Archives pour la catégorie “Pubmatic”

07 01 2010

Pubmatic Thrives In Hybrid Digital Monetization World

Publié par Share dans Pubmatic

Josh Wetzel, VP of Publisher Services at PubMatic discusses yield optimization and this year’s plans for the company in a Q&A with Digiday’s John Gaffney. In predicting industry ad spend trends for 2010, Wetzel declines to wear rose-colored glasses, « Steady progress, in my opinion. It won’t be the year in which Coke breaks out 30 percent of its overall budget for the Internet. »

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23 11 2009

ad network : Improve Digital sonde les éditeurs

Publié par Share dans Pubmatic

Les ad network représentent  34 % du display aux USA et 44 % en Grande Bretagne. Il y avait 50 ad network en 2003, 200 en 2006 et 400 en 2008.  Mais en les convaincant qu’ils peuvent maitriser ces adnetwork et ne pas canibaliser leur espace premium.

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09 11 2009

PubMatic Introduces Version 3.0 of Real-Time Bidding Technology for Targeting on Over 250 Million Unique Users

Publié par Share dans Pubmatic

PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, today announced the achievement of significant milestones with its Version 3.0 real-time bidding technology. Ad networks that are leveraging PubMatic’s ability to bid on and buy user impressions in real-time are seeing ROI improvements of over 100%.

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04 11 2009

PubMatic CEO: Long live print media!

Publié par Share dans Pubmatic

PubMatic offers what it calls « real-time ad price prediction technology. » In other words it lets publishers of premium content (read: traditional magazine and newspaper companies) decide in real time which ad networks on which to sell unused advertising inventory.

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29 10 2009

Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results

Publié par Share dans AdMeld, Pubmatic, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

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29 10 2009

PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers

Publié par Share dans Pubmatic

“With the vast amount of ad inventory going unsold and with confusion between the hundreds of networks, publishers and advertisers, there was clearly a need to help publishers understand all of their monetization options,” said PubMatic CEO, Rajeev Goel. “There may no longer be a useful distinction between the buy side and the sell side in online advertising…

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14 10 2009

The Evolution Of Media Buying

Publié par Share dans Pubmatic

This post is a recap of the “Evolution of Media Buying and What That Means for Publishers” panel at PubMatic’s Ad Revenue 2009 last week. Moderated by John Ebbert, Managing Editor, AdExchanger

Panelists:
Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

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