Archives pour la catégorie “MediaMind (ex Eyeblaster)”

27 09 2010

MediaMind Introduces Version 2.0 Data Circulation System

Publié par Share dans MediaMind (ex Eyeblaster)

MediaMind introduced its updated solution, which features a centralized system of data management that encourages circular flow throughout all stages of a campaign: “The data needs to be at the center,” commented Nick Talbert, director of product marketing. “If you pour data out on the whole ecosystem, you’re going to lose some.”

Comments Pas de commentaire »

20 07 2010

MediaMind Leverages IP Intelligence from Digital Element to Deliver and Measure Audience-Aware Campaigns

Publié par Share dans MediaMind (ex Eyeblaster)

Unlike traditional ad platforms that are built around publisher processes, the MediaMind platform was designed from an agency perspective to simplify campaign management and ad delivery, and to provide actionable analytics to increase campaign performance.  With Digital Element’s industry leading geographic targeting data, MediaMind will deliver the right audience at the right time with specific location based data at ad server level. This targeted approach will achieve messaging across multiple publishers in a single campaign.

Comments Pas de commentaire »

Entrez votre e-mail :

Gestion par FeedBurner
© 2007 2010 par Ciblage Comportemental