Archives pour la catégorie “Uncategorized”

« Bulletin précédent
11 08 2010

AddThis transitions to behavioral advertising, ignoring key privacy questions

Publié par Share dans Uncategorized

According to the announcement, anonymous profile information for over 200 million users, including the pages they have visited on AddThis publisher sites, is now available to other ad delivery companies in real time bidding.

Comments Pas de commentaire »

10 08 2010

What Would Happen If Viewers Got A Choice of Ads?

Publié par Share dans Uncategorized

The research also found that attitudes and preferences significantly shift when consumers are educated about behavioral targeting or when they are offered ways to control their exposure to these ads.

Comments Pas de commentaire »

09 08 2010

IAB Ad Network Guidelines: Providing Greater Brand Safety

Publié par Share dans Uncategorized

Advertisers have had growing concerns when it comes to buying inventory through networks and exchanges. They often wonder: « How will my brand be protected? Where will my campaign really run? How do I make sense of the various targeting capabilities and data sources? » In light of these concerns, the IAB has released the “Networks & Exchanges Quality Assurance Guidelines

Comments Pas de commentaire »

09 08 2010

You Got a Friend in Remnant Ad Inventory

Publié par Share dans Uncategorized

Peer 39’s Amiad Solomon and AudienceScience’s Denise Colella and recently taught a professional development class through the IAB and ScribeMedia.org makes a video teaser of the presentation available.

Comments Pas de commentaire »

09 08 2010

Turning Their Survey Data Into Your Survey Data

Publié par Share dans Uncategorized

As content websites fragment audiences into more and more tightly defined demographics, your site’s target is by definition going to look less and less like a « representative sample » of anything. That’s not to say that a survey of U.S. consumers or U.S. internet users (still two different demos) isn’t useful any more.

Comments Pas de commentaire »

06 08 2010

Catching Up With OMMA Behavioral

Publié par Share dans Uncategorized

I thought one of the more compelling parts of the presentation involved both the added value third-party data was bringing to ads, as well as some nice demos of the ways in which real-time data merged with dynamic ad creation.

Comments Pas de commentaire »

06 08 2010

Is This the End of Behavioral Targeting?

Publié par Share dans Uncategorized

That’s right: the world of advanced targeting has come leaps and bounds from behavioral targeting, and continues to evolve as more dollars shift into the digital space. As a result, publishers and networks are trying to identify themselves with some sort of competitive advantage or insight that can allow them to vie for the available dollars.

Comments Pas de commentaire »

05 08 2010

Ad Targeting Doesn’t Suck. But the Ads Do.

Publié par Share dans Uncategorized

We’re living in an era in which consumers are in a position to demand better content from brands, and retargeted ads rarely deliver. As an industry, we burn all of our mental calories trying to figure out which behaviors to target and how, and we give little thought to how it feels to be followed around by the same plain-vanilla ad day in and day out.

Comments Pas de commentaire »

04 08 2010

Search Agencies Gain Momentum in Display Ad Market

Publié par Share dans Uncategorized

Ramsey McGrory, who heads up the Right Media ad exchange, unveiled results of a closely-watched pilot program with several demand-side platforms. He said the pilot, which allowed DSPs to engage in real-time bidding on the Right Media marketplace, had been a success based on improvements in targeting efficiency, cost efficiency, and frequency control. That much was expected.

Comments Pas de commentaire »

04 08 2010

Consumers Cash In On Targeted Ads

Publié par Share dans Uncategorized

Ad-serving metrics are getting pretty darn accurate. And the push for more precisely targeted ads raises the value of information marketers have on consumers

Comments Pas de commentaire »

01 08 2010

Big Money Bet on Display Ad Tech

Publié par Share dans Uncategorized

The banner ad is the Web’s original advertising format, but many have viewed it as a disappointment. Prices for display ads quickly tumbled, and marketers fell in love with targeted search options.

Comments Pas de commentaire »

30 07 2010

The Web’s New Gold Mine: Your Secrets

Publié par Share dans Uncategorized

A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series.

Comments Pas de commentaire »

30 07 2010

Deeper Motives: Getting Beyond Targeting

Publié par Share dans Uncategorized

The recent book « Buyology » by Martin Lindstrom, and the company of the same name started by Lindstrom and partner Gary Singer, CEO, Buyology, Inc., explore the « non-conscious » or non-cognitive drivers of decision-making.

Comments Pas de commentaire »

29 07 2010

Let’s Make A Deal: Ad Company Debuts Online Offer Exchange

Publié par Share dans Uncategorized

Capitalizing on the rise of group buying online, Groupon competitor DealOn Media has launched an Internet-based exchange allowing deal suppliers to bid to get their offers displayed on third-party sites.

Comments Pas de commentaire »

29 07 2010

Let’s Make A Deal: Ad Company Debuts Online Offer Exchange

Publié par Share dans Uncategorized

Through OfferEx, « publishers and deal sites can take deals from the exchange to supplement their own deals in existing markets they serve or even open new markets that they had never served before because they didn’t have a sales staff in those markets, » he said.

Comments Pas de commentaire »

28 07 2010

The New Challenges of Digital Ad Buying and Selling

Publié par Share dans Uncategorized

With more robust behavioral and audience-targeting tools at their disposal, advertisers now had the flexibility to place ads on sites that best reached target audiences at prices that were based on current demand for those impressions and not on a set CPM cost. The result was that advertisers were able to get more « premium » impressions for non-premium prices and publishers were able to sell more of their former remnant impressions using a real-time bidding approach.

Comments Pas de commentaire »

27 07 2010

ContextWeb Introduces ContextWeb Real-Time Classifier (RTC) to Make Online Contextualization More Widely Available and Simplify

Publié par Share dans Uncategorized

ContextWeb Real-Time Classifier (RTC) categorizes web pages in real-time across more than 450 content categories.With this announcement, the company is productizing its industry leading RTC technology for licensees, enabling them also to maximize the impact of content and adhere seamlessly to the IAB’s taxonomy guidelines.

Comments Pas de commentaire »

26 07 2010

Behavioral Economics Helping Marketers Better Understand Consumers

Publié par Share dans Uncategorized

Marketers and their agencies have been trying to decode why consumers buy what they do since the 1920s, when N.W. Ayer suggested people would « walk a mile for a Camel. » But lately they’re turning to behavioral economics, a blend of psychology and economics that has until recently been a mostly academic discipline, and could be described most simply as the study of how consumers make economic decisions.

Comments Pas de commentaire »

23 07 2010

Measuring the Buying Brain

Publié par Share dans Uncategorized

NeuroFocus CEO Dr. A. K. Pradeep, is the author of the forthcoming book, The Buying Brain: Secrets for Selling to the Subconscious Mind, which provides the knowledge and the tools necessary to help marketers understand how to appeal to the subconscious on a very practical level by covering the five major areas of neuromarketing practice: brand, products, packaging, in-store marketing, and advertising.

Comments Pas de commentaire »

22 07 2010

Dapper Insights Study: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Publié par Share dans Uncategorized

Summary

Comments Pas de commentaire »

19 07 2010

Life After Audience-Buying: Individuals-Buying

Publié par Share dans Uncategorized

Mediabrands has made a lot of noise about repositioning its media shops, and trading system Cadreon, around the notion that they are no longer buying media, but are now buying audiences. Hayes’ point is it’s not good enough to buy audiences. You have to buy the right audiences for a brand, and that means systems and processes that aggregate large, “scalable” audiences of individuals.

Comments Pas de commentaire »

19 07 2010

Several Top 100 comScore Publishers Continue To Fuel adap.tv’s Growth

Publié par Share dans Uncategorized

Adap.tv, creators of the industry’s first online video advertising marketplace (atm) and the onesource video ad management (ato) platform, today announced several new partnerships with leading online video publishers that continue to drive the rapid expansion of adap.tv.

Comments Pas de commentaire »

16 07 2010

Making Digital Advertising More Efficient

Publié par Share dans Uncategorized

Campaign data gets pushed through third party intermediaries, ad networks and exchanges, demand side platforms and more.  Reporting, tracking and reconciliation tends to be manual and thus very inefficient.

Comments Pas de commentaire »

« Bulletin précédent

Entrez votre e-mail :

Gestion par FeedBurner

Wunderloop
Sponsor Officiel

© 2007 2010 par Ciblage Comportemental