Archives pour la catégorie “Taboola”

12 10 2010

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

Publié par Share dans Taboola, Video Networks (Publicité Vidéo)

Taboola pitted its “secret sauce” algorithms for choosing the best possible videos for viewers versus a standard “other popular in this category” variety. The data might be hard to believe. Taboola is reporting that there was a 250% uplift in click through rate.

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29 07 2010

Back Back | Print Print | Post a comment Bloomberg is Now Using Taboola’s Video Recommendations

Publié par Share dans Taboola

On Bloomberg’s video playback pages it is using Taboola’s initial product, which is called Video2Video. Taboola uses its « EngageRank » technology to analyze users’ behavior and video content to identify the best recommended videos. Because Bloomberg has a rich video library itself, there are plenty of videos to choose from.

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23 11 2009

Video: Taboola’s Cookies Could Sweeten Video Views for The New York Times

Publié par Share dans Taboola

The company has placed cookies on some 50 million unique users and has built profiles around individual viewing interests. With this large database, the company can provide publishers with a highly targeted list of recommended videos.

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