Archives pour la catégorie “Taboola”

Taboola pitted its “secret sauce” algorithms for choosing the best possible videos for viewers versus a standard “other popular in this category” variety. The data might be hard to believe. Taboola is reporting that there was a 250% uplift in click through rate.

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On Bloomberg’s video playback pages it is using Taboola’s initial product, which is called Video2Video. Taboola uses its « EngageRank » technology to analyze users’ behavior and video content to identify the best recommended videos. Because Bloomberg has a rich video library itself, there are plenty of videos to choose from.

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The company has placed cookies on some 50 million unique users and has built profiles around individual viewing interests.  With this large database, the company can provide publishers with a highly targeted list of recommended videos.

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