Archives pour la catégorie “Pubmatic”

07 10 2010

PubMatic Further Details Awesomeness of RTB

Publié par Share dans Pubmatic, RTB (Real Time Bidding)

Analyzing a 30-day period during August and September, PubMatic and friends found that real-time bidding campaigns on average delivered 64% more revenue for publishers than non-RTB campaigns across all verticals.

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09 09 2010

PubMatic Teams With Smaato to Include Mobile Ad Network Optimization for Premium Publishers

Publié par Share dans Mobile (Téléphone Portable), Pubmatic

PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers. The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone, and BlackBerry applications as well as mobile browser inventory.

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30 03 2010

Improve Digital: Real-Time Bidding (RTB) and mobile ad networks get a thumbs up from European online publishers

Publié par Share dans Pubmatic, RTB (Real Time Bidding)

Over half (51.4 percent) of European publishers believe that Real Time Bidding (RTB) will increase the potential of their unsold inventory. This is a key finding of a survey undertaken by online advertising revenue specialist, Improve Digital (www.improvedigital.com).

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24 03 2010

Solbright Integrates PubMatic Data to Simplify Digital Ad Operations for Premium Publishers

Publié par Share dans Data Exchanges, Pubmatic

Solbright, delivering solutions that drive the business of digital advertising, today announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time digital ad performance data.

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04 02 2010

AdMeld Assembles Online Thought Leaders, Execs to Discuss Impact & Future of Real Time Bidding (RTB)

Publié par Share dans Pubmatic, RTB (Real Time Bidding)

Emily Riley, Research Director & Principal Analyst at Forrester, who outlined key findings of a study conducted by Forrester Consulting and commissioned by AdMeld titled “Media Buying Goes Real Time.”

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07 01 2010

Pubmatic Thrives In Hybrid Digital Monetization World

Publié par Share dans Pubmatic

Josh Wetzel, VP of Publisher Services at PubMatic discusses yield optimization and this year’s plans for the company in a Q&A with Digiday’s John Gaffney. In predicting industry ad spend trends for 2010, Wetzel declines to wear rose-colored glasses, « Steady progress, in my opinion. It won’t be the year in which Coke breaks out 30 percent of its overall budget for the Internet. »

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23 11 2009

ad network : Improve Digital sonde les éditeurs

Publié par Share dans Pubmatic

Les ad network représentent  34 % du display aux USA et 44 % en Grande Bretagne. Il y avait 50 ad network en 2003, 200 en 2006 et 400 en 2008.  Mais en les convaincant qu’ils peuvent maitriser ces adnetwork et ne pas canibaliser leur espace premium.

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09 11 2009

PubMatic Introduces Version 3.0 of Real-Time Bidding Technology for Targeting on Over 250 Million Unique Users

Publié par Share dans Pubmatic

PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, today announced the achievement of significant milestones with its Version 3.0 real-time bidding technology. Ad networks that are leveraging PubMatic’s ability to bid on and buy user impressions in real-time are seeing ROI improvements of over 100%.

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04 11 2009

PubMatic CEO: Long live print media!

Publié par Share dans Pubmatic

PubMatic offers what it calls « real-time ad price prediction technology. » In other words it lets publishers of premium content (read: traditional magazine and newspaper companies) decide in real time which ad networks on which to sell unused advertising inventory.

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29 10 2009

Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results

Publié par Share dans AdMeld, Pubmatic, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

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29 10 2009

PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers

Publié par Share dans Pubmatic

“With the vast amount of ad inventory going unsold and with confusion between the hundreds of networks, publishers and advertisers, there was clearly a need to help publishers understand all of their monetization options,” said PubMatic CEO, Rajeev Goel. “There may no longer be a useful distinction between the buy side and the sell side in online advertising…

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14 10 2009

The Evolution Of Media Buying

Publié par Share dans Pubmatic

This post is a recap of the “Evolution of Media Buying and What That Means for Publishers” panel at PubMatic’s Ad Revenue 2009 last week. Moderated by John Ebbert, Managing Editor, AdExchanger

Panelists:
Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

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