Archives pour la catégorie “SSP / Yield Optimizer”

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19 11 2010

The Road to 1 Trillion Impressions!

Publié par Share dans Rubicon Project

Everyone at the Rubicon Project is so excited to hit 1 trillion impressions – and it is obvious throughout the Rubicon building. Big numbers of 5, 4, and 3 have been falling off the walls as the team counts down until the presumed day that we will hit 1 trillion “imps” – Monday, November 22nd!

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11 11 2010

AdMeld Powers Weather Channel’s Private Ad Exchange

Publié par Share dans Ad Networks (Régies Publicitaires), AdMeld, SSP / Yield Optimizer

In what’s being sold as the first cross-platform private ad exchange, The Weather Channel’s Category 5 developed by AdMeld promises to connect advertisers with 50 million consumers while leaving the inventory segmentation and pricing to to TWC.

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03 11 2010

AdSafe & AdMeld First to Integrate Pre-Bid Brand Safety Data Into Real Time Bidding (RTB)

Publié par Share dans AdMeld, AdSafe Media

AdSafe Media, the rating standard of online media, and AdMeld, the company that helps premium publishers maximize their ad revenues, today announced a partnership that integrates AdSafe’s publisher content rating data into the billions of RTB auctions AdMeld processes for premium publishers each month. AdMeld will leverage data from AdSafe’s Content Rating Platform to provide buyers with real time information regarding the brand safety of their ad placements.

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01 11 2010

The Rubicon Project Raises Another $18 Million, Completes Fox Audience Network Acquisition

Publié par Share dans .FOX / FAN, Rubicon Project

Rubicon is purchasing mostly the technology (ad server, MyAds self-service ad buying platform, targeting technology, realtime bidding algorithms) and taking on about 100 of FAN’s technology employees (after the other half of FAN’s employees, the sales team, lost their jobs last week). FAN’s third-party ad network is not part of the deal.

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20 10 2010

Now Run PointRoll Rich Media in Non-Guaranteed Inventory

Publié par Share dans Ad Exchanges (Places de marché), AdMeld, DataXu

With impression-level and audience-based buying on the rise, non-guaranteed  ad inventory is all the rage these days for many advertisers. Unfortunately, most of those campaigns have been limited by technology and lack of inventory visibility to primarily non-expandable ads, diminishing their creativity and ability to engage consumers with rich, interactive experiences in an expandable ad unit.  Until now.

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07 10 2010

PubMatic Further Details Awesomeness of RTB

Publié par Share dans Pubmatic, RTB (Real Time Bidding)

Analyzing a 30-day period during August and September, PubMatic and friends found that real-time bidding campaigns on average delivered 64% more revenue for publishers than non-RTB campaigns across all verticals.

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28 09 2010

Exclusive: MySpace and Rubicon Project in FAN Swap Deal

Publié par Share dans .FOX / FAN, Rubicon Project

MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation. Under the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

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09 09 2010

PubMatic Teams With Smaato to Include Mobile Ad Network Optimization for Premium Publishers

Publié par Share dans Mobile (Téléphone Portable), Pubmatic

PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers. The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone, and BlackBerry applications as well as mobile browser inventory.

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02 08 2010

The Rise Of Real-Time Bidding Is The Biggest Online Advertising Story Of 2010

Publié par Share dans AdMeld

AdMeld a New York City based ad inventory optimizer, just closed on a $15 million round of venture funding, in the latest sign that the real-time bidding (RTB) market for display advertising is on fire.

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27 07 2010

AdMeld Takes A Byte Out Of Crime: Will Monitor, Thwart Malware Attacks

Publié par Share dans AdMeld, Verification Companies

In an effort to stay one step ahead of a sophisticated network of cyber criminals who have begun using online advertising as a means of distributing malware, or malicious software code, an increasingly vulnerable online display advertising industry is adopting new procedures, protocols and systems for monitoring, detecting and thwarting attacks by so-called malvertisers before they can do much damage.

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26 07 2010

Yieldex Seeing Traction In Premium Yield Optimization Says CEO Shields

Publié par Share dans Yieldex

For Yieldex in particular, I would say that I’m surprised at how many ad operations leaders have taken on the additional responsibility of looking at premium yield in addition to their day jobs.  Our business has grown well despite the lack of a yield management function at most publishers.

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24 06 2010

JT Batson Joins Donovan Data Systems as President of the Company’s Digital Business

Publié par Share dans Rubicon Project

« I’m honored to join Michael and the DDS team. There’s no company better positioned to support ad agencies’ next wave of growth and profitability. What’s most exciting is the fact that DDS has a proven track record of helping to bring order and efficiency to a chaotic media marketplace, and there’s no medium that needs that more right now than digital. »

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15 06 2010

Increased Focus On Real-Time Bids, Asia Prompts Rubicon Reorg

Publié par Share dans RTB (Real Time Bidding), Rubicon Project, zzz

Addante describes that company right now as “hyper-focused around three goals for our platform by Q3 and Q4”. One is to maintain its position as the top provider for yield optimization, which involves increasing the value of publishers’ online ad inventory; the second part of the plan involves being in the top five in terms of audience reach—according to Quantcast, Rubicon reaches 550 million users worldwide, behind only Google. The other goal is to be the second most used platform for real-time bids for online inventory.

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09 06 2010

AdMeld And Peer39 Announce Semantic Data Partnership

Publié par Share dans AdMeld, Peer39

AdMeld to « analyze every optimized impression against Peer39’s proprietary semantic data sets » to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs)

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13 05 2010

Q1 2010 Online Advertising Market Report from the Rubicon Project Finds 25% Year Over Year Growth In Online Ad Spending

Publié par Share dans Key Figures (Chiffres Clés), Rubicon Project

CPMs across the Rubicon 20 Index have risen by an average of 25 percent vs. Q1 2009; in addition, the highs on the index in the latter part of the first quarter of the year outperformed nearly all of 2009.

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03 05 2010

Fly on the Wall: The Buzz with Neal Richter

Publié par Share dans Rubicon Project

Dr. Neal Richter, Data Science Lead of The Rubicon Project, says in a Q&A on the company blog in regards to real-time bidding and the second-price auction (which is used by Google’s DoubleClick Ad Exchange): « It’s common knowledge in the industry that this mechanism is great for fairly allocating opportunities to buyers. However, it’s less well-known (outside of economics literature) that this method is not necessarily optimal for sellers. One flaw is its susceptibility to collusion among buyers, and explicit collusion is not necessary. The implicit collusion of the buyers having information that the seller does not exposes this flaw

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14 04 2010

the Rubicon Project Launches Permission Control 2.0 to Empower Publishers to Regain Balance in the Digital Advertising Ecosystem

Publié par Share dans Rubicon Project

the Rubicon Project, the digital advertising technology and data company, has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers…

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30 03 2010

Improve Digital: Real-Time Bidding (RTB) and mobile ad networks get a thumbs up from European online publishers

Publié par Share dans Pubmatic, RTB (Real Time Bidding)

Over half (51.4 percent) of European publishers believe that Real Time Bidding (RTB) will increase the potential of their unsold inventory. This is a key finding of a survey undertaken by online advertising revenue specialist, Improve Digital (www.improvedigital.com).

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24 03 2010

Solbright Integrates PubMatic Data to Simplify Digital Ad Operations for Premium Publishers

Publié par Share dans Data Exchanges, Pubmatic

Solbright, delivering solutions that drive the business of digital advertising, today announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time digital ad performance data.

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17 03 2010

AdMeld’s Mobile Platform Selected as a Finalist in the 2010 CTIA E-Tech Awards

Publié par Share dans AdMeld, Mobile (Téléphone Portable)

the company’s mobile platform has been named a finalist in the Enterprise Mobile Marketing and Advertising Solution category at the CTIA Emerging Technology (E-Tech) Awards. CTIA’s fifth annual E-Tech Awards program recognizes products in 15 categories in the areas of mobile consumer electronics, luxury mobile, applications, enterprise, green solutions and network technology.

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15 03 2010

Rubicon franchit la Manche

Publié par Share dans Rubicon Project

Un supply side platform  pour les médias en ligne, qui permet aux éditeurs de mettre en concurrence les adnetwork, mais à une plus grande échelle (Rubicon délivre 2 milliards d’impression en deux jours). Rubicon a levé 42 millions de dollars, emploie 160 personnes, dont 6 à Hong Kong, 2 à Sidney et 13 à Londres, et s’implante en France en juin prochain…

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10 03 2010

AOL brings in Rubicon Project to cover withdrawal from Europe

Publié par Share dans AOL Advertising (ex Platform-A), Rubicon Project

The Rubicon Project is benefiting from AOL’s retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.

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08 03 2010

Rubicon launches Revv for mobile

Publié par Share dans Mobile (Téléphone Portable), Rubicon Project

The Rubicon Project, the ad network optimisation company, is making its first foray into mobile advertising as the medium’s consumption increases.

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