Archives pour la catégorie “Uncategorized”

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10 11 2010

Behavioral Targeting Taps Social Signals

Publié par Share dans Uncategorized

Weitzman says the new frontier for behavior points to real-time targeting. For highly transactional-driven advertisers, such as retailers and the brands that depend on retail to drive their own sales, general-interest audience categories aren’t efficient enough. Outdoor enthusiasts may want to buy a waterproof parka and hiking boots, but when? If they bought those items yesterday, targeting them with ads today is too late. If they aren’t looking for those items, the advertiser wastes time and money.

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10 11 2010

5to1 Inc. Announces Reverse Merger and $6.5 Million Private Offering

Publié par Share dans Uncategorized

5to1 has formed an alliance of major media publishers, managing and selling unsold inventory on a publisher-only controlled advertising platform.The company was founded by former Fox Interactive Media executives, James Heckman (CEO) and Ross Levinsohn (Chairman) who were able to gather many of the top digital pioneers.

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10 11 2010

WPP acquires I-Behavior, a leading consumer and business transaction data firm

Publié par Share dans Uncategorized

I-Behavior is a privately-held database marketing business which provides direct marketing services to multi-channel merchants – retailers, financial services firms, catalogue sellers, consumer magazines, business-to-business companies – based on consumer purchase transaction data.

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05 11 2010

Chahal Turns Behavioral Targeting Social With RadiumOne

Publié par Share dans Uncategorized

With the reassembled “dream team” that created Blue Lithium, he has launched RadiumOne, an ad network that promises to revolutionize the space by overlaying social and intent data into targeting algorithms.

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04 11 2010

eBureau Reaching Across Digital Channels With Audience Targeting Solution Says SVP Longinotti

Publié par Share dans Uncategorized

We’ve focused on three main solution areas: Lead Quality Scoring, Contact Center Optimization and Risk Management. All of our product offerings are based on eBureau’s core technology – a robust, proprietary data mining platform that aggregates massive amounts of offline consumer data licensed from dozens of sources. We’re excited about our newest solution – Audience Targeting – that is built using this same technology, and rounds out our predictive analytics solutions for upper funnel and brand-focused advertising.

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03 11 2010

Embracing the Anonymous Customer

Publié par Share dans Uncategorized

Lower barriers to entry can:

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02 11 2010

Audience Targeting Technology Pioneer VisualDNA Announces Plans to Empower U.S. Online Publishers and Advertisers

Publié par Share dans Uncategorized

« Most publishers are under assault right now. For years advertising networks have been siphoning away their audiences. VisualDNA returns the power to publishers by providing unprecedented access to their audience »

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01 11 2010

B-to-b marketers warm up leads through digital automation

Publié par Share dans Uncategorized

“Today it’s not just about having the data, but understanding that data goes bad quickly,” says Jim Fowler, CEO and founder of Jigsaw, a lead generation company owned by Salesforce.com. “For b-to-b marketers, the raw data is becoming more commoditized. B-to-b marketers used to spend a lot of money to rent a list, but today’s reality is that everyone has data now. The competitive advantage moving forward is being able to understand data and quickly react to it.”

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29 10 2010

Hey, Come Back Here! Can’t We Be Friends?

Publié par Share dans Uncategorized

ReTargeter brings to the table the reach of an umbrella network that works across all of the major ad exhanges, from Doubleclick to Right Media, Rubicon, Fox and AdECN. The campaigns can extend the usual reach of a retargeting campaign by going outside of users directly cookied at a client’s site. « But we’re very focused on the value of segmenting a brand’s audience further and driving this audience through conversion funnels, » he says.

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27 10 2010

Is Targeting More About Audience or Content?

Publié par Share dans Uncategorized

One of the most seminal shifts in digital advertising over the past 24 months is the migration of media from content to audience. Much to the chagrin of major, branded content sites, the rise of audience targeting promotes two fundamental marketing tenets.

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27 10 2010

Social: The Next Frontier of Behavioral Targeting?

Publié par Share dans Uncategorized

Imagine any other data set giving you so much rich detail to help tailor your ads and offer. The challenge is to find the appropriate opportunity for behavioral targeting, without seeming to be too invasive or acting like a virtual stalker.

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26 10 2010

ZEDO, Inc. Signs Reseller Agreement With Mpire to Empower Publishers With Greater Data and Visibility Around Live Ad Campaigns

Publié par Share dans Uncategorized

Mpire’s AdXpose Is the first Verification Solution to Be Embedded Within a Publisher Ad Server; Arms Publishers With Campaign Data to Mitigate Post-Campaign ‘Make-Goods’

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25 10 2010

Simpli.fi Launches Keyword-Level Bidding Platform for Display Advertising

Publié par Share dans Uncategorized

Simpli.fi offers an innovative real-time bidding platform for Advertisers & Agencies that are looking to get more out of their search and display advertising campaigns through better targeting, reporting and analytics.

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25 10 2010

Marketing to Latinos: The Challenges of Naturalization

Publié par Share dans Uncategorized

Focusing on Hispanics’ differences alone is as useless as focusing solely on their similarities. As with every human being, when targeting Latinos you should consider them as a whole. Both deep insights and consumer truths help uncover those triggers to create relevant and effective messages.

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24 10 2010

Audience: New King of the Hill?

Publié par Share dans Uncategorized

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22 10 2010

Online Advertising Must Change, Says Former Yahoo Exec

Publié par Share dans Uncategorized

Behavioral targeting and predictive analytics was « pure profit » for Yahoo. By tracking factors like a user’s sites visited, their searches and location, sites like Yahoo can « guess intent based on behavior » and display an ad that the user is more likely to click.


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21 10 2010

7 tips for better use of cookies

Publié par Share dans Uncategorized

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21 10 2010

New digital ad startup from industry veteran

Publié par Share dans Uncategorized

The new venture will use social networking and recommendation engine database concepts – the same stuff that predicts who you might know on Facebook and what movies might appeal to you on Netflix – to make digital ads more relevant to the users they’re served up to. “We will have the technological ability to target not just the individual, but under the right circumstances, their spouse, someone else in their household or someone they work with,” Gross told the Business Times.

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20 10 2010

Setting Realistic Targeting Parameters

Publié par Share dans Uncategorized

In summary, « everybody » isn’t a target audience for any campaign. The vast majority of consumers will only buy if the benefits of the offer are clear and meet a personal need. This means identifying what those needs are and positioning ads and media buys so that benefits can be quickly and effectively communicated. There is also an optimal time and place for every offer. Identify when those times occur and you can edge ever closer to the premium intersection of matching a meaningful message with consumer need, at the best possible time.

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13 10 2010

How Behavior Marketing Makes Advertisers Less and More Creative

Publié par Share dans Uncategorized

Creativity and experimentation take a back seat to the machinations of aggregating audiences and driving relevance to smaller and smaller slivers of our audience. The machines gave us this crippling capability, and they can save us as well.

By automating more of the planning and management functions, our tools should give our creative side more room on our daily calendar.

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13 10 2010

A roadmap to a better media buy

Publié par Share dans Uncategorized

Targeted reach is where buyers make the biggest mistake on the web, as it’s far too easy to include multiple sources that merely duplicate reach. Having five or 10 partners overlapping in targeted reach makes the buy inefficient. You should work with only one exchange-based network partner.

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12 10 2010

Is Monetization Ruining Content?

Publié par Share dans Uncategorized

Counterpoint: the sheer size of the Internet will always dilute quality of content, so we should focus our efforts more on finding our target audience instead of creating it. The amount of company and consumer-generated data has exploded over the last year, and ways to effectively reach and verify a target audience with less waste will appease marketer concerns. Understood. I’m still coming to grips with the fact that BlueKai might know more about me than I do myself.

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10 10 2010

Lead Buyers Beware; Behavioral Targeting Bluffs

Publié par Share dans Uncategorized

Lead Buyers should not be fooled by the outrageous claims made by Lead Sellers and their revolutionary behavioral targeting algorithms. Lead Sellers must realize that there is an incredible amount of information to be gleaned from other sectors of the internet (e-commerce, for example). If they can figure out how to leverage that, their success will skyrocket.

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