http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/29/right-media-trust-safety-part-three/ http://www.ciblage-comportemental.net/blog/2010/11/29/right-media-trust-safety-part-three/#comments Mon, 29 Nov 2010 13:44:43 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5799 The Right Media Exchange is an advertising platform that is not directly engaged in Interest Based Ad Targeting or Behavioral Advertising. Right Media provides the tools and functionalities (e.g. ad serving, targeting, and reporting services) for our customers (Advertisers, Agencies, Publishers, Ad Networks, Demand Side Platforms, Technology Partners, Data Providers, etc.) to enable media buying and selling of access to audiences.

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/right-media-trust-safety-part-three/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/09/predicting-user-responses-to-ads/ http://www.ciblage-comportemental.net/blog/2010/11/09/predicting-user-responses-to-ads/#comments Tue, 09 Nov 2010 04:57:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5552 Display advertisers want to reach their audiences more efficiently by optimizing inventory bids. Publishers want to increase their yield by aligning inventory to what advertisers are buying. Fortunately for both of them, Yahoo! technology that predicts how users will respond to ads can help them reach their goals by optimizing inventory bidding and allocation.

]]> http://www.ciblage-comportemental.net/blog/2010/11/09/predicting-user-responses-to-ads/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/#comments Wed, 03 Nov 2010 12:28:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5490 Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.

]]> http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/01/yahoo-embraces-retargeting-rebrands-ad-network/ http://www.ciblage-comportemental.net/blog/2010/11/01/yahoo-embraces-retargeting-rebrands-ad-network/#comments Mon, 01 Nov 2010 09:48:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5479 Yahoo claims it invented site retargeting, in which advertisers can reach out to site visitors who departed without converting through custom display ads,

]]> http://www.ciblage-comportemental.net/blog/2010/11/01/yahoo-embraces-retargeting-rebrands-ad-network/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/31/personalized-retargeting/ http://www.ciblage-comportemental.net/blog/2010/10/31/personalized-retargeting/#comments Sun, 31 Oct 2010 13:58:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5436 With our new “Personalized Retargeting,” we can help you tap the potential of interested consumers who visit your website by retargeting them across the Web with personalized creative. It can help you turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.

]]> http://www.ciblage-comportemental.net/blog/2010/10/31/personalized-retargeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/19/yahoo-tops-q3-profit-forecast/ http://www.ciblage-comportemental.net/blog/2010/10/19/yahoo-tops-q3-profit-forecast/#comments Tue, 19 Oct 2010 13:38:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5273 Regarding competition in display, Bartz stressed the creativity that is available through Yahoo! as well as data helping advertisers finding the right audience. They’re « running hard » in display.

]]> http://www.ciblage-comportemental.net/blog/2010/10/19/yahoo-tops-q3-profit-forecast/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/05/yahoo-to-acquire-dapper-to-extend-our-lead-in-display-advertising/ http://www.ciblage-comportemental.net/blog/2010/10/05/yahoo-to-acquire-dapper-to-extend-our-lead-in-display-advertising/#comments Tue, 05 Oct 2010 19:15:25 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5091 Yahoo! has signed a definitive agreement to acquire Dapper, a technology platform providing dynamic display ad creation and optimization.

]]> http://www.ciblage-comportemental.net/blog/2010/10/05/yahoo-to-acquire-dapper-to-extend-our-lead-in-display-advertising/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/22/ysmadcenter-feature-comparison-1-targeting/ http://www.ciblage-comportemental.net/blog/2010/09/22/ysmadcenter-feature-comparison-1-targeting/#comments Wed, 22 Sep 2010 18:53:28 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4946

Targeting customers by postal (zip) code. Instead, geo-target by city in adCenter.

Blocked continents. In adCenter, you can use geo-targeting to exclusively target the locations in which you want your ads to appear.

Blocking children under 18 years old. Instead, exclusively target the other age groups and genders you wish to reach in adCenter.

Targeting by mobile carrier. In adCenter, you can use device targeting to target mobile devices.

]]> http://www.ciblage-comportemental.net/blog/2010/09/22/ysmadcenter-feature-comparison-1-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/06/yahoo-pulse-beats-google-buzz-with-facebook-and-privacy/ http://www.ciblage-comportemental.net/blog/2010/06/06/yahoo-pulse-beats-google-buzz-with-facebook-and-privacy/#comments Sun, 06 Jun 2010 12:49:50 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4012 A new service called Yahoo Pulse will one-up Google Buzz by offering privacy tools and integration with Facebook newsfeeds on the Yahoo home page

]]> http://www.ciblage-comportemental.net/blog/2010/06/06/yahoo-pulse-beats-google-buzz-with-facebook-and-privacy/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/06/give-yahoo-a-little-love/ http://www.ciblage-comportemental.net/blog/2010/04/06/give-yahoo-a-little-love/#comments Mon, 05 Apr 2010 22:40:32 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3492 Didit wants to work off a larger cookie pool when doing retargeting, so, in part, it relies on content networks supported by search engines. Advertisers might see 5% of the click if they’re lucky, so that bigger data pool become the promise that search engines can deliver. Today, Yahoo’s targeting machine, Right Media, only retargets site visitors that find Web sites originating from organic searches or paid search ads, explains Lee.

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