http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/11/admeld-powers-weather-channel%e2%80%99s-private-ad-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/11/admeld-powers-weather-channel%e2%80%99s-private-ad-exchange/#comments Thu, 11 Nov 2010 05:58:09 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5577 In what’s being sold as the first cross-platform private ad exchange, The Weather Channel’s Category 5 developed by AdMeld promises to connect advertisers with 50 million consumers while leaving the inventory segmentation and pricing to to TWC.

]]> http://www.ciblage-comportemental.net/blog/2010/11/11/admeld-powers-weather-channel%e2%80%99s-private-ad-exchange/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/03/adsafe-admeld-first-to-integrate-pre-bid-brand-safety-data-into-real-time-bidding-rtb/ http://www.ciblage-comportemental.net/blog/2010/11/03/adsafe-admeld-first-to-integrate-pre-bid-brand-safety-data-into-real-time-bidding-rtb/#comments Wed, 03 Nov 2010 13:12:22 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5498 AdSafe Media, the rating standard of online media, and AdMeld, the company that helps premium publishers maximize their ad revenues, today announced a partnership that integrates AdSafe’s publisher content rating data into the billions of RTB auctions AdMeld processes for premium publishers each month. AdMeld will leverage data from AdSafe’s Content Rating Platform to provide buyers with real time information regarding the brand safety of their ad placements.

]]> http://www.ciblage-comportemental.net/blog/2010/11/03/adsafe-admeld-first-to-integrate-pre-bid-brand-safety-data-into-real-time-bidding-rtb/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/20/now-run-pointroll-rich-media-in-non-guaranteed-inventory/ http://www.ciblage-comportemental.net/blog/2010/10/20/now-run-pointroll-rich-media-in-non-guaranteed-inventory/#comments Wed, 20 Oct 2010 14:01:04 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5287 With impression-level and audience-based buying on the rise, non-guaranteed  ad inventory is all the rage these days for many advertisers. Unfortunately, most of those campaigns have been limited by technology and lack of inventory visibility to primarily non-expandable ads, diminishing their creativity and ability to engage consumers with rich, interactive experiences in an expandable ad unit.  Until now.

]]> http://www.ciblage-comportemental.net/blog/2010/10/20/now-run-pointroll-rich-media-in-non-guaranteed-inventory/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/02/the-rise-of-real-time-bidding-is-the-biggest-online-advertising-story-of-2010/ http://www.ciblage-comportemental.net/blog/2010/08/02/the-rise-of-real-time-bidding-is-the-biggest-online-advertising-story-of-2010/#comments Mon, 02 Aug 2010 19:36:32 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4519 AdMeld a New York City based ad inventory optimizer, just closed on a $15 million round of venture funding, in the latest sign that the real-time bidding (RTB) market for display advertising is on fire.

]]> http://www.ciblage-comportemental.net/blog/2010/08/02/the-rise-of-real-time-bidding-is-the-biggest-online-advertising-story-of-2010/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/27/admeld-takes-a-byte-out-of-crime-will-monitor-thwart-malware-attacks/ http://www.ciblage-comportemental.net/blog/2010/07/27/admeld-takes-a-byte-out-of-crime-will-monitor-thwart-malware-attacks/#comments Tue, 27 Jul 2010 05:00:33 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4469 In an effort to stay one step ahead of a sophisticated network of cyber criminals who have begun using online advertising as a means of distributing malware, or malicious software code, an increasingly vulnerable online display advertising industry is adopting new procedures, protocols and systems for monitoring, detecting and thwarting attacks by so-called malvertisers before they can do much damage.

]]> http://www.ciblage-comportemental.net/blog/2010/07/27/admeld-takes-a-byte-out-of-crime-will-monitor-thwart-malware-attacks/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/09/admeld-and-peer39-announce-semantic-data-partnership/ http://www.ciblage-comportemental.net/blog/2010/06/09/admeld-and-peer39-announce-semantic-data-partnership/#comments Wed, 09 Jun 2010 18:15:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4085 AdMeld to « analyze every optimized impression against Peer39’s proprietary semantic data sets » to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs)

]]> http://www.ciblage-comportemental.net/blog/2010/06/09/admeld-and-peer39-announce-semantic-data-partnership/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/17/admeld%e2%80%99s-mobile-platform-selected-as-a-finalist-in-the-2010-ctia-e-tech-awards/ http://www.ciblage-comportemental.net/blog/2010/03/17/admeld%e2%80%99s-mobile-platform-selected-as-a-finalist-in-the-2010-ctia-e-tech-awards/#comments Wed, 17 Mar 2010 07:56:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3337 the company’s mobile platform has been named a finalist in the Enterprise Mobile Marketing and Advertising Solution category at the CTIA Emerging Technology (E-Tech) Awards. CTIA’s fifth annual E-Tech Awards program recognizes products in 15 categories in the areas of mobile consumer electronics, luxury mobile, applications, enterprise, green solutions and network technology.

]]> http://www.ciblage-comportemental.net/blog/2010/03/17/admeld%e2%80%99s-mobile-platform-selected-as-a-finalist-in-the-2010-ctia-e-tech-awards/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/01/11/admeld-hires-mobile-industry-veteran-to-lead-cross-platform-inventory-optimization-efforts/ http://www.ciblage-comportemental.net/blog/2010/01/11/admeld-hires-mobile-industry-veteran-to-lead-cross-platform-inventory-optimization-efforts/#comments Mon, 11 Jan 2010 17:11:12 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2750 The announcement, made today by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the industry’s first optimization solution for both web display and mobile ad inventory. As a member of AdMeld’s executive team, Theermann will oversee all aspects of the company’s mobile operations. He will be based in the company’s New York headquarters.

]]> http://www.ciblage-comportemental.net/blog/2010/01/11/admeld-hires-mobile-industry-veteran-to-lead-cross-platform-inventory-optimization-efforts/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/21/admeld-launches-real-time-bidding-rtb-in-the-uk/ http://www.ciblage-comportemental.net/blog/2009/12/21/admeld-launches-real-time-bidding-rtb-in-the-uk/#comments Mon, 21 Dec 2009 14:24:43 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2669 The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency and control that RTB provides. Since launching support for the technology in the US earlier this year, AdMeld has processed more than 6 billion real time bids from a variety of trusted demand partners. The company’s initial RTB partners in the UK are AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath.

]]> http://www.ciblage-comportemental.net/blog/2009/12/21/admeld-launches-real-time-bidding-rtb-in-the-uk/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/07/admeld-integrates-mobile-inventory-into-platform/ http://www.ciblage-comportemental.net/blog/2009/12/07/admeld-integrates-mobile-inventory-into-platform/#comments Mon, 07 Dec 2009 08:39:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2552 While its currently in beta testing, the harmonized product will bring AdMeld’s real-time bidding capabilities to the mobile arena for certain clients in the first quarter of 2010. Premium publishers will be able optimize their data across several channels.

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