Archives pour la catégorie “Rubicon Project”

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19 11 2010

The Road to 1 Trillion Impressions!

Publié par Share dans Rubicon Project

Everyone at the Rubicon Project is so excited to hit 1 trillion impressions – and it is obvious throughout the Rubicon building. Big numbers of 5, 4, and 3 have been falling off the walls as the team counts down until the presumed day that we will hit 1 trillion “imps” – Monday, November 22nd!

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01 11 2010

The Rubicon Project Raises Another $18 Million, Completes Fox Audience Network Acquisition

Publié par Share dans .FOX / FAN, Rubicon Project

Rubicon is purchasing mostly the technology (ad server, MyAds self-service ad buying platform, targeting technology, realtime bidding algorithms) and taking on about 100 of FAN’s technology employees (after the other half of FAN’s employees, the sales team, lost their jobs last week). FAN’s third-party ad network is not part of the deal.

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28 09 2010

Exclusive: MySpace and Rubicon Project in FAN Swap Deal

Publié par Share dans .FOX / FAN, Rubicon Project

MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation. Under the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

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24 06 2010

JT Batson Joins Donovan Data Systems as President of the Company’s Digital Business

Publié par Share dans Rubicon Project

« I’m honored to join Michael and the DDS team. There’s no company better positioned to support ad agencies’ next wave of growth and profitability. What’s most exciting is the fact that DDS has a proven track record of helping to bring order and efficiency to a chaotic media marketplace, and there’s no medium that needs that more right now than digital. »

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15 06 2010

Increased Focus On Real-Time Bids, Asia Prompts Rubicon Reorg

Publié par Share dans RTB (Real Time Bidding), Rubicon Project, zzz

Addante describes that company right now as “hyper-focused around three goals for our platform by Q3 and Q4”. One is to maintain its position as the top provider for yield optimization, which involves increasing the value of publishers’ online ad inventory; the second part of the plan involves being in the top five in terms of audience reach—according to Quantcast, Rubicon reaches 550 million users worldwide, behind only Google. The other goal is to be the second most used platform for real-time bids for online inventory.

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13 05 2010

Q1 2010 Online Advertising Market Report from the Rubicon Project Finds 25% Year Over Year Growth In Online Ad Spending

Publié par Share dans Key Figures (Chiffres Clés), Rubicon Project

CPMs across the Rubicon 20 Index have risen by an average of 25 percent vs. Q1 2009; in addition, the highs on the index in the latter part of the first quarter of the year outperformed nearly all of 2009.

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03 05 2010

Fly on the Wall: The Buzz with Neal Richter

Publié par Share dans Rubicon Project

Dr. Neal Richter, Data Science Lead of The Rubicon Project, says in a Q&A on the company blog in regards to real-time bidding and the second-price auction (which is used by Google’s DoubleClick Ad Exchange): « It’s common knowledge in the industry that this mechanism is great for fairly allocating opportunities to buyers. However, it’s less well-known (outside of economics literature) that this method is not necessarily optimal for sellers. One flaw is its susceptibility to collusion among buyers, and explicit collusion is not necessary. The implicit collusion of the buyers having information that the seller does not exposes this flaw

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14 04 2010

the Rubicon Project Launches Permission Control 2.0 to Empower Publishers to Regain Balance in the Digital Advertising Ecosystem

Publié par Share dans Rubicon Project

the Rubicon Project, the digital advertising technology and data company, has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers…

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15 03 2010

Rubicon franchit la Manche

Publié par Share dans Rubicon Project

Un supply side platform  pour les médias en ligne, qui permet aux éditeurs de mettre en concurrence les adnetwork, mais à une plus grande échelle (Rubicon délivre 2 milliards d’impression en deux jours). Rubicon a levé 42 millions de dollars, emploie 160 personnes, dont 6 à Hong Kong, 2 à Sidney et 13 à Londres, et s’implante en France en juin prochain…

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10 03 2010

AOL brings in Rubicon Project to cover withdrawal from Europe

Publié par Share dans AOL Advertising (ex Platform-A), Rubicon Project

The Rubicon Project is benefiting from AOL’s retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.

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08 03 2010

Rubicon launches Revv for mobile

Publié par Share dans Mobile (Téléphone Portable), Rubicon Project

The Rubicon Project, the ad network optimisation company, is making its first foray into mobile advertising as the medium’s consumption increases.

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19 02 2010

the Rubicon Project Declares the Ad Server Dead

Publié par Share dans Adservers, Rubicon Project

the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad server technology market, and details plans for the company’s new publisher-centric digital advertising technology and data platform, engineered exclusively to empower publishers to monetize content and data across all digital media, in every geographic region where their audiences consume media, and at every tier of inventory, from premium inventory to inventory that goes unsold.

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16 02 2010

the Rubicon Project Offers Web Publishers Global Insight into Their Ad Space

Publié par Share dans Rubicon Project

Today, publishers struggle to identify and address problems with ads served through third-party sales channels, such as ad networks – even more so when the publisher is working with multiple demand channels. VANTAGE enables publishers to see details for every ad optimized by the Rubicon Project across all of their sites, so they can instantly identify and locate the ad tags they want more information on, minimizing the time it takes to resolve potential issues.

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25 01 2010

the Rubicon Project’s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs

Publié par Share dans Rubicon Project

CPMs across the Rubicon 20 Index have risen by an average of 34 percent vs. Q3 2009, due to holiday ad spending and major online traffic drivers, such as celebrity news topics. “Based on the serious spending increases from advertisers and innovation on both the supply and demand sides of the equation in the fourth quarter of last year, we believe 2010 is going to be a strong year for the digital advertising industry.

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22 01 2010

500 Billion Ads Optimized

Publié par Share dans Rubicon Project

To give you a sense of scale, hitting our 500 billionth ad impression means that we are optimizing about 1.6 billion ads a day, breaking down to about 18,519 ads per second.

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31 12 2009

Rubicon Project Aims to Drive Revenue to Online Publishers

Publié par Share dans Rubicon Project

If the Rubicon plan works, publishers will get more money for their space and can also be choosier about their advertisers. Maybe those ads for teeth whiteners aren’t worth the reader distraction. « Who said every URL on the Internet needed ads? » Batson says

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17 12 2009

the Rubicon Project Celebrates 270% Year over Year Growth in 2009

Publié par Share dans Rubicon Project

“When we started the company in 2007, we knew there was a need for a technology to help combat the fragmented landscape. Now with just two years under our belt and hundreds of millions of dollars flowing through the REVV Marketplace – it’s a clear indicator that the industry is responding to the innovation and technology we’ve brought to market,” said Frank Addante, CEO and Founder

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11 12 2009

Web Publishers Fight World Hunger With Good Impressions

Publié par Share dans Rubicon Project

Rubicon Project, the Internet advertising infrastructure company, extends publishers’ corporate social responsibility efforts with Good Impressions, a charity program for customers to donate a portion of their site impressions to non-profit organizations through the REVV™ platform

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09 12 2009

TAP Dance: Rubicon Enhances Targeted Audience Program

Publié par Share dans Rubicon Project

Targeting premium publishers and their sales channel partners, ad technology firm The Rubicon Project has released new tools to expand their reach, build more customized audiences, and sell a new tier of ad products through its Targeted Audience Program.

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07 12 2009

Rubicon Report Suggests UK Publisher Rate Card Prices Holding Firm And Revenue On The Rise

Publié par Share dans Key Figures (Chiffres Clés), Rubicon Project

A recent report commissioned by yield optimiser, The Rubicon Project, suggests that UK publisher rate card prices are holding firm and online revenues are rising. The report – conducted by e-consultancy – questioned over 150 publishers between August and September.

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04 12 2009

Online Publishers Scurry To Solve Financial Woes

Publié par Share dans BlueKai, Rubicon Project, eXelate

Marketers are eager to get their ads in front of people who want to see their products. They want to know who’s reading style sections of news so they can deliver them ads from designers such as Ralph Lauren and Salvatore Ferragamo, say, instead of ads for the latest camping gear or retirement home. They and data firms such as Blue Kai and eXelate pay $2 to $3 for information on 1,000 readers so that they can deliver ads to people they think will want to see them.

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20 11 2009

Rubicon Project Issues Latest Online Advertising Market Report

Publié par Share dans Rubicon Project

The Rubicon Project, an Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts occurring in late 2009 in the seventh installment of its Online Advertising Market Report series.

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07 10 2009

Rubicon Project Bows Ad Optimization Platform

Publié par Share dans Rubicon Project

Une nouvelle version pour une technologie qui ne date que de deux ans…

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