Archives pour la catégorie “Verification Companies”

09 12 2011

Mpire Survey Finds Ad Verification Good for Industry

Publié par Share dans Verification Companies

While more than 70% of respondents paid for ad verification services this year, that percentage will drop to 56% as more publishers and networks integrate ad verification technology. About half of the respondents said that they would spend 2% or more of the their overall media budgets on verification and optimization in 2011, an 140% increase from this year.

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22 11 2010

Mpire Hooks Up With ADTECH for Verification Reselling

Publié par Share dans AdTech, Mpire

“With ad verification becoming a requirement on a majority of campaigns, it makes tremendous sense to offer these solutions at the ad-server level, and embedding AdXpose within the ADTECH platform is a major step towards executing that strategy,“ said Mpire president and CRO Kirby Winfield.

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20 11 2010

Do Brands Really Know Where Ads Appear?

Publié par Share dans Turn, Verification Companies

Turn will release research Monday that reveals insight into emerging ideas around optimizing online campaigns. As the industry matures, ad executives have begun to use numerous philosophies to target campaigns for best performance. The company implemented an internal rating system to review domains and site sections of Web sites that fall into four-tier standards for quality, user-generated, and moderated or un-moderated created and other content created by the Internet Advertising Bureau.

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10 11 2010

Adconion Selects Mpire’s AdXpose for Verification and Optimization

Publié par Share dans Adconion, Mpire

Adconion has selected Mpire’s AdXpose™ verification and optimization analytics solution for use in its US operations.  Adconion will implement the AdXpose SaaS platform across its global ad network, which reaches over 350 million unique internet users and serves 10 billion monthly ad impressions, to ensure that its ads are delivered safely, as well as analyze publisher placements and more efficiently value media.

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03 11 2010

AdSafe & AdMeld First to Integrate Pre-Bid Brand Safety Data Into Real Time Bidding (RTB)

Publié par Share dans AdMeld, AdSafe Media

AdSafe Media, the rating standard of online media, and AdMeld, the company that helps premium publishers maximize their ad revenues, today announced a partnership that integrates AdSafe’s publisher content rating data into the billions of RTB auctions AdMeld processes for premium publishers each month. AdMeld will leverage data from AdSafe’s Content Rating Platform to provide buyers with real time information regarding the brand safety of their ad placements.

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28 10 2010

Validating Data and Monitoring Compliance– DoubleVerify Trust Index

Publié par Share dans DMP, Data Exchanges, Verification Companies

On our part, we offer a program called the Quality Data Guarantee, which outlines measures for verifying all incoming data, and guarantees our partners and customers that we are conducting a thorough review of the quality of that data on their behalf. This program goes a long way toward gaining the necessary confidence in the data you use, and are vital to protecting the integrity of your marketing practices and the efficacy of your initiatives.

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23 09 2010

DoubleVerify Determines Which Ad Tech Firms You Can Trust

Publié par Share dans DoubleVerify

According to DoubleVerify, the top performers (in alphabetical order) were AOL’s Advertising.com, AudienceScience, Burst Media, FOX Audience Network, interclick, Microsoft Media Network, Tribal Fusion and ValueClick Media.

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22 09 2010

Verification Goes to Supply Side With AdSafe’s Network Monitor

Publié par Share dans AdSafe Media, Verification Companies

Our Network Monitor is a product purely for the supply siders so we were able to develop features that specifically met their needs. Most network and publishers we asked had two main concerns:

  1. Make it easier to identify high risk inventory; and
  2. Give me the tools to act on that information and segment off problematic pages.

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01 09 2010

ContextWeb and Mpire Partner to Deliver Real Time Classification Technology to Mpire’s AdXpose Ad Verification Solution

Publié par Share dans Contextweb (Adsdaq), Verification Companies

Mpire has integrated ContextWeb’s Real-Time Classifier (RTC) technology into its AdXpose™ solution, which will enhance AdXpose’s ability to dynamically analyze and classify the content of a designated Web page in real-time.  The technology will also help AdXpose assign the relevant IAB content categories to those pages, augmenting its campaign verification and brand protection offerings and reporting capabilities.

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17 08 2010

TRUSTe Gives Mpire’s AdXpose Its Seal of Approval For Outstanding Data Privacy Practices

Publié par Share dans Verification Companies

« Ad verification is a valuable tool for marketers and agencies, with the potential to catalyze brands’ utilization of more scalable display advertising solutions and accelerate the shift of offline advertising budgets to the online ecosystem. AdXpose is taking an important step in seeking third-party certification, which we expect will accelerate adoption of this important market innovation, »

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11 08 2010

Report: Nearly 17% Of Exchange Ads ‘High Risk’

Publié par Share dans Verification Companies

A full 16.9% of inventory served by ad exchanges was high risk for advertising, while 6.3% of inventory served via ad networks was high risk, and 3.8% directly via publishers was considered high-risk.

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03 08 2010

Digital Element’s IP Intelligence Technology Adds Geographic Metrics to Adometry’s Ad Verification and Effectiveness Software

Publié par Share dans Adometry, Geo-localisation

Digital Element, the leader in IP Intelligence and geolocation solutions, today announced that Adometry, a leader in ad verification for online display ads, has selected its NetAcuity® software to help customers substantiate that the terms of their ad buys are met and to increase ad effectiveness by showing performance by geography.

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27 07 2010

AdMeld Takes A Byte Out Of Crime: Will Monitor, Thwart Malware Attacks

Publié par Share dans AdMeld, Verification Companies

In an effort to stay one step ahead of a sophisticated network of cyber criminals who have begun using online advertising as a means of distributing malware, or malicious software code, an increasingly vulnerable online display advertising industry is adopting new procedures, protocols and systems for monitoring, detecting and thwarting attacks by so-called malvertisers before they can do much damage.

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16 07 2010

Ad Nets Not Doing Enough To Stop Fake Ad Sales And Malware

Publié par Share dans DSP (Demand Side Platform), Verification Companies

« There are a lot of Trojans being introduced through the ads running on these networks that may come from exchanges or direct buys, but really they come from fake companies, » Caruso says. « These fake agencies are buying ads and launching malware. We’ve been looking for behavior and not just signatures. The industry has seen more than 25 million variants of malware. »

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08 07 2010

Trends in online display (or why I invested in AdSafe Media)

Publié par Share dans AdSafe Media

Let’ rehash: we have moved from classic, publisher centric media planning to a complex world of fragmented audience targeting, ever-evolving and fluid publishing environments, and the advent of real-time media buying.

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01 07 2010

Adometry Announces Network Integrity Program

Publié par Share dans Adometry

Adometry, a leader in ad verification for online display ads, announced the availability of the Network Integrity program, which includes inventory-vetting tools that can be used by networks and exchanges to help achieve compliance with the recently released IAB Network and Exchange Quality Guidelines.

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30 06 2010

Click Forensics Secures VC Funding, Builds Out Display Business

Publié par Share dans Click Forensics

Click Forensics has secured $6 million in Series « C » venture capital funding led by Austin Ventures with support from Sierra Ventures and Shasta Ventures. The company, which plans to announce the funding on Wednesday, plans to build out new audience verification products for the display advertising market to complement similar offerings available to search advertisers.

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14 06 2010

Display Advertising 2.0: Brand Safety is Just the Tip of the Iceberg

Publié par Share dans Click Forensics, Uncategorized

Because this new automated display advertising world is essentially a « black box, » brands have no easy way to verify that the audiences and impressions they’re paying for are indeed being delivered. But ad providers and publishers need not fear that the excitement around this new wave of display advertising investments will slow because of it. There are a number of companies stepping up to the plate to help with new kinds of ad verification technology.

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23 03 2010

RTB Platforms: Lessons From Wall Street?

Publié par Share dans RTB (Real Time Bidding), Verification Companies

The mainstream adoption of Real-Time-Bidding platforms will be an evolutionary milestone for the advertising business — but as an industry, we are still adapting to the industry’s recent advances in data and technology. Undeniably, the benefits afforded by RTB platforms can and will shake up the industry. But given that many of these platforms are just taking shape now, we have the opportunity to affect how these platforms will evolve in-market.

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