http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/10/07/pubmatic-further-details-awesomeness-of-rtb/ http://www.ciblage-comportemental.net/blog/2010/10/07/pubmatic-further-details-awesomeness-of-rtb/#comments Thu, 07 Oct 2010 17:07:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5131 Analyzing a 30-day period during August and September, PubMatic and friends found that real-time bidding campaigns on average delivered 64% more revenue for publishers than non-RTB campaigns across all verticals.

]]> http://www.ciblage-comportemental.net/blog/2010/10/07/pubmatic-further-details-awesomeness-of-rtb/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/09/pubmatic-teams-with-smaato-to-include-mobile-ad-network-optimization-for-premium-publishers/ http://www.ciblage-comportemental.net/blog/2010/09/09/pubmatic-teams-with-smaato-to-include-mobile-ad-network-optimization-for-premium-publishers/#comments Thu, 09 Sep 2010 07:36:51 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4802 PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers. The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone, and BlackBerry applications as well as mobile browser inventory.

]]> http://www.ciblage-comportemental.net/blog/2010/09/09/pubmatic-teams-with-smaato-to-include-mobile-ad-network-optimization-for-premium-publishers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/30/improve-digital-real-time-bidding-rtb-and-mobile-ad-networks-get-a-thumbs-up-from-european-online-publishers/ http://www.ciblage-comportemental.net/blog/2010/03/30/improve-digital-real-time-bidding-rtb-and-mobile-ad-networks-get-a-thumbs-up-from-european-online-publishers/#comments Mon, 29 Mar 2010 22:29:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3431 Over half (51.4 percent) of European publishers believe that Real Time Bidding (RTB) will increase the potential of their unsold inventory. This is a key finding of a survey undertaken by online advertising revenue specialist, Improve Digital (www.improvedigital.com).

 

]]> http://www.ciblage-comportemental.net/blog/2010/03/30/improve-digital-real-time-bidding-rtb-and-mobile-ad-networks-get-a-thumbs-up-from-european-online-publishers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/24/solbright-integrates-pubmatic-data-to-simplify-digital-ad-operations-for-premium-publishers/ http://www.ciblage-comportemental.net/blog/2010/03/24/solbright-integrates-pubmatic-data-to-simplify-digital-ad-operations-for-premium-publishers/#comments Wed, 24 Mar 2010 14:42:05 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3401 Solbright, delivering solutions that drive the business of digital advertising, today announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time digital ad performance data.

]]> http://www.ciblage-comportemental.net/blog/2010/03/24/solbright-integrates-pubmatic-data-to-simplify-digital-ad-operations-for-premium-publishers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/04/admeld-assembles-online-thought-leaders-execs-to-discuss-impact-future-of-real-time-bidding-rtb/ http://www.ciblage-comportemental.net/blog/2010/02/04/admeld-assembles-online-thought-leaders-execs-to-discuss-impact-future-of-real-time-bidding-rtb/#comments Thu, 04 Feb 2010 08:32:32 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2949 Emily Riley, Research Director & Principal Analyst at Forrester, who outlined key findings of a study conducted by Forrester Consulting and commissioned by AdMeld titled “Media Buying Goes Real Time.”

]]> http://www.ciblage-comportemental.net/blog/2010/02/04/admeld-assembles-online-thought-leaders-execs-to-discuss-impact-future-of-real-time-bidding-rtb/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/01/07/pubmatic-thrives-in-hybrid-digital-monetization-world/ http://www.ciblage-comportemental.net/blog/2010/01/07/pubmatic-thrives-in-hybrid-digital-monetization-world/#comments Thu, 07 Jan 2010 07:52:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2728 Josh Wetzel, VP of Publisher Services at PubMatic discusses yield optimization and this year’s plans for the company in a Q&A with Digiday’s John Gaffney. In predicting industry ad spend trends for 2010, Wetzel declines to wear rose-colored glasses, « Steady progress, in my opinion. It won’t be the year in which Coke breaks out 30 percent of its overall budget for the Internet. »

]]> http://www.ciblage-comportemental.net/blog/2010/01/07/pubmatic-thrives-in-hybrid-digital-monetization-world/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/11/23/ad-network-improve-digital-sonde-les-editeurs/ http://www.ciblage-comportemental.net/blog/2009/11/23/ad-network-improve-digital-sonde-les-editeurs/#comments Mon, 23 Nov 2009 18:17:50 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2441 Les ad network représentent  34 % du display aux USA et 44 % en Grande Bretagne. Il y avait 50 ad network en 2003, 200 en 2006 et 400 en 2008.  Mais en les convaincant qu’ils peuvent maitriser ces adnetwork et ne pas canibaliser leur espace premium.

]]> http://www.ciblage-comportemental.net/blog/2009/11/23/ad-network-improve-digital-sonde-les-editeurs/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/11/09/pubmatic-introduces-version-3-0-of-real-time-bidding-technology-for-targeting-on-over-250-million-unique-users/ http://www.ciblage-comportemental.net/blog/2009/11/09/pubmatic-introduces-version-3-0-of-real-time-bidding-technology-for-targeting-on-over-250-million-unique-users/#comments Mon, 09 Nov 2009 21:54:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2303 PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, today announced the achievement of significant milestones with its Version 3.0 real-time bidding technology. Ad networks that are leveraging PubMatic’s ability to bid on and buy user impressions in real-time are seeing ROI improvements of over 100%.

]]> http://www.ciblage-comportemental.net/blog/2009/11/09/pubmatic-introduces-version-3-0-of-real-time-bidding-technology-for-targeting-on-over-250-million-unique-users/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/11/04/pubmatic-ceo-long-live-print-media/ http://www.ciblage-comportemental.net/blog/2009/11/04/pubmatic-ceo-long-live-print-media/#comments Wed, 04 Nov 2009 21:58:36 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2274 PubMatic offers what it calls « real-time ad price prediction technology. » In other words it lets publishers of premium content (read: traditional magazine and newspaper companies) decide in real time which ad networks on which to sell unused advertising inventory.

]]> http://www.ciblage-comportemental.net/blog/2009/11/04/pubmatic-ceo-long-live-print-media/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/10/29/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/ http://www.ciblage-comportemental.net/blog/2009/10/29/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/#comments Thu, 29 Oct 2009 10:54:10 +0000 Share http://www.ciblage-comportemental.net/blog/2009/10/29/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/ Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

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