http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience) Thu, 29 Jul 2010 22:27:55 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/07/20/mediamind-leverages-ip-intelligence-from-digital-element-to-deliver-and-measure-audience-aware-campaigns/ http://www.ciblage-comportemental.net/blog/2010/07/20/mediamind-leverages-ip-intelligence-from-digital-element-to-deliver-and-measure-audience-aware-campaigns/#comments Tue, 20 Jul 2010 18:27:32 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4412 Unlike traditional ad platforms that are built around publisher processes, the MediaMind platform was designed from an agency perspective to simplify campaign management and ad delivery, and to provide actionable analytics to increase campaign performance.  With Digital Element’s industry leading geographic targeting data, MediaMind will deliver the right audience at the right time with specific location based data at ad server level. This targeted approach will achieve messaging across multiple publishers in a single campaign.

]]> http://www.ciblage-comportemental.net/blog/2010/07/20/mediamind-leverages-ip-intelligence-from-digital-element-to-deliver-and-measure-audience-aware-campaigns/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/10/firefly-video%e2%84%a2-unveils-new-and-powerful-way-to-leverage-automotive-tv-advertising-buys-for-the-web/ http://www.ciblage-comportemental.net/blog/2010/06/10/firefly-video%e2%84%a2-unveils-new-and-powerful-way-to-leverage-automotive-tv-advertising-buys-for-the-web/#comments Thu, 10 Jun 2010 06:29:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4062 The Firefly Video platform enables publishers and advertisers to combine the emotion and impact of TV with fine-grained targeting, rich audience insights, interactivity, brand-safe reach and most importantly, the ability to target within a worldwide audience of 220 million consumers (120 million US-only). Access to an online audience of this magnitude ensures that Firefly Video can reach meaningfully-sized consumer segments such as those who are in-market for a specific make or model or for a competitor’s vehicle.

]]> http://www.ciblage-comportemental.net/blog/2010/06/10/firefly-video%e2%84%a2-unveils-new-and-powerful-way-to-leverage-automotive-tv-advertising-buys-for-the-web/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/14/hulu-launches-ad-personalization-tool/ http://www.ciblage-comportemental.net/blog/2010/05/14/hulu-launches-ad-personalization-tool/#comments Fri, 14 May 2010 06:28:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3838 The video powerhouse has rolled out a new ad personalization tool called Ad Tailor, aimed at improving the relevance of video ads on the site by solliciting users feedback.

]]> http://www.ciblage-comportemental.net/blog/2010/05/14/hulu-launches-ad-personalization-tool/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/28/blinkx-brings-behavioral-targeting-to-video-watchers/ http://www.ciblage-comportemental.net/blog/2010/04/28/blinkx-brings-behavioral-targeting-to-video-watchers/#comments Wed, 28 Apr 2010 07:22:54 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3662 Now Blinkx taking the platform a step further by initiating opt-out behavioral targeting. AdHoc Behavioral builds on the current AdHoc platform to assemble in-depth portfolios of blinkx community members’ tastes via dropping cookies on frequent users.

]]> http://www.ciblage-comportemental.net/blog/2010/04/28/blinkx-brings-behavioral-targeting-to-video-watchers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/28/video-display-ads-deliver-motion-plus-relevance/ http://www.ciblage-comportemental.net/blog/2010/04/28/video-display-ads-deliver-motion-plus-relevance/#comments Wed, 28 Apr 2010 06:58:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3656 Product selection can be done with contextual or behavioral data extracted from the page being viewed. The example shows a dynamic ad that chose product offers from the Shopzilla API based on keywords extracted by Cortica from images on the page.

]]> http://www.ciblage-comportemental.net/blog/2010/04/28/video-display-ads-deliver-motion-plus-relevance/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/15/tubemogul-adds-online-video-advertising-sales-to-its-analytics-business/ http://www.ciblage-comportemental.net/blog/2010/03/15/tubemogul-adds-online-video-advertising-sales-to-its-analytics-business/#comments Mon, 15 Mar 2010 07:37:47 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3327 The company today said it was launching a « transparent video advertising network » called PlayTime that took full advantage of the analytics its been gathering using its Mass Audience Segmentation Technology (MAST) to target viewers at a per-stream level…

]]> http://www.ciblage-comportemental.net/blog/2010/03/15/tubemogul-adds-online-video-advertising-sales-to-its-analytics-business/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/08/mistakes-we-make-as-video-ad-salespeople/ http://www.ciblage-comportemental.net/blog/2010/03/08/mistakes-we-make-as-video-ad-salespeople/#comments Mon, 08 Mar 2010 19:11:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3239 Today, when I talk to marketers, I tell them to focus on one level of targeting (be it geographic, gender, age, etc.) because the more restrictions you add on a campaign, naturally the less  volume you can generate — which, combined with the Web’s fragmented nature, makes the campaign less interesting.

]]> http://www.ciblage-comportemental.net/blog/2010/03/08/mistakes-we-make-as-video-ad-salespeople/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/05/yume-taps-bluekai-for-market-data/ http://www.ciblage-comportemental.net/blog/2010/03/05/yume-taps-bluekai-for-market-data/#comments Fri, 05 Mar 2010 17:43:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3226 YuMe, the online video advertising technology company, is using consumer data provided by BlueKai to target online video ad campaigns.

]]> http://www.ciblage-comportemental.net/blog/2010/03/05/yume-taps-bluekai-for-market-data/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/16/spotxchange-says-retargeted-online-video-ads-raise-success-rate/ http://www.ciblage-comportemental.net/blog/2010/02/16/spotxchange-says-retargeted-online-video-ads-raise-success-rate/#comments Mon, 15 Feb 2010 22:55:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3056 Video ad network SpotXchange says it’s released from beta an online video ad retargeting platform that helps clients get their message in front of consumers who’ve previously expressed interest in a specific product by visiting a company’s website or information page. ]]> http://www.ciblage-comportemental.net/blog/2010/02/16/spotxchange-says-retargeted-online-video-ads-raise-success-rate/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/03/what-behavioral-marketers-can-learn-from-youtube/ http://www.ciblage-comportemental.net/blog/2010/02/03/what-behavioral-marketers-can-learn-from-youtube/#comments Wed, 03 Feb 2010 08:52:08 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2936 Consumer privacy is a hot issue in the behavioral marketing space. However, this issue seems to have been framed by regulators, advertisers, publishers, and ad networks that are looking at things from an industry vantage point.

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