Archives pour la catégorie “zzz”

30 06 2010

Netmining and Mojiva Invade Europe

Publié par Share dans Uncategorized, zzz

Netmining, which actually launched in Brussels a decade ago, is expanding its U.S.-based Netmining Audience Network into Europe, with planned future forays into the UK and Germany.

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15 06 2010

Fiddling while Rome burns

Publié par Share dans DSP (Demand Side Platform), Google, zzz

For the sake of argument I’ll grant that the agencies and their holding companies might not have been able to anticipate Google’s dominance of search ads in the ’00s. But let me nip future arguments in the bud: Google is trying to lock up display like it did search. Now you know.

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15 06 2010

IBM Advances Analytics With Acquisition of Coremetrics

Publié par Share dans Coremetrics (IBM), Merger & Acquisition (Fusion/Acquisition), zzz

IBM announced a definitive agreement to acquire Coremetrics, a leader in web analytics software.  Coremetrics, a privately held company based in San Mateo, CA, will expand IBM’s business analytics capabilities by enabling organizations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns.  Financial terms were not disclosed.

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15 06 2010

Report: Starbucks’ Facebook Audience Equals $1.8 Billion

Publié par Share dans Advertisers (Annonceurs), Behavioral Surveys (Etudes Comportementales), Facebook, zzz

Starbucks’ 7.7 million Facebook fans are worth roughly $1.8 billion annually, according to Syncapse’s new study focusing on the Facebook audiences of 20 major brands. From the same research, McDonald’s fans annually spend an average of $159.79 more with the chain than do non-fans, representing the largest differential value of all the brands. And Oreo – affected in the calculations by its low price points and low purchase frequency for its products – saw the lowest value with a difference of $28.52.

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15 06 2010

How will a Publisher survive in the new DSP Environment?

Publié par Share dans DSP (Demand Side Platform), zzz

DSPs and data aggregators have the ability to profile users and instead of buying an audience from a publisher’s determination – the advertiser through a DSP or exchange can optimise to buy inventory or user segments according to their goals. Publishers engaging with such technologies can in some cases be seen to opening up the kimono for all to see. There are many concerns on the privacy of users too.

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15 06 2010

Increased Focus On Real-Time Bids, Asia Prompts Rubicon Reorg

Publié par Share dans RTB (Real Time Bidding), Rubicon Project, zzz

Addante describes that company right now as “hyper-focused around three goals for our platform by Q3 and Q4”. One is to maintain its position as the top provider for yield optimization, which involves increasing the value of publishers’ online ad inventory; the second part of the plan involves being in the top five in terms of audience reach—according to Quantcast, Rubicon reaches 550 million users worldwide, behind only Google. The other goal is to be the second most used platform for real-time bids for online inventory.

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14 06 2010

25 Digital Media Questions Marketers Need to Answer

Publié par Share dans Uncategorized, zzz

While digital media attracts an always-on audience across an array of devices that is great for targeting and microtargeting, the major sites in any category still can’t match the size of television’s mass audience. In fact, concurrent digital and TV media consumption continues to thrive.

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11 06 2010

Mirror focuses on ‘audiences rather than impressions’ in online ad overhaul

Publié par Share dans Uncategorized, zzz

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11 06 2010

DOfind Helps Agencies Find Networks

Publié par Share dans Off-Line Behavioral, zzz

Subscribers can filter results by venue type and target audience, among other parameters, then access information for each property including planning rates, locations, specific audience data production requirements, and contact information.

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11 06 2010

“Premium Content” is the wrong name – will be called “Niche Content”

Publié par Share dans Publishers (Editeurs), zzz

Large media companies establish businesses on the basis that they can create an entire line of “premium content.” Information that is assembled, curated, and distributed with a stamp of approval – that stamp is the company brand name. There is a lot of value to this process, but I don’t buy it, at least not in today’s world.

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11 06 2010

Time Equity Partners invest more than 5M€ in AdScale

Publié par Share dans Adscale, zzz

AdScale, the leading marketplace for online advertising in Germany, has announced today the successful conclusion of the financing for its expansion in continental Europe. TIME Investors, a Paris based specialized investment firm providing strategic support to European Telecom, Internet, Media mid-sized companies, is investing more than 5 million euros in AdScale (www.adscale.de) for a minority shareholding and is thus expanding the circle of existing investors, beyond the European Founders Fund and Holtzbrinck Ventures.

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