Archives pour la catégorie “Click Forensics”

30 06 2010

Click Forensics Secures VC Funding, Builds Out Display Business

Publié par Share dans Click Forensics

Click Forensics has secured $6 million in Series « C » venture capital funding led by Austin Ventures with support from Sierra Ventures and Shasta Ventures. The company, which plans to announce the funding on Wednesday, plans to build out new audience verification products for the display advertising market to complement similar offerings available to search advertisers.

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14 06 2010

Display Advertising 2.0: Brand Safety is Just the Tip of the Iceberg

Publié par Share dans Click Forensics, Uncategorized

Because this new automated display advertising world is essentially a « black box, » brands have no easy way to verify that the audiences and impressions they’re paying for are indeed being delivered. But ad providers and publishers need not fear that the excitement around this new wave of display advertising investments will slow because of it. There are a number of companies stepping up to the plate to help with new kinds of ad verification technology.

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