Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Yahoo!”

L’actualité de Yahoo! dans le ciblage comportemental

29 11 2010

Right Media Trust & Safety, Part Three

Publié par Share dans Yahoo!

The Right Media Exchange is an advertising platform that is not directly engaged in Interest Based Ad Targeting or Behavioral Advertising. Right Media provides the tools and functionalities (e.g. ad serving, targeting, and reporting services) for our customers (Advertisers, Agencies, Publishers, Ad Networks, Demand Side Platforms, Technology Partners, Data Providers, etc.) to enable media buying and selling of access to audiences.

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09 11 2010

Predicting User Responses to Ads

Publié par Share dans Yahoo!

Display advertisers want to reach their audiences more efficiently by optimizing inventory bids. Publishers want to increase their yield by aligning inventory to what advertisers are buying. Fortunately for both of them, Yahoo! technology that predicts how users will respond to ads can help them reach their goals by optimizing inventory bidding and allocation.

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03 11 2010

Right Media Introduces Audience Sharing on the Exchange

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Yahoo!, eXelate

Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.

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01 11 2010

Yahoo Embraces Retargeting, Rebrands Ad Network

Publié par Share dans Retargeting / Remessenging (reciblage), Yahoo!

Yahoo claims it invented site retargeting, in which advertisers can reach out to site visitors who departed without converting through custom display ads,

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31 10 2010

Personalized Retargeting

Publié par Share dans Retargeting / Remessenging (reciblage), Yahoo!

With our new “Personalized Retargeting,” we can help you tap the potential of interested consumers who visit your website by retargeting them across the Web with personalized creative. It can help you turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.

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19 10 2010

Yahoo Tops Q3 Profit Forecast

Publié par Share dans Yahoo!

Regarding competition in display, Bartz stressed the creativity that is available through Yahoo! as well as data helping advertisers finding the right audience. They’re « running hard » in display.

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05 10 2010

Yahoo! to Acquire Dapper to Extend Our Lead in Display Advertising

Publié par Share dans Dynamic Ad Creative Technologie (Générateur Automatique de Bannière), Merger & Acquisition (Fusion/Acquisition), Yahoo!

Yahoo! has signed a definitive agreement to acquire Dapper, a technology platform providing dynamic display ad creation and optimization.

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22 09 2010

YSM/adCenter Feature Comparison #1: Targeting

Publié par Share dans Yahoo!

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06 06 2010

Yahoo Pulse Beats Google Buzz with Facebook and Privacy

Publié par Share dans Data Privacy (Données Personnelles), Facebook, Yahoo!

A new service called Yahoo Pulse will one-up Google Buzz by offering privacy tools and integration with Facebook newsfeeds on the Yahoo home page

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06 04 2010

Give Yahoo A Little Love

Publié par Share dans Retargeting / Remessenging (reciblage), Yahoo!

Didit wants to work off a larger cookie pool when doing retargeting, so, in part, it relies on content networks supported by search engines. Advertisers might see 5% of the click if they’re lucky, so that bigger data pool become the promise that search engines can deliver. Today, Yahoo’s targeting machine, Right Media, only retargets site visitors that find Web sites originating from organic searches or paid search ads, explains Lee.

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15 03 2010

Yahoo Finally Allows Real-Time Bidding on Network and Exchange

Publié par Share dans Yahoo!

Yahoo’s plans to make a huge amount of online ad inventory accessible to advertisers on a real-time basis – something its competitors have already allowed. By aligning with demand side platform (DSP) firms including Data Xu, Invite Media, Mediamath, Turn, and X+1, Yahoo hopes to better understand audience buying and other processes for creating online ad buying efficiencies at greater scale – including real time bidding (RTB).

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12 03 2010

The New Real-Time Bidding

Publié par Share dans RTB (Real Time Bidding), Yahoo!

We are really excited about the momentum we’re seeing in the real-time bidding space. Right Media was the first marketplace to offer real-time bidding (RTB) in our own marketplace over five years ago

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01 03 2010

Publicité en ligne : polémique sur le suivi des internautes

Publié par Share dans Data Privacy (Données Personnelles), Google, Microsoft, Weborama (adserving, BT, Adnetwork), Yahoo!

Soupçonné d’atteinte à la vie privée, le ciblage comportemental sur Internet devra être signalé aux Etats-Unis. Le Forum des droits sur Internet s’apprête à remettre un rapport sur le sujet.

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01 03 2010

Carol Bartz: Art, Science, Scale Will Revive Yahoo

Publié par Share dans Yahoo!

Lots of targeting, work on measurement, etc. Targeting is a huge focus for Yahoo right now–as it is for every Web site and marketer alike: “We have so much data at our fingertips,” and Yahoo techies are working hard to turn that data into insights about consumers and targeting.

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07 12 2009

Yahoo! Introduces Ad Interest Manager

Publié par Share dans Data Privacy (Données Personnelles), Yahoo!

« Ads tailored to users’ interests make online experiences more compelling and user-focused, and the new tool Yahoo! is launching today will provide transparency into how Yahoo!’s interest-based advertising works, » said Yahoo! Vice President of Policy and Head of Privacy, Anne Toth. « Yahoo! is committed to providing consumers with increased transparency and control when they are online. Ad Interest Manager will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information. » Anne Toth also pointed out: « Importantly, users who don’t want interest-based ads can turn them off completely. »

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01 12 2009

Yahoo, Right Media To Shut Down DMX Platform End Of January 2010

Publié par Share dans Yahoo!

On January 31, 2010, the DMX platform will no longer serve ads. You will be able to access your reports until March 1, 2010.

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16 11 2009

Yahoo Rebrands Its Right Media Exchange As A « Premium Exchange » (YHOO)

Publié par Share dans Yahoo!

Today the online portal will start to reposition Right Media Exchange to agencies and ad networks as a « premium exchange » in the hope that major advertisers will feel safe buying inventory. At the same time, it will try to shed a reputation that the trading platform is full of ad networks that are just dealing inventory back and forth in an arbitrage model.

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11 11 2009

Yahoo’s Latest Pitch To Investors

Publié par Share dans Best Off, Yahoo!

At the Piper Jaffray Global Internet Summit today, analysts wanted to know why Yahoo was a good bet. The company’s repeated response: Data. Yahoo senior director David Kopp and VP Dev Patel fended off questions about challenges to the company’s businesses by saying that the company had a breadth of information about its users that it could use to target ads. Two transcribed exchanges, after the jump.

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16 10 2009

Yahoo Doubles Down On Its Ad Exchange, Talent Flees Anyway

Publié par Share dans Yahoo!

We heard plenty of rumors to the contrary, but we can now report Yahoo is not planning on selling its Right Media ad exchange. But even as Yahoo depends on the ad exchange to help it stave off Google (GOOG) in display advertising, some of the division’s top talent is eying the door anyway.

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14 09 2009

Yahoo! Right Media VP Taylor Looks At The Future Of Exchanges And Media

Publié par Share dans Ad Exchanges (Places de marché), Uncategorized, Yahoo!

La vision de Yahoo! sur la publicité et les places de marchés…

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03 09 2009

Les centres d’intérêt observés sur un réseau ou portail

Publié par Share dans AudienceScience (ex Revenue Science), Google, Orange, Yahoo!

La qualification comportementale se fait sur un réseau de sites indépendants qui contribuent chacun à l’établissement des profils d’intérêts. Dans ce cadre, les profils d’intérêt peuvent être beaucoup plus riches, car les réseaux peuvent comprendre plusieurs milliers de sites. Selon les cas, les réseaux utilisés pour la qualification comportementale peuvent ou non être également utilisés pour la diffusion des messages.

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01 09 2009

Online giants unite to offer behavioural targeting tips

Publié par Share dans AOL, AudienceScience (ex Revenue Science), Best Off, Business Case (Cas Clients), Google, Microsoft, Specific Media, Yahoo!

Les petites start-up du web, Yahoo!, Microsoft, Google, AOL, Specific Media et Audience Science, s’unissent pour former le marché sur la publicité comportementale…

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01 09 2009

Everyone’s talking about real-time bidding capabilities

Publié par Share dans Ad Exchanges (Places de marché), Yahoo!

La place de marché Real Media, propriété de Yahoo! rajoute la fonctionnalité d’enchères en ligne à son produit

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Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Yahoo!”

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