http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/12/03/socially-targeted-video-ads-in-real-time/ http://www.ciblage-comportemental.net/blog/2010/12/03/socially-targeted-video-ads-in-real-time/#comments Thu, 02 Dec 2010 23:30:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5888 Tom Phillips, CEO of Media6Degrees, sees it as the next step for addressable TV — the ability to identify the audience by browser, similar to the way audience targeting gets done with display ads online. It gives brands a one-on-one relationship with consumers.

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/socially-targeted-video-ads-in-real-time/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/22/youtube-readies-new-ad-units-that-users-can-skip/ http://www.ciblage-comportemental.net/blog/2010/11/22/youtube-readies-new-ad-units-that-users-can-skip/#comments Mon, 22 Nov 2010 06:37:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5697 YouTube is expected to pull the wraps off several new ad units designed to give users the choice of which ad they watch — even if that choice is to watch none at all. The ads, which YouTube calls TrueView, give viewers a choice of three different ads to watch. Users can also skip the ad altogether and the advertiser isn’t charged.

]]> http://www.ciblage-comportemental.net/blog/2010/11/22/youtube-readies-new-ad-units-that-users-can-skip/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/10/interpublic-makes-world-wide-web-a-local-buy-will-serve-micro-targeted-in-banner-video-ads/ http://www.ciblage-comportemental.net/blog/2010/11/10/interpublic-makes-world-wide-web-a-local-buy-will-serve-micro-targeted-in-banner-video-ads/#comments Wed, 10 Nov 2010 05:25:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5558 Since its inception, the Geomentum team has said it planned to move from traditional local media to digital, and the deal with Mixpo is the first in what it plans to be an ongoing series of technological developments that unlock the power of local targeting, local audiences, and local sales and branding opportunities for marketers.

]]> http://www.ciblage-comportemental.net/blog/2010/11/10/interpublic-makes-world-wide-web-a-local-buy-will-serve-micro-targeted-in-banner-video-ads/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/08/why-hulu-is-the-opec-of-online-video/ http://www.ciblage-comportemental.net/blog/2010/11/08/why-hulu-is-the-opec-of-online-video/#comments Mon, 08 Nov 2010 04:43:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5545 The great promise of the Internet for advertisers was that they were finally going to be able to deliver targeted advertisements to users because they could finally know who you were.  This has become a reality with banner ads, search ads, contextual ads and Facebook ads.  But not Hulu ads. Why?  They know who we are, don’t they?  Yes, they do.  But they generally don’t even allow advertisers to purchase ads for a single show let alone ads targeting YOU by reading your cookies on your computer.  So we have ads that are even less targeted than those on television.

]]> http://www.ciblage-comportemental.net/blog/2010/11/08/why-hulu-is-the-opec-of-online-video/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/03/video-is-video-right/ http://www.ciblage-comportemental.net/blog/2010/11/03/video-is-video-right/#comments Wed, 03 Nov 2010 14:06:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5507 What these same digital agency folks are beginning to realize, is that a target audience can be bought from a digital video network. While brands will still partner with ESPN.com, People.com, and other individual publisher sites, they’re also highly aware that their target audiences are consuming video across the Internet

]]> http://www.ciblage-comportemental.net/blog/2010/11/03/video-is-video-right/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/ http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/#comments Fri, 29 Oct 2010 08:54:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5419 A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

]]> http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/28/adnetik-partners-with-adap-tv-to-launch-real-time-video-offering-for-advertisers/ http://www.ciblage-comportemental.net/blog/2010/10/28/adnetik-partners-with-adap-tv-to-launch-real-time-video-offering-for-advertisers/#comments Thu, 28 Oct 2010 19:37:12 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5401 Adnetik announced today a partnership with adap.tv, creators of the industry’s first online video marketplace and integrated onesource monetization platform, to extend the Audience Investment Management (AIM) system to online video advertising.

]]> http://www.ciblage-comportemental.net/blog/2010/10/28/adnetik-partners-with-adap-tv-to-launch-real-time-video-offering-for-advertisers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/adap-tv-snags-4-5m-to-deliver-video-ads-online/ http://www.ciblage-comportemental.net/blog/2010/10/25/adap-tv-snags-4-5m-to-deliver-video-ads-online/#comments Mon, 25 Oct 2010 20:07:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5362 The provider of online video advertising, has raised $4.5 million in a third round of funding.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/adap-tv-snags-4-5m-to-deliver-video-ads-online/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/ http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/#comments Mon, 25 Oct 2010 17:11:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5343 A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/22/video-gets-specific-vanderhook-on-buying-bbe/ http://www.ciblage-comportemental.net/blog/2010/10/22/video-gets-specific-vanderhook-on-buying-bbe/#comments Fri, 22 Oct 2010 16:18:04 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5303 Even then the conventional wisdom stated there would be a great and necessary consolidation of these many vertical, horizontal, platform-specific nets and the many targeting and data technologies mushrooming up around them.

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