Archives pour la catégorie “Uncategorized”

« Bulletin précédent
01 02 2010

Bizo Introduces Real-Time Audience Data to Marketers Looking to Reach Business Professionals Online

Publié par Share dans Uncategorized

The world’s largest online B2B audience targeting platform and advertising network, today announced the private beta launch of the BizAudience API – the industry’s only tool for offering targeted Web site and landing page messaging to business professionals in real-time

Comments Pas de commentaire »

12 01 2010

Aprimo Announces Aprimo 8.5

Publié par Share dans Uncategorized

Aprimo Studio permet aux marketeurs d’exploiter le comportement des internautes, le ciblage et les leviers de communication essentiels aux campagnes de marketing …

Comments Pas de commentaire »

12 01 2010

Frédéric Daruty, secrétaire général du SRI et dg d’AOL France

Publié par Share dans Uncategorized

Les technologies de ciblage sont en plein essor. Pour quelles raisons ?

Le ciblage résulte du développement de la performance. Les annonceurs acceptent de plus en plus de déposer des pixels, ce qui permet de développer de retargeting. Le ciblage demande de la rigueur et du professionnalisme.

Comments Pas de commentaire »

11 01 2010

OpenAmplify Injects Semantics Into Keyword Targeting Systems

Publié par Share dans Uncategorized

OpenAmplify, the Semantic Web platform, today launched PinPoint(TM), a new service that significantly improves the effectiveness of online advertising by delivering semantic data into keyword targeting for the very first time. PinPoint can be implemented by ad networks, ad exchanges and online publishers to intelligently identify the most relevant and appropriate keyword for ad targeting on a Web page, based on sentiments, intentions and advice expressed on that page.

Comments Pas de commentaire »

17 12 2009

Proclivity Systems Adds Leading Technologist William Baxter to Executive Team

Publié par Share dans Uncategorized

Proclivity enables online retailers to execute revenue-generating, direct marketing campaigns based on their customer’s individual valuations and forecasted willingness to buy. Proclivity accomplishes this by gathering all of a retailer’s consumer data into its unique Consumer Behavior Bank, scoring each consumer and generating individual valuations by product. Marketers can use this information to easily create and launch highly targeted campaigns through the consumer’s preferred channels, with success metrics in excess of 20% revenue lift and 300% ROI. The Proclivity platform also helps retailers retain existing customers and acquire new ones.

Comments Pas de commentaire »

15 12 2009

TidalTV Emerges as First Online Video Ad Platform to Offer Real-Time Brand Optimization and Reporting

Publié par Share dans Uncategorized

Mathematical ad optimization has traditionally been reserved for direct response marketers. Online video has propelled internet advertising beyond simple-to-measure response metrics. Thanks to the combination of the Dimestore technology with TidalTV’s real time optimization capabilities, brand marketers can finally optimize against key branding metrics in real-time while a campaign is still in flight. Furthermore, branding measurement will be built into campaign reporting just like click-through rates are

Comments Pas de commentaire »

08 12 2009

Better Advertising

Publié par Share dans Uncategorized

Today is a big day for consumer privacy protection in online advertising. A number of companies in the space — Turn, Omnicom Media Group, Cadreon, Vivaki, Havas, GroupM, Netmining and Safecount — have joined forces with Better Advertising (betteradvertising.com) to design the next generation consumer privacy monitoring tool for online advertising.

Comments Pas de commentaire »

03 12 2009

H.I.G. Ventures Announces Significant Investment in Triad Digital Media

Publié par Share dans Uncategorized

Founded in 2004, Triad Digital Media is the market leader in creating, managing and operating online media programs for leading retailer and e-commerce websites. Triad partners with large e-commerce websites to help them monetize their online traffic via targeted advertising placements, content and behavioral targeting.

Comments Pas de commentaire »

03 12 2009

Startup Reedge to help smaller online vendors better target visitors

Publié par Share dans Uncategorized

Behavioral targeting engine Reedge has just launched a beta test of its service. It’s one of a number of engines that promise to help companies better target services and ads to consumers online. When a consumer waivers on buying something for example, an analysis of past users’ behavior may show that free shipping or a discount will make the sale more likely to happen quickly.

Comments Pas de commentaire »

02 12 2009

OwnerIQ Secures Funding to Fuel Continued Growth

Publié par Share dans Uncategorized

OwnerIQ has taken the knowledge of what people own and turned it into one of the most compelling and actionable behavioral targeting solutions available to advertisers today. OwnerIQ combines its unique and proprietary database of ownership information with its MOST™ real-time, cross exchange media buying platform to uniquely enable advertisers to target specific anonymous users with their messaging, on an impression-by-impression basis, across 90% of the web and with proven and dramatically better results than alternative solutions.

Comments Pas de commentaire »

02 12 2009

What Happens When BT Profiles Paint An Unrecognizable Picture?

Publié par Share dans Uncategorized

When a site uses the term ‘privacy policy,’ and if they share information with others about you without your permission, don’t call it a privacy policy. Call it ‘this is the way we use your information.’ Americans think the term privacy policy means protection of privacy. It would be a good will gesture for the industry.

Comments Pas de commentaire »

30 11 2009

Addressable TV: an FAQ

Publié par Share dans Uncategorized

Two types of addressable technologies are available: zone addressability and household. Zone refers to a group of ZIP codes or neighborhoods that can often be bundled demographically, so a marketer can target a predominantly upper-income neighborhood or a predominantly Spanish-speaking area. Household addressability can target TV viewers based on specific data ranging from age to sex to current ownership of consumer goods. Ad Age, Visible World and Cablevision’s poll found over 59% of respondents considered addressable advertising to be at least 50% more effective than a non-targeted campaign.

Comments Pas de commentaire »

27 11 2009

Virgin Media and CView to rifle through your packets

Publié par Share dans Uncategorized

Virgin Media is set to delve into users’ traffic looking for copyright infringement, in the online equivalent of opening your post — and not telling you. It’s the first ISP to try deep packet inspection with the controversial Detica CView technology, which will ascertain levels of illegal music file sharing across the Virgin network.

Comments Pas de commentaire »

20 11 2009

Fetchback: Is one ad enough?

Publié par Share dans Uncategorized

Have you ever wondered how many online ads it might take to engage the consumer through the conversion process? Many marketers have and with good reason: sometimes one ad simply isn’t enough. In some cases consumers need to see an ad or series of ads to truly engage with a product or service.

Comments Pas de commentaire »

19 11 2009

Le Web marketing en 2010

Publié par Share dans Uncategorized

Le ciblage comportemental est une particularité du média Internet. Il consiste à personnaliser un message publicitaire ou une offre en fonction du comportement des internautes.

Comments Pas de commentaire »

19 11 2009

Behavioral Targeting: Creating A Unique Experience For Each Visitor

Publié par Share dans Uncategorized

Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs to implement BT for a website? The answer is usually no.

Comments Pas de commentaire »

« Bulletin précédent

Entrez votre e-mail :

Gestion par FeedBurner

Wunderloop
Sponsor Officiel

© 2007 2008 par Ciblage Comportemental