Behavioral Advertising / Publicité Comportementale » Video http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 In Video Ad Effectiveness, Targeting Trumps Length http://www.ciblage-comportemental.net/blog/2010/11/29/me-online-media-daily-monday-nov-29-2010-in-video-ad-effectiveness-targeting-trumps-length/ http://www.ciblage-comportemental.net/blog/2010/11/29/me-online-media-daily-monday-nov-29-2010-in-video-ad-effectiveness-targeting-trumps-length/#comments Mon, 29 Nov 2010 13:25:58 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5782 When it comes to video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad tech firm TidalTV. According to a recent online study, TidalTV found that 30-second ads can far « outperform » 15-second ads, without negatively impacting consumers’ experience.

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/me-online-media-daily-monday-nov-29-2010-in-video-ad-effectiveness-targeting-trumps-length/feed/ 0 YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear http://www.ciblage-comportemental.net/blog/2010/09/02/youtube-refines-ad-targeting-features-lets-you-get-freaky-with-a-bear/ http://www.ciblage-comportemental.net/blog/2010/09/02/youtube-refines-ad-targeting-features-lets-you-get-freaky-with-a-bear/#comments Thu, 02 Sep 2010 06:57:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4758 If you haven’t already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on

]]> http://www.ciblage-comportemental.net/blog/2010/09/02/youtube-refines-ad-targeting-features-lets-you-get-freaky-with-a-bear/feed/ 0 TwitVid Gets Innovative With Twitter Video Ads http://www.ciblage-comportemental.net/blog/2010/07/12/twitvid-gets-innovative-with-twitter-video-ads/ http://www.ciblage-comportemental.net/blog/2010/07/12/twitvid-gets-innovative-with-twitter-video-ads/#comments Mon, 12 Jul 2010 07:21:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4356 Right behind Twitter’s launch of geotargeting offer account @earlybird, video-tweeting service TwitVid has launched SocialAd, a self-service video ad network featuring audience targeting capabilities.

]]> http://www.ciblage-comportemental.net/blog/2010/07/12/twitvid-gets-innovative-with-twitter-video-ads/feed/ 0 Ciblage comportemental, cookies : sortir de la boite noire http://www.ciblage-comportemental.net/blog/2010/05/27/ciblage-comportemental-cookies-sortir-de-la-boite-noire/ http://www.ciblage-comportemental.net/blog/2010/05/27/ciblage-comportemental-cookies-sortir-de-la-boite-noire/#comments Thu, 27 May 2010 06:44:35 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3949 Bienvenue aux 4ème atelier du club de CBWeb sur le ciblage comportemental. Un terme significatif qui permet d’afficher des publicités, des contenus éditoriaux ou des vignettes de produits ou service d’e-commerce en adéquation avec le comportement de l’internaute sur Internet ou sur mobile. Une technique révolutionnaire qui permet de toucher le consommateur à tout moment sans être intrusif.

]]> http://www.ciblage-comportemental.net/blog/2010/05/27/ciblage-comportemental-cookies-sortir-de-la-boite-noire/feed/ 0 Comcast Interactive Media Taps Auditude For Video Ad-Serving http://www.ciblage-comportemental.net/blog/2010/02/22/comcast-interactive-media-taps-auditude-for-video-ad-serving/ http://www.ciblage-comportemental.net/blog/2010/02/22/comcast-interactive-media-taps-auditude-for-video-ad-serving/#comments Mon, 22 Feb 2010 20:28:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3099 Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its video advertising across Web properties, including Fancast, Fancast XFINITY TV, and Comcast.net.

]]> http://www.ciblage-comportemental.net/blog/2010/02/22/comcast-interactive-media-taps-auditude-for-video-ad-serving/feed/ 0 Adap.tv Opens an In-Stream Bazaar http://www.ciblage-comportemental.net/blog/2010/02/17/adap-tv-opens-an-in-stream-bazaar/ http://www.ciblage-comportemental.net/blog/2010/02/17/adap-tv-opens-an-in-stream-bazaar/#comments Tue, 16 Feb 2010 22:34:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3048 In addition, buyers in the marketplace can take advantage of built-in targeting services or incorporate targeting data with third-party ad servers to seek out the appropriate audience. The marketplace also offers publishers the ability to control the ads that appear on their sites via fine-grained permissions on bidders and content.

]]> http://www.ciblage-comportemental.net/blog/2010/02/17/adap-tv-opens-an-in-stream-bazaar/feed/ 0 Tribal Fusion Launches Full Engagement Video Ads http://www.ciblage-comportemental.net/blog/2009/12/21/tribal-fusion-launches-full-engagement-video-ads/ http://www.ciblage-comportemental.net/blog/2009/12/21/tribal-fusion-launches-full-engagement-video-ads/#comments Mon, 21 Dec 2009 17:43:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2672 Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of « what works » to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom « brand channels » to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.,  a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers.

]]> http://www.ciblage-comportemental.net/blog/2009/12/21/tribal-fusion-launches-full-engagement-video-ads/feed/ 0 Taboola Partners with Brightcove to Provide Leading Video Recommendation Engine for Publishers http://www.ciblage-comportemental.net/blog/2009/10/29/taboola-partners-with-brightcove-to-provide-leading-video-recommendation-engine-for-publishers/ http://www.ciblage-comportemental.net/blog/2009/10/29/taboola-partners-with-brightcove-to-provide-leading-video-recommendation-engine-for-publishers/#comments Thu, 29 Oct 2009 11:50:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2215 “By strategically partnering with Brightcove, we are very excited to be able to expand the reach of our recommendation engine and ads to the leading online publishers,” said Adam Singolda, Founder and CEO, Taboola. “We help publishers to better monetize their business by connecting the right content to the right user alongside highly targeted ads. Personalizing the video experience in scale as we do creates meaningful lift in high CPM video views that our partners can then go and sell to advertisers.”

]]> http://www.ciblage-comportemental.net/blog/2009/10/29/taboola-partners-with-brightcove-to-provide-leading-video-recommendation-engine-for-publishers/feed/ 0 ContextWeb Agency Demand Platforms Panel http://www.ciblage-comportemental.net/blog/2009/10/06/contextweb-agency-demand-platforms-panel/ http://www.ciblage-comportemental.net/blog/2009/10/06/contextweb-agency-demand-platforms-panel/#comments Tue, 06 Oct 2009 16:40:16 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1968 Superbe vidéo d’une heure sur une table ronde sur les places de marché publicitaires et les networks. Excellent niveau d’intervenants, mieux qu’Ad:Tech…

]]> http://www.ciblage-comportemental.net/blog/2009/10/06/contextweb-agency-demand-platforms-panel/feed/ 0 Collective Media & OggiFinogi Launch Online Video Advertising Platform for TV Marketers http://www.ciblage-comportemental.net/blog/2009/09/17/collective-media-oggifinogi-launch-online-video-advertising-platform-for-tv-marketers/ http://www.ciblage-comportemental.net/blog/2009/09/17/collective-media-oggifinogi-launch-online-video-advertising-platform-for-tv-marketers/#comments Thu, 17 Sep 2009 16:09:50 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1892 Quand les enseignements de la pub vidéo online permettent de tirer des conclusions sur les audiences TV…

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