Archives pour la catégorie “AdMeld”

11 01 2010

AdMeld Hires Mobile Industry Veteran to Lead Cross-Platform Inventory Optimization Efforts

Publié par Share dans AdMeld, Téléphonie

The announcement, made today by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the industry’s first optimization solution for both web display and mobile ad inventory. As a member of AdMeld’s executive team, Theermann will oversee all aspects of the company’s mobile operations. He will be based in the company’s New York headquarters.

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21 12 2009

AdMeld Launches Real Time Bidding (RTB) in the UK

Publié par Share dans AdMeld

The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency and control that RTB provides. Since launching support for the technology in the US earlier this year, AdMeld has processed more than 6 billion real time bids from a variety of trusted demand partners. The company’s initial RTB partners in the UK are AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath.

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07 12 2009

AdMeld Integrates Mobile Inventory Into Platform

Publié par Share dans AdMeld, Téléphonie

While its currently in beta testing, the harmonized product will bring AdMeld’s real-time bidding capabilities to the mobile arena for certain clients in the first quarter of 2010. Premium publishers will be able optimize their data across several channels.

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07 12 2009

AdMeld CEO Michael Barrett and online advertising

Publié par Share dans AdMeld

Interview sur la législation en cours rendant l’opt-in prélable obligatoire.

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30 11 2009

Adding Up: More Publishers Sign On To AdMeld

Publié par Share dans AdMeld

As publishers seek a bigger bang for their digital bucks, ad optimization technology provider AdMeld has doubled the size of its client base since June. The latest additions include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, The New York Post and Time Out New York

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16 11 2009

Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto

Publié par Share dans AdMeld

La suite en vidéo du Monaco Media Forum

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11 11 2009

TARGUSinfo AdAdvisor Data Helps AdMeld Maximize Revenue

Publié par Share dans AdMeld

According to Think Equity, a research and investment firm, non-premium will reach nearly $11.5 billion by 2013 and represent more than one-third of all display advertising. A major growth opportunity for publishers will be increasing the value of their non-premium inventory by delivering relevant ads based on verified targeted audiences.

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09 11 2009

AdMeld Processes Its Billionth Real Time Bid

Publié par Share dans AdMeld

The leader in ad network optimization for premium publishers, today announced it has processed more than a billion API-based real-time bids on behalf of its customers. The results provide an encouraging view into how this much-talked-about technology performs in practice, delivering increased value to publishers and buyers and greater levels of efficiency and transparency across the board.

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29 10 2009

Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results

Publié par Share dans AdMeld, Pubmatic, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

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16 10 2009

Q&A With AdMeld and Pandora

Publié par Share dans AdMeld

Michael Barrett, CEO of AdMeld and John Trimble, CRO of Pandora sat down to discuss strategy, their vision for the market, the challenges of the current economy, and more. digiday:DAILY is pleased to share highlights from their conversation.

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11 08 2009

Pandora Turns to AdMeld for a 95% Yield Boost from Discretionary Ad Inventory

Publié par Share dans AdMeld

Le site leader de musique Pandora augmente son yield publicitaires de 95% avec la technologie AdMeld…

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18 06 2009

WWE.com Tag Teams With AdMeld for Ad Network Optimization

Publié par Share dans AdMeld

Un petit coup de coeur pour cette technologie de yield management sympa qui permet aux éditeurs de maximiser leurs revenus publicitaires. AdMeld est connecté à différents réseaux publicitaires et la publicité diffusée est celle permettant à l’éditeur de maximiser son revenu….

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