Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Video Networks (Publicité Vidéo)”

25 08 2010

OneScreen To Support Ad Networks With Video And BT Data

Publié par Share dans Video Networks (Publicité Vidéo)

As brands and advertiser begin to look toward OneScreen for a direct source of video and data inventory, Patel wants to work to append the data through providers like BlueKai, Lotame and eXelate, along with ad networks Tremor Media, ScanScout and TidalTV.

Comments Pas de commentaire »

04 08 2010

BrightRoll Launches Video Ad Exchange

Publié par Share dans Video Networks (Publicité Vidéo)

As with the online exchanges that have emerged in recent years for display and other types of advertising, the goal is to bring increased efficiency to the video sector by giving publishers a way to unload unsold inventory and media buyers an automated system for reaching particular audiences across a wide range of sites.

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20 07 2010

MediaMind Leverages IP Intelligence from Digital Element to Deliver and Measure Audience-Aware Campaigns

Publié par Share dans MediaMind (ex Eyeblaster)

Unlike traditional ad platforms that are built around publisher processes, the MediaMind platform was designed from an agency perspective to simplify campaign management and ad delivery, and to provide actionable analytics to increase campaign performance. With Digital Element’s industry leading geographic targeting data, MediaMind will deliver the right audience at the right time with specific location based data at ad server level. This targeted approach will achieve messaging across multiple publishers in a single campaign.

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26 06 2010

EyeWonder Launches AdVolve Intelligent Creative Optimization Tool and EyeOne Next-generation Cloud-based Interactive Ad Platform

Publié par Share dans Limelight/EyeWonder

Key features of the EyeOne platform include Perfect Targeting System, a new decision engine technology that uses innovative behavioral algorithms to provide new degrees of targeting and campaign performance

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10 06 2010

Firefly Video™ Unveils New and Powerful Way to Leverage Automotive TV Advertising Buys for the Web

Publié par Share dans Video Networks (Publicité Vidéo)

The Firefly Video platform enables publishers and advertisers to combine the emotion and impact of TV with fine-grained targeting, rich audience insights, interactivity, brand-safe reach and most importantly, the ability to target within a worldwide audience of 220 million consumers (120 million US-only). Access to an online audience of this magnitude ensures that Firefly Video can reach meaningfully-sized consumer segments such as those who are in-market for a specific make or model or for a competitor’s vehicle.

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14 05 2010

Hulu Launches Ad Personalization Tool

Publié par Share dans Video Networks (Publicité Vidéo)

The video powerhouse has rolled out a new ad personalization tool called Ad Tailor, aimed at improving the relevance of video ads on the site by solliciting users feedback.

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28 04 2010

Blinkx Brings Behavioral Targeting to Video Watchers

Publié par Share dans Video Networks (Publicité Vidéo)

Now Blinkx taking the platform a step further by initiating opt-out behavioral targeting. AdHoc Behavioral builds on the current AdHoc platform to assemble in-depth portfolios of blinkx community members’ tastes via dropping cookies on frequent users.

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28 04 2010

Video Display Ads Deliver Motion Plus Relevance

Publié par Share dans Video Networks (Publicité Vidéo)

Product selection can be done with contextual or behavioral data extracted from the page being viewed. The example shows a dynamic ad that chose product offers from the Shopzilla API based on keywords extracted by Cortica from images on the page.

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15 03 2010

TubeMogul adds online video advertising sales to its analytics business

Publié par Share dans Video Networks (Publicité Vidéo)

The company today said it was launching a « transparent video advertising network » called PlayTime that took full advantage of the analytics its been gathering using its Mass Audience Segmentation Technology (MAST) to target viewers at a per-stream level…

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08 03 2010

Mistakes We Make As Video Ad Salespeople

Publié par Share dans Video Networks (Publicité Vidéo)

Today, when I talk to marketers, I tell them to focus on one level of targeting (be it geographic, gender, age, etc.) because the more restrictions you add on a campaign, naturally the less volume you can generate — which, combined with the Web’s fragmented nature, makes the campaign less interesting.

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05 03 2010

YuMe Taps BlueKai for Market Data

Publié par Share dans BlueKai, Video Networks (Publicité Vidéo)

YuMe, the online video advertising technology company, is using consumer data provided by BlueKai to target online video ad campaigns.

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16 02 2010

SpotXchange says ‘retargeted’ online video ads raise success rate

Publié par Share dans Retargeting / Remessenging (reciblage), Video Networks (Publicité Vidéo)

Video ad network SpotXchange says it’s released from beta an online video ad retargeting platform that helps clients get their message in front of consumers who’ve previously expressed interest in a specific product by visiting a company’s website or information page.

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03 02 2010

What Behavioral Marketers Can Learn From YouTube

Publié par Share dans Data Privacy (Données Personnelles), Video Networks (Publicité Vidéo)

Consumer privacy is a hot issue in the behavioral marketing space. However, this issue seems to have been framed by regulators, advertisers, publishers, and ad networks that are looking at things from an industry vantage point.

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19 01 2010

Collective, YuMe Enhance Networks

Publié par Share dans Collective Media, Video Networks (Publicité Vidéo)

Collective Media has enhanced its Collective Video offering by allowing buyers to utilize the company’s rich collection of audience data, just as they do with display ads. Collective claims that its proprietary AMP Audience Cloud product now houses behavioral and psychographic data on 185 million Web users (90 percent of the U.S. Audience).

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21 12 2009

Micro-Targeting Focuses on Consumers Most Likely to Buy

Publié par Share dans (x+1), Google, Video Networks (Publicité Vidéo)

Increasingly analytics vendors are able to connect the dots between online ads and offline behavior. Two applications came to market this month – by VideoEgg and [x+1] – that purport to be able target consumers most likely to respond to online ads.

VideoEgg ROI connects online ad exposure and its impact on retail purchases by delving into consumer responses to ad units. [x+1]’s CPGconnect targets consumers most likely to respond to an online advertisement based on their actual purchase behavior.

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30 09 2009

Visible World and Tumri Partner to Deliver Targeted Online Video

Publié par Share dans Tumri, Video Networks (Publicité Vidéo)

Visible World, a leading provider of targeted television advertising solutions, and Tumri, Inc., the leader in dynamic display ads, today announced that they are partnering to deliver advanced advertising solutions for online video.

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17 09 2009

Collective Media & OggiFinogi Launch Online Video Advertising Platform for TV Marketers

Publié par Share dans Collective Media, Video, Video Networks (Publicité Vidéo)

Quand les enseignements de la pub vidéo online permettent de tirer des conclusions sur les audiences TV…

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14 07 2008

Veoh Debuts Behavioral Ad Targeting System for Online Video

Publié par Share dans Veoh, Video Networks (Publicité Vidéo)

La société Veoh se lance dans la publicité comportementale pour les vidéos…

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20 06 2008

Behavioral-Targeting Ad Spend Poised for Growth, with Help from Online Video

Publié par Share dans Key Figures (Chiffres Clés), Video Networks (Publicité Vidéo)

Les dernieres estimations du marché de la publicité comportementale: celle ci devrait représenter 25% du display d’ici à 2012. La publicité vidéo comportementale fait aussi son entrée au palmares…

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23 05 2008

Web Video Advertisers Want Their GRPs and Web Metrics, Too

Publié par Share dans Video, Video Networks (Publicité Vidéo)

La vidéo sur internet reprend les mêmes principes d’achat d’audience que sur le média TV (ménagère de moins de 50 ans?) . Marrant de constater que la puissance du ciblage comportemental surprend les pros de la TV qui se croient en avance sur les autres médias…

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26 02 2008

Advertising.com Founder Gets $15M for New Video Venture

Publié par Share dans AOL Advertising (ex Platform-A), Video Networks (Publicité Vidéo), tags: Alain Sanjaume, behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop (AudienceScience)

Le business model de cette entreprise est basé sur la publicité par ciblage comportemental et socio-démo…

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20 02 2008

Google AdSense Opens More for YouTube Videos

Publié par Share dans Google, Video Networks (Publicité Vidéo), widgets, tags: Alain Sanjaume, behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop (AudienceScience)

Google se mettra t’il sur les rangs pour porposer de la pub vidéo par ciblage comportemental?

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22 01 2008

Hunting for the Ideal Online Video Ad Format

Publié par Share dans Video Networks (Publicité Vidéo), tags: Alain Sanjaume, behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop (AudienceScience)

Un article sur le format publicitaire vidéo cumulé à la puissance du ciblage comportemental…

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Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Video Networks (Publicité Vidéo)”

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