of the year, offers publishers “unprecedented” visibility and control over third-party ad and web page tags, as well as the ability to develop and execute tag policies regarding data collectors, creative performance and privacy.

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