Archives pour la catégorie “Video Networks (Publicité Vidéo)”

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03 12 2010

Socially Targeted Video Ads In Real-Time?

Publié par Share dans Video Networks (Publicité Vidéo)

Tom Phillips, CEO of Media6Degrees, sees it as the next step for addressable TV — the ability to identify the audience by browser, similar to the way audience targeting gets done with display ads online. It gives brands a one-on-one relationship with consumers.

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22 11 2010

YouTube Readies New Ad Units That Users Can Skip

Publié par Share dans Google, Video Networks (Publicité Vidéo)

YouTube is expected to pull the wraps off several new ad units designed to give users the choice of which ad they watch — even if that choice is to watch none at all. The ads, which YouTube calls TrueView, give viewers a choice of three different ads to watch. Users can also skip the ad altogether and the advertiser isn’t charged.

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10 11 2010

Interpublic Makes World Wide Web A Local Buy, Will Serve ‘Micro Targeted’ In-Banner Video Ads

Publié par Share dans Geo-localisation, Video Networks (Publicité Vidéo)

Since its inception, the Geomentum team has said it planned to move from traditional local media to digital, and the deal with Mixpo is the first in what it plans to be an ongoing series of technological developments that unlock the power of local targeting, local audiences, and local sales and branding opportunities for marketers.

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08 11 2010

Why Hulu is the OPEC of Online Video

Publié par Share dans Hulu

The great promise of the Internet for advertisers was that they were finally going to be able to deliver targeted advertisements to users because they could finally know who you were.  This has become a reality with banner ads, search ads, contextual ads and Facebook ads.  But not Hulu ads. Why?  They know who we are, don’t they?  Yes, they do.  But they generally don’t even allow advertisers to purchase ads for a single show let alone ads targeting YOU by reading your cookies on your computer.  So we have ads that are even less targeted than those on television.

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03 11 2010

Video Is Video — Right?

Publié par Share dans Video Networks (Publicité Vidéo)

What these same digital agency folks are beginning to realize, is that a target audience can be bought from a digital video network. While brands will still partner with ESPN.com, People.com, and other individual publisher sites, they’re also highly aware that their target audiences are consuming video across the Internet

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29 10 2010

Mobile, Video Muscle Onto Ad Exchanges

Publié par Share dans Ad Exchanges (Places de marché), Mobile (Téléphone Portable), Video Networks (Publicité Vidéo)

A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

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28 10 2010

Adnetik Partners with Adap.tv to Launch Real-Time Video Offering for Advertisers

Publié par Share dans Adapt.tv, Adnetik

Adnetik announced today a partnership with adap.tv, creators of the industry’s first online video marketplace and integrated onesource monetization platform, to extend the Audience Investment Management (AIM) system to online video advertising.

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25 10 2010

Adap.tv snags $4.5M to deliver video ads online

Publié par Share dans Adapt.tv

The provider of online video advertising, has raised $4.5 million in a third round of funding.

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25 10 2010

Mobile and Video Muscle Onto Ad Exchanges

Publié par Share dans Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Mobile (Téléphone Portable), Video Networks (Publicité Vidéo)

A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

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22 10 2010

Video Gets Specific: Vanderhook On Buying BBE

Publié par Share dans Video Networks (Publicité Vidéo)

Even then the conventional wisdom stated there would be a great and necessary consolidation of these many vertical, horizontal, platform-specific nets and the many targeting and data technologies mushrooming up around them.

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21 10 2010

Alternatives to Expandable Ads

Publié par Share dans Ad Exchanges (Places de marché), DSP (Demand Side Platform), Tribal Fusion, Video Networks (Publicité Vidéo)

The company transforms standard banner ads into dynamic flash ads with rich-media functionality. « It is possible to get the same excitement and engagement with consumers from standard units that can scale and don’t frustrate users, » he says. « Our ads can run anywhere including exchanges, through DSPs, ad networks and of course directly on sites – they are also not hamstrung by requirements to drop code in a publisher’s page. »

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15 10 2010

What Do You Want to Watch Next?

Publié par Share dans Recommendation video, Video Networks (Publicité Vidéo)

If you just build an algorithm around the meaning of a page, then you don’t capture whether a user wants a longer or shorter video, whether they will care about its quality, etc. You need to know how people watch video, not just consume text and images.

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14 10 2010

YuMe Launches ACE™ for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video Advertising Campaigns

Publié par Share dans Video Networks (Publicité Vidéo)

YuMe’s network of more than 600 premium publishers, such as Microsoft, Viacom, NBC, and Fox News; or from any other video ad network or exchange. These private networks can leverage data and insights from YuMe as well as in-house or third party providers, such as comScore, Quantcast, BlueKai, Datran and eXelate, for accurate audience targeting capabilities.

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14 10 2010

Expanding Ads Grow Up

Publié par Share dans Tribal Fusion, Video Networks (Publicité Vidéo)

By culling years of data and tracking consumer behavior with startling intensity, publishers and rich media companies are now able to develop better, more effective banners that are transforming the expanding ad experience for consumers both through Internet and mobile media. The new crop does more to abide by best practices,  offering a rich advertising experience than these units ever have before.

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13 10 2010

Kantar Video Charter Partners for Upcoming Launch of Videolytics(TM) Platform

Publié par Share dans Video Networks (Publicité Vidéo)

All partners integrate with Kantar’s Videolytics(TM) platform, allowing advertisers, agencies, and content owners — many of whom are already working with these partners — the ability to utilize Kantar Video’s robust analytics, tracking, and optimization. The range of partnerships illustrates the importance and ease of adoption of the Videolytics(TM) platform by advertisers and media companies.

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12 10 2010

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

Publié par Share dans Taboola, Video Networks (Publicité Vidéo)

Taboola pitted its “secret sauce” algorithms for choosing the best possible videos for viewers versus a standard “other popular in this category” variety. The data might be hard to believe. Taboola is reporting that there was a 250% uplift in click through rate.

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11 10 2010

Google Media Solutions Series: Part 2, YouTube – Bring Creative Solutions to Your Clients

Publié par Share dans Google, Video Networks (Publicité Vidéo)

You can target specific audiences based on interest, demographic or specific video content.

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07 10 2010

AdBrite CEO: Bidded Marketplace Will Drive Best Yield for Video Publishers

Publié par Share dans AdBrite, Video Networks (Publicité Vidéo)

Video publishers should not angst over whether to sell video through an exchange or place it directly – unlike the supply-demand dynamics in display, there is a clear case to put the inventory on an exchange and let the market set a price, Iggy Fanlo, CEO of AdBrite, tells MarketingVOX.

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28 09 2010

Auditude and UK Television Network Five Announce Online Video Advertising Partnership

Publié par Share dans Video Networks (Publicité Vidéo)

Auditude’s “content aware” proprietary platform will manage Channel Five’s newly relaunched Demand Five VoD service, powering its impressive growth online and dramatically reducing the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content.

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27 09 2010

MediaMind Introduces Version 2.0 Data Circulation System

Publié par Share dans MediaMind (ex Eyeblaster)

MediaMind introduced its updated solution, which features a centralized system of data management that encourages circular flow throughout all stages of a campaign: “The data needs to be at the center,” commented Nick Talbert, director of product marketing. “If you pour data out on the whole ecosystem, you’re going to lose some.”

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22 09 2010

VideoEgg Forced Into Marrying Six Apart?

Publié par Share dans Video Networks (Publicité Vidéo)

VideoEgg is rebranding to be viewed as a holistic social media marketer rather than simply a video ad network. The new company claims a global reach of 345 million uniques; comScore reported that Six Apart’s social media ad network alone reached 90 million uniques in April.

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16 09 2010

BrightRoll Exchange (BRX) Surpasses $1M Mark In First Month as Video Ad Buyers Embrace New Service

Publié par Share dans Ad Exchanges (Places de marché), Video Networks (Publicité Vidéo)

BRX is a self-service, online video ad-buying platform that provides buyers with efficient and transparent access to video inventory with unmatched scale, efficiency and return on investment. In the month of August alone, more than $1 million in video advertising inventory was purchased through BRX.

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26 08 2010

Adap.tv Chooses AdAdvisor® to Support Launch of Brand Impact Offering for Online Video Advertising Marketplace

Publié par Share dans Adapt.tv, TargusInfo

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