10 11 2010

5to1 Inc. Announces Reverse Merger and $6.5 Million Private Offering

Publié par Share dans Uncategorized

5to1 has formed an alliance of major media publishers, managing and selling unsold inventory on a publisher-only controlled advertising platform.The company was founded by former Fox Interactive Media executives, James Heckman (CEO) and Ross Levinsohn (Chairman) who were able to gather many of the top digital pioneers.

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10 11 2010

Interpublic Makes World Wide Web A Local Buy, Will Serve ‘Micro Targeted’ In-Banner Video Ads

Publié par Share dans Geo-localisation, Video Networks (Publicité Vidéo)

Since its inception, the Geomentum team has said it planned to move from traditional local media to digital, and the deal with Mixpo is the first in what it plans to be an ongoing series of technological developments that unlock the power of local targeting, local audiences, and local sales and branding opportunities for marketers.

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10 11 2010

Krux Digital Says New Study Shows Publisher Challenge As Data Collectors Are Piggybacking On Data Collectors

Publié par Share dans Krux Digital

From the study: « 31% of all data collection is initiated by entities other than the publishers themselves. (…And,) 55% of all third party data collectors employ standard technical methods to usher in at least one other data collector behind them. »

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10 11 2010

WPP acquires I-Behavior, a leading consumer and business transaction data firm

Publié par Share dans Uncategorized

I-Behavior is a privately-held database marketing business which provides direct marketing services to multi-channel merchants – retailers, financial services firms, catalogue sellers, consumer magazines, business-to-business companies – based on consumer purchase transaction data.

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10 11 2010

Adconion Selects Mpire’s AdXpose for Verification and Optimization

Publié par Share dans Adconion, Mpire

Adconion has selected Mpire’s AdXpose™ verification and optimization analytics solution for use in its US operations.  Adconion will implement the AdXpose SaaS platform across its global ad network, which reaches over 350 million unique internet users and serves 10 billion monthly ad impressions, to ensure that its ads are delivered safely, as well as analyze publisher placements and more efficiently value media.

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09 11 2010

Build a perfect data-driven display campaign

Publié par Share dans Data Exchanges, Rocket Fuel

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09 11 2010

Predicting User Responses to Ads

Publié par Share dans Yahoo!

Display advertisers want to reach their audiences more efficiently by optimizing inventory bids. Publishers want to increase their yield by aligning inventory to what advertisers are buying. Fortunately for both of them, Yahoo! technology that predicts how users will respond to ads can help them reach their goals by optimizing inventory bidding and allocation.

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09 11 2010

Websites Rein In Tracking Tools

Publié par Share dans Data Exchanges

Now, site operators are learning the costs of letting ad companies and other data-gatherers track their users.Kirk McDonald, a digital executive at Time Warner Inc.’s Time Inc., said some companies are « pirateering » by selling data generated from other sites’ content. Krux estimates the 50 sites are losing at least $850 million of annual revenue by others selling or trading data about their users without their knowledge. Eliminating some of these middlemen would allow the publishers to make more money from ad sales, it said. Some publishers are rethinking practices.

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08 11 2010

Why Hulu is the OPEC of Online Video

Publié par Share dans Hulu

The great promise of the Internet for advertisers was that they were finally going to be able to deliver targeted advertisements to users because they could finally know who you were.  This has become a reality with banner ads, search ads, contextual ads and Facebook ads.  But not Hulu ads. Why?  They know who we are, don’t they?  Yes, they do.  But they generally don’t even allow advertisers to purchase ads for a single show let alone ads targeting YOU by reading your cookies on your computer.  So we have ads that are even less targeted than those on television.

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08 11 2010

US DSP Turn expands into Europe

Publié par Share dans Turn Smart

One of the leading US demand-side platform companies, Turn, has opened its first European office, joining a growing number of DSPs now available in the UK.

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08 11 2010

How Display-Services Firms Are Trying To Leverage Rise Of Real-Time Bidding

Publié par Share dans AppNexus, Collective Media, RTB (Real Time Bidding)

The agencies have built up very strong media planning and buying teams to buy content, sponsorships and site integrations, etc… But they haven’t developed a lot of expertise in buying audiences. That’s what we’ve done well and we recognized quickly that as we’ve started expanding how we access inventory from the sell side, we’ve added RTB as part of our capabilities. We started real-time buying across a high quality system of publishers. But it’s just new technology, ways to acquire audiences that our advertisers want.

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05 11 2010

Foursquare And Gowalla Used At Double The Rate By Men

Publié par Share dans Geo-localisation

According to the study 6% of males who were asked said they use the services, while only 3 percent of internet using females said they check-in at locations.

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05 11 2010

Transparency Is The Only Policy

Publié par Share dans Data Privacy (Données Personnelles)

In other words, transparency is a selling point. It is a way for brands to engender trust rather than risk suspicion.  In fact, he warned that mealy-mouthed attempts to hide what a marketer is doing online with data runs the risk of breaching trust. « Consumers have better tools than the publisher or network right now, » he said. If companies are keeping secrets from consumers because they are afraid that it will appear suspect to the user, then perhaps the company should reconsider doing it at all.

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05 11 2010

Chahal Turns Behavioral Targeting Social With RadiumOne

Publié par Share dans Uncategorized

With the reassembled “dream team” that created Blue Lithium, he has launched RadiumOne, an ad network that promises to revolutionize the space by overlaying social and intent data into targeting algorithms.

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05 11 2010

Buyers found but big sellers may baulk at ad exchange

Publié par Share dans DSP (Demand Side Platform)

Brandscreen is Australia’s first Demand Side Platform, the unwieldly name given to the technology companies that are setting up stock exchange-style ad trading platforms in developed ad markets. Ad buyers set a maximum bid price to reach their target audience and, in the split second that someone already identified as a potential buyer of a product or service opens a page, a relevant ad is served to them.

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05 11 2010

Another EU Proposal Targets Social Networks and Behavioral Ads

Publié par Share dans Data Privacy (Données Personnelles)

« Social networking sites, with hundreds of millions of members spread across the globe, are perhaps the most obvious, but not the only, example of this phenomenon, » said the Communication, adding, « Ways of collecting personal data have become increasingly elaborated and less easily detectable…. Both the proliferation of actors involved in the provision of behavioral advertising and the technological complexity of the practice make it difficult for an individual to know and understand if personal data are being collected, by whom, and for what purpose. »

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04 11 2010

Local Hero: Josh Williams, Gowalla

Publié par Share dans Geo-localisation, Gowalla

Not many people can say that the weather was their main inspiration for launching a startup, but that’s exactly what happened to Gowalla cofounder and chief executive Josh Williams. After experiencing some rolling fog in South Lake Tahoe, Williams snapped a photo with his iPhone and called his dad. He found himself wishing he could capture that moment, share it with friends, and save it to the Web somewhere.

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04 11 2010

Online behavior tracking and privacy: 7 worst-case scenarios

Publié par Share dans Data Privacy (Données Personnelles)

According to an informal survey by the Interactive Advertising Bureau (IAB), more than 80 percent of advertising campaigns in 2009 involved tracking of some sort. The advertising business, in short, loves online tracking just about as much as privacy advocates hate it.

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04 11 2010

Europe Continues to Grapple With Messy Cookie Law Situation

Publié par Share dans Data Privacy (Données Personnelles)

Cookies form the backbone of online advertising, enabling practices such as behavioral targeting and segmentation, but also basic functions including frequency capping and campaign reporting. If European governments implement a prior consent opt-in requirement for these cookies, the implications for the online advertising industry could be severe.

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04 11 2010

Will Location-Based Services Ever Go Mainstream?

Publié par Share dans Geo-localisation

The survey found that only 4 percent of online adults use any service that allows them to share their location with friends, and on any given day just 1 percent of Internet users are making use of such services. The multimillion-dollar question is whether the launch of Facebook Places

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04 11 2010

eBureau Reaching Across Digital Channels With Audience Targeting Solution Says SVP Longinotti

Publié par Share dans Uncategorized

We’ve focused on three main solution areas: Lead Quality Scoring, Contact Center Optimization and Risk Management. All of our product offerings are based on eBureau’s core technology – a robust, proprietary data mining platform that aggregates massive amounts of offline consumer data licensed from dozens of sources. We’re excited about our newest solution – Audience Targeting – that is built using this same technology, and rounds out our predictive analytics solutions for upper funnel and brand-focused advertising.

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03 11 2010

Video Is Video — Right?

Publié par Share dans Video Networks (Publicité Vidéo)

What these same digital agency folks are beginning to realize, is that a target audience can be bought from a digital video network. While brands will still partner with ESPN.com, People.com, and other individual publisher sites, they’re also highly aware that their target audiences are consuming video across the Internet

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03 11 2010

4 observations on the demand-side platform space

Publié par Share dans DSP (Demand Side Platform)

Using a DSP’s factual annual spend and assumed market share, Cahill calculated that there is about $850 million going through DSPs right now. The overall display market is $8 billion, so that means DSPs account for roughly 10 percent of the display market.

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