http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/12/08/ebureau-and-bluekai-partnership-provides-new-level-of-targeting-precision-at-scale-for-digital-advertisers/ http://www.ciblage-comportemental.net/blog/2010/12/08/ebureau-and-bluekai-partnership-provides-new-level-of-targeting-precision-at-scale-for-digital-advertisers/#comments Wed, 08 Dec 2010 21:17:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5918 “Together, eBureau and BlueKai offer a precise, scalable and easy-to-use solution that enables advertisers to target online display ads against their ideal audiences across the Internet,” said Omar Tawakol, CEO of BlueKai. “We’re excited to partner with eBureau, a clear leader in predictive analytics and pleased to be their technology platform to carry out the promise of creating high-value, highly targeted audiences to the marketing community.”

]]> http://www.ciblage-comportemental.net/blog/2010/12/08/ebureau-and-bluekai-partnership-provides-new-level-of-targeting-precision-at-scale-for-digital-advertisers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/08/debate-over-online-privacy-and-behavioural-targeting-heats-up/ http://www.ciblage-comportemental.net/blog/2010/12/08/debate-over-online-privacy-and-behavioural-targeting-heats-up/#comments Wed, 08 Dec 2010 19:28:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5907 Behavioral targeting advertisers can target users by interests via their internet ‘behaviour’ i.e. which sites they visit, what type of content they’ve spend time on etc. Advertisers and publishers claim that BT is beneficial to users by showing them only relevant advertising thereby improving their web experience.

]]> http://www.ciblage-comportemental.net/blog/2010/12/08/debate-over-online-privacy-and-behavioural-targeting-heats-up/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/07/proximic-secures-4-4-million-in-funding-to-fuel-continued-growth/ http://www.ciblage-comportemental.net/blog/2010/12/07/proximic-secures-4-4-million-in-funding-to-fuel-continued-growth/#comments Tue, 07 Dec 2010 19:41:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5912 Proximic offers a suite of web services to advertising networks, agencies, DSPs, and publisher networks. These services enable its clients to target ads precisely against page-level context or user interest. Performed in real-time and language independent, Proximic’s solutions give clients a greater advertising impact and better ROI on their media spend.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/proximic-secures-4-4-million-in-funding-to-fuel-continued-growth/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/03/the-new-targeting-technology-you-need-to-know-about/ http://www.ciblage-comportemental.net/blog/2010/12/03/the-new-targeting-technology-you-need-to-know-about/#comments Fri, 03 Dec 2010 05:39:35 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5862 Based on implicit and explicit data and behavior collection, marketers can further hone a personalized brand engagement by presenting product options based on a prospect’s personal likes, dislikes, and budgetary constraints, among other variables.

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/the-new-targeting-technology-you-need-to-know-about/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/12/02/millward-brown-taps-openamplify%e2%80%99s-semantic-service/ http://www.ciblage-comportemental.net/blog/2010/12/02/millward-brown-taps-openamplify%e2%80%99s-semantic-service/#comments Thu, 02 Dec 2010 05:48:58 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5870 Millward Brown will add OpenAmplify’s semantic technology to its brand tracking and other studies, to automatically distinguish whether what is being said is negative, positive or neutral, in order to provide a ‘more accurate’ interpretation of response.

]]> http://www.ciblage-comportemental.net/blog/2010/12/02/millward-brown-taps-openamplify%e2%80%99s-semantic-service/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/30/history-sniffing-how-youporn-checks-what-other-porn-sites-you%e2%80%99ve-visited-and-ad-networks-test-the-quality-of-their-data/ http://www.ciblage-comportemental.net/blog/2010/11/30/history-sniffing-how-youporn-checks-what-other-porn-sites-you%e2%80%99ve-visited-and-ad-networks-test-the-quality-of-their-data/#comments Tue, 30 Nov 2010 17:29:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5826 “Interclick purchases anonymous audience data from several vendors for the purpose of targeting advertising campaigns. Consequently, it has a number of quality control measures in place to understand the quality and effectiveness of this data. The code observed in the paper was a quality measure being tested,” said Interclick in a statement to me.

]]> http://www.ciblage-comportemental.net/blog/2010/11/30/history-sniffing-how-youporn-checks-what-other-porn-sites-you%e2%80%99ve-visited-and-ad-networks-test-the-quality-of-their-data/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/30/advanced-ab-testing-tactics-that-you-should-know/ http://www.ciblage-comportemental.net/blog/2010/11/30/advanced-ab-testing-tactics-that-you-should-know/#comments Tue, 30 Nov 2010 17:09:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5817 Targeting has the potential to bring additional revenue to your business without additional effort. The best part of pre-test segmentation is that if you find a winning variation for a segment, you can permanently target that variation to that particular segment. This means that you end up with multiple different versions of your copy optimized specifically for different types of visitor segments. New visitors see a website optimized for them while return visitors see a website optimized for them. The overall boost in sales and conversion rate through this strategy is much, much higher than doing a simple split test for all your visitors.

]]> http://www.ciblage-comportemental.net/blog/2010/11/30/advanced-ab-testing-tactics-that-you-should-know/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/29/adon-network-offers-behavioral-targeting/ http://www.ciblage-comportemental.net/blog/2010/11/29/adon-network-offers-behavioral-targeting/#comments Mon, 29 Nov 2010 16:53:33 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5811 AdOn Network, a leader in providing innovate keyword-targeted advertising solutions for advertisers and publishers, today announced the launch of a behavioral targeting feature for AdOn Network advertising campaigns.

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/adon-network-offers-behavioral-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/24/7-things-you-didnt-know-display-ads-could-do/ http://www.ciblage-comportemental.net/blog/2010/11/24/7-things-you-didnt-know-display-ads-could-do/#comments Wed, 24 Nov 2010 14:24:23 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5801 Article Highlights:

• Using data to understand the impact of your messaging and using that information to drive your creative is the wave of the future
• There are many third-party data providers emerging that can help advertisers strengthen their audience targeting and management
• Optimization capabilities include leveraging behavioral, geo, third-party, demo data, and more to influence creative, messaging, and targeting decisions

]]> http://www.ciblage-comportemental.net/blog/2010/11/24/7-things-you-didnt-know-display-ads-could-do/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/24/behavioral-targeting-classifications-read-between-the-lines/ http://www.ciblage-comportemental.net/blog/2010/11/24/behavioral-targeting-classifications-read-between-the-lines/#comments Wed, 24 Nov 2010 09:01:39 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5751 Understanding consumer intent and knowing how to meet consumer needs seem like the perfect combination to determine the type of ad to serve up in any given scenario. It could become the key that unlocks nirvana for companies tapping behavioral targeting.

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